- Location: Gurgaon
- Duration: 3 Months
- Type: Internship
- Stipend: ₹10,000/month
- Search Volume Analysis: Find high-intent educational keywords using tools like Google Keyword Planner, VidIQ, and TubeBuddy.
- Competitor Benchmarking: Analyze top-performing videos from rival Indian EdTech channels to reverse-engineer their traffic sources.
- On-Page Optimization: Write clear, click-worthy, and keyword-rich titles, descriptions, and tags for every upload.
- Playlist Management: Organize videos into logical course modules or exam playlists to increase channel session time.
- Thumbnail Strategy: Collaborate with graphic designers to create high-contrast thumbnails featuring bold text, faces, and clear subject hooks.
- A/B Testing: Test different thumbnail variants and titles on low-performing videos to lift CTR.
- Video Structuring: Timestamps/chapters added to long-form lectures and masterclasses within 24 hours of publishing.
- Interactive Elements: Cards, end screens, and pinned comments implemented to push viewers to the next video or a landing page.
- Community Management: Respond to student queries in the comments section to boost algorithmic engagement signs.
What We Do
Adda247 is India’s largest Vernacular Learning Platform. Backed by marquee investors like Google, WestBridge Capital & Infoedge, Adda247 provides online courses for various exams including Government Job exams, UPSC, IIT JEE, NEET etc in more than 12 Indian languages. Founded by Anil Nagar and Saurabh Bansal in 2016, Adda247 aims to empower every Indian youth by providing them career guidance and quality education. Adda247 caters to approx 80-100 Mn government job aspirants across India, who usually have to put up with the substandard quality of courses provided by the local off-line players in this highly unorganized and fragmented market. The platform offers comprehensive solutions for all learning needs including - Online Live Classes, on-demand video courses, mock tests, E-book etc. Adda247 has one of the largest content repositories consisting of more than 3 million questions, over 50,000 hours of recorded video lectures as well as a state-of-the-art e-books library. Adda247 courses are available in 12 languages - English, Hindi, Tamil, Telugu, Marathi, Bengali, Odia, Punjabi, Gujarati, Assamese, Malayalam and Bhojpuri. Adda247 provides online courses for more than 300 Government Job exams in India including UPSC, State PSCs, Banking, SSC, Teaching, Defense, State Exams. Recently, Adda247 also acquired Study IQ Education to strengthen its offering for UPSC and State PSCs. Adda247 caters to users across India, primarily in Tier III and beyond (BHARAT) as more than 80% users come from smaller places. Since inception, Adda247 has been an outcome focussed company and it has delivered phenomenal results over the years. No wonder, it has the highest share of selections in most of the prominent government exams in India. In a recent survey among the selected students of SBI PO 2019, it was found that a whopping 67% of the successful candidates were from Adda247. Headquartered in Gurgaon, the brand has become one of the biggest and most preferred edtech players.
