Intern, Innovation, Product Marketing

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Oakland, CA, USA
Hybrid
Beauty
The Role
About the Company

e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, clinically-effective and accessible skincare.

In our Fiscal year 24, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 24 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last four fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us

Position Summary
We are seeking a passionate and detail-oriented Innovation Product Marketing Intern to support our innovation team in the fast-paced beauty industry. This hands-on role will provide valuable exposure to all stages of the innovation process, including trend research, competitive analysis, product development, and strategy. Ideal candidates are highly organized, creative thinkers with a deep passion for beauty, and are ready to contribute to a collaborative and dynamic environment.

Key Responsibilities
• Support product innovation projects through data entry, tracking, and organizational