International Digital Content Manager

WHO WE ARE:
Headquartered in Southern California, Skechers—the Comfort Technology Company®—has spent over 30 years helping men, women, and kids everywhere look and feel good. Comfort innovation is at the core of everything we do, driving the development of stylish, high-quality products at a great value. From our diverse footwear collections to our expanding range of apparel and accessories, Skechers is a complete lifestyle brand.
ABOUT THE ROLE:
The International Digital Content Manager will serve as the strategic bridge between our domestic and international teams, leading the development, execution, and optimization of digital content initiatives across multiple global markets. This role is essential in ensuring consistent brand messaging while adapting content for local markets, managing comprehensive campaign workflows from creative development through performance analysis across web, email, and SEM channels.

WHAT YOU'LL DO:

• Lead Global Campaign Management: Develop, execute, and distribute comprehensive digital marketing assets across international markets, ensuring consistent brand messaging and campaign effectiveness across web, email, and SEM channels.

• Drive Cross-Functional Collaboration: Serve as the primary liaison between stakeholders, copywriters, merchandising teams, content creators, and creative departments to streamline workflows and expedite campaign approvals.

• Manage Strategic Campaign Planning: Oversee promotional campaign calendars and develop strategic creative briefs for international subsidiaries, with specialized focus on key markets including Canada.

• Deliver Performance Analytics: Conduct comprehensive analysis and provide monthly/quarterly performance reports utilizing SEM metrics and Google Analytics data to optimize international market performance.

• Execute Localization Initiatives: Lead localization efforts for brand launches and landing pages across international ecommerce platforms while maintaining global brand alignment and market-specific customization.

• Coordinate International Partnerships: Collaborate with domestic and international teams to synchronize campaign launches and maintain consistent global branding standards.

• Oversee Content Distribution: Manage monthly digital content distribution across departments, joint ventures, and distributor networks, including localization workflows for loyalty programs and ambassador content.

• Facilitate Strategic Planning: Lead regular planning sessions with regional teams to develop market-specific content strategies and provide executive-level reporting to senior leadership.

• Ensure Quality & Compliance: Execute comprehensive quality assurance protocols for promotional campaigns, ensuring content accuracy and brand compliance across all markets.

• Represent Skechers Globally: Attend seasonal marketing conferences to foster international partnerships and develop innovative ecommerce strategies.

WHAT YOU'LL BRING:

• Strong analytical mindset with experience in performance reporting and data-driven decision making.

• Excellent communication and interpersonal skills with ability to work effectively across cultures and time zones.

• Strategic thinking capabilities with experience in market-specific content development.

• Project management expertise with ability to manage multiple international campaigns simultaneously.

• Experience with digital marketing channels including web, email, and SEM.

• Knowledge of localization processes and international market considerations.

• Collaborative leadership style with ability to influence without direct authority.

REQUIREMENTS:

• Bachelor’s degree in Marketing, Communications, International Business, or related field.

• 5+ years of experience in digital marketing, content management, or international marketing roles.

• Proficiency with Google Analytics, SEM platforms, and content management systems.

• Experience working with international teams or managing global campaigns.

• Strong understanding of ecommerce platforms and digital asset management.

• Experience in fashion or footwear brands preferred.

The pay range for this role is $100,000-$115,000/yr USD.

About Skechers

Skechers, a global Fortune 500® company, develops and markets a diverse range of lifestyle and performance footwear, apparel, and accessories. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 5,300 Skechers retail locations.

Equal Employment Opportunity
Skechers is committed to providing a safe, inclusive, and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state or federal law.

Reasonable Accommodation
Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing [email protected].
To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily.  The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.