Internal Communications Manager - Industrial West

Posted 8 Days Ago
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Edmonton, AB, CAN
In-Office
Senior level
Industrial
The Role
Leads internal communications strategy and execution for Bird’s Industrial West division. Advises senior leaders, develops employee communications and leadership content, manages internal channels, coordinates town halls and employee events, supports change and crisis communications, and translates complex information into clear messages. Measures communication reach, engagement, understanding, and channel effectiveness while improving content and engagement through employee feedback and analytics.
Summary Generated by Built In
Internal Communications Manager - Industrial West

The greatest achievements in history are borne from the greatness within people – where human potential meets vision, and passion fuels evolution. Unlocking this potential is the most important thing we do at Bird.
As a leader in Canadian construction for over 100 years, the impact of our team is etched deeply within the core of our legacy. Beyond Bird, this impact is felt in the fundamental aspects of our everyday lives. From the critical infrastructure we depend on, to the energy and resources that keep us moving - we are powering our communities and shaping Canada’s skylines coast-to-coast. Entrenched in the foundation of a culture built more than a century ago is an enduring quest to reimagine what is possible. Our impact is greater than ever, and we are looking for those who seek to redefine their story.
We are a dynamic team of over 5,000 with a range of professions, backgrounds, and areas of expertise. This breadth of diversity in people and opportunities is one of greatest aspects of building your career with Bird. Every trajectory looks different. At Bird, you hold the pen, and you write your story. As you unlock your potential, you are surrounded by a team that supports you every step of the way.
At Bird, we are focused on building a culture that brings together ideal team players who facilitate possibility every day. We are looking for those who have the courage and confidence to be humble; the self-motivated, ambitious professionals who are hungry; and those who never lose sight of their intuition, emotional intelligence, or the unequivocal impact of being people smart.
Reporting to the Director Manager, Strategic Communications, the Internal Communications Manager - Industrial West leads the developments and execution of internal communications strategies aligned with Bird's business priorities, culture and brand. The role provides strategic counsel and practical guidance to leaders and partners within Bird's Industrial West division, translating complex information into clear, engaging communications that connect employees to the company's direction and priorities.
This position is based in the Edmonton, AB office.
What You Will Be Working On
  • Champion a company culture grounded in the highest ethical standards and aligned with the Corporation’s core values.
  • Develop, implement, and continuously improve internal communications strategy aligned with business priorities, culture, and brand voice.
  • Provide strategic communications counsel, planning support, and practical guidance to senior leaders, business partners, and project teams.
  • Lead the planning and execution of internal communications for organizational priorities, change initiatives, employee programs, and key announcements.
  • Create clear, compelling content for internal channels, including leader messages, employee updates, presentations, newsletters, intranet content, and toolkits.
  • Plan and deliver engaging employee events and leadership forums, including town halls and other hybrid experiences for in-person and remote audiences.
  • Establish channel strategies, editorial calendars, governance, templates, and standards that support timely, consistent, and accessible communications.
  • Partner with leaders and subject-matter experts to translate complex information into relevant messages tailored to diverse employee audiences.
  • Monitor employee feedback and communication effectiveness, using insights and performance data to improve reach, understanding, and engagement.
  • Support issues and crisis communications by coordinating accurate, timely internal updates and maintaining alignment with external communications.
  • Support external communication and marketing efforts by partnering with relevant teams to ensure accuracy and availability of information.

Key Performance Indicators


  • Employee Reach and Engagement: Measuring readership, participation, and interaction across internal channels and employee events.
  • Understanding and Alignment: Assessing whether employees understand business priorities, organizational changes, and the actions expected of them.
  • Leader and Partner Effectiveness: Evaluating the usefulness, timeliness, and consistency of communications counsel, plans, and tools.
  • Channel Effectiveness: Using data and employee feedback to improve the relevance, accessibility, and impact of internal communications.

