INTERNATIONAL SOCIAL MEDIA LEAD F/H

Joining Paris Saint-Germain is much more than becoming part of a sports club.
It means joining a purpose-driven organization, a cultural and social institution, and a team of more than 750 employees working across over 100 professions, united by a shared ambition: to push boundaries, innovate, and help the Club shine both on and off the field.
As a diverse and committed club, PSG brings together several elite disciplines, including football, handball, and judo, while relying on an integrated academy designed to pass on its values and develop the next generation of talent.
Driven by excellence, innovation, and team spirit, Paris Saint-Germain is the Club of the New Generation, where every idea matters and every talent has the opportunity to leave a lasting impact.

Description:

Your Role

We are seeking an International Social Media Lead to drive our digital presence across key international markets. You will be responsible for translating global content strategy into culturally relevant local narratives while building strategic partnerships that elevate the club's brand across the Americas, Asia, and MENA regions.

Key Responsabilities

International Content Strategy & Agency Management

• Lead, manage, and mentor international content agencies (Americas, Asia, MENA) to ensure effective localization and adaptation of global campaigns

• Translate club-wide creative briefs and content into market-specific stories that resonate with local audiences while maintaining brand consistency

• Drive collaboration across markets to share best practices, optimize performance, and maximize content ROI

Digital Lead for International Activations

• Own the digital strategy and execution for the club's international marketing campaigns and seasonal activations

• Oversee planning, coordination, and performance tracking across multiple regional markets and time zones

• Ensure seamless integration of social media strategy with broader international business objectives

Strategic Partnerships & Growth

• Identify and cultivate relationships with sports entities, cultural institutions, influencers, and brands in target markets

• Develop and execute collaborative content partnerships that drive audience growth, engagement, and brand awareness

• Create pathways for new audience segments and untapped market opportunities

Who We Are Looking For

• Master's degree in Communications, Marketing, Public Relations, Journalism, or Business Administration with a specialization in Digital Communication

  At least 5 years of experience in social media, digital marketing, or content strategy (sports or international-facing brands preferred)

• Professional fluency in English and French

• Proven experience managing agencies, or stakeholders in international or cross-cultural environments

• Experience within a sports organization, sports marketing agency, or high-profile brands with global reach

• Strong understanding of regional social platforms, audience behaviors, and cultural nuances across the Americas, Asia, and the MENA region

• Demonstrated ability to develop creative briefs, manage budgets, and measure campaign performance

• Excellent project management and communication skills in a fast-paced, matrix organization

• An existing network within the U.S. sports industry would be a strong asset.

Job Type:

Salarié

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