What We Are Looking For
  • Undergraduate degree in Communications, Public Relations, Journalism, Marketing, Business Administration, or an equivalent combination of education and experience.
  • 5+ years of progressive communications experience, with significant responsibility for internal or employee communications; experience in construction, engineering, or another business to business industry is an asset.
  • Demonstrated experience developing and executing internal communications strategies, plans, campaigns, and measurement approaches.
  • Experience advising senior leaders and communicating organizational priorities, transformation, or change initiatives.
  • Exceptional writing, editing, storytelling, presentation, and facilitation skills, with the ability to adapt content for diverse employee audiences.
  • Ability to translate complex, technical, or sensitive information into clear, concise, and engaging communications.
  • Strong project management and organizational skills, with the ability to manage competing priorities and deliver high-quality work in a fast-paced environment.
  • Experience managing internal communications channels and producing content for digital platforms; intranet, email, employee app, or collaboration-platform experience is an asset.
  • Sound judgment, discretion, and experience supporting issues or crisis communications.
  • Strong interpersonal and relationship-building skills, with a collaborative and service-oriented approach.
  • Ability to think strategically while remaining hands-on in communications planning, content development, and execution.
  • Commitment to continuous improvement, including the use of employee feedback, analytics, and emerging communications practices.

For Those Who Seek to Redefine

The greatest achievements in history are borne from the greatness within people – where human potential meets vision, and passion fuels evolution. Unlocking this potential is the most important thing we do at Bird.


As a leader in Canadian construction for over 100 years, the impact of our team is etched deeply within the core of our legacy. Beyond Bird, this impact is felt in the fundamental aspects of our everyday lives. From the critical infrastructure we depend on, to the energy and resources that keep us moving - we are powering our communities and shaping Canada’s skylines coast-to-coast-to-coast. Entrenched in the foundation of a culture built more than a century ago is an enduring quest to reimagine what is possible. Our impact is greater than ever, and we are looking for those who seek to redefine their story.


What We Believe In
We Put Safety First

A healthy and safe work environment is non-negotiable. We build a culture of operational and psychological safety through engagement, learning and leadership.


We Lead With Honesty

We speak and act with integrity, clarity and care so people can trust our word and our work. Being honest means we can deliver the best outcomes and consistent results.


We Are Stronger Together

Success is a team effort. Our inclusive workplace enables our combined expertise, humility and creativity to unlock our greater potential.


We Are Driven To Do Great Work

We built our name on quality. We have a passion for excellence in our work and relationships that honours our businesses and our industry.


We Create Opportunity

Rooted in a solid foundation, we adapt and grow to face the future. We are committed to elevating each other to chart the best path forward in an evolving world.

At Bird, we value Diversity, Equity, and Inclusion (DE&I) and believe it is essential to our success. We will continue to listen, learn, and take action in our commitment to building progress in our organization, and the industry as a whole. Cultivating an environment where all employees feel included, seen, and have a sense of belonging is core to Bird’s culture. We commit to proactively employing a workforce that reflects the communities in which we work, fostering an environment of continuous learning, and never compromising on our values.

Skills Required

  • Undergraduate degree in Communications, Public Relations, Journalism, Marketing, Business Administration, or equivalent education and experience
  • 5+ years of progressive communications experience with significant internal or employee communications responsibility
  • Experience developing and executing internal communications strategies, plans, campaigns, and measurement approaches
  • Experience advising senior leaders and communicating organizational priorities, transformation, or change initiatives
  • Exceptional writing, editing, storytelling, presentation, and facilitation skills
  • Ability to adapt content for diverse employee audiences
  • Ability to translate complex, technical, or sensitive information into clear, concise, engaging communications
  • Strong project management and organizational skills
  • Experience managing internal communications channels and producing content for digital platforms
  • Sound judgment, discretion, and experience supporting issues or crisis communications
  • Strong interpersonal and relationship-building skills with a collaborative, service-oriented approach
  • Ability to think strategically while remaining hands-on in communications planning, content development, and execution
  • Commitment to continuous improvement using employee feedback, analytics, and emerging communications practices
  • Experience in construction, engineering, or another business-to-business industry
  • Experience with intranet, email, employee app, or collaboration platforms
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The Company
HQ: Mississauga
5,149 Employees

What We Do

Bird Construction is a Canadian construction company that delivers civil infrastructure and building projects for communities across the country.

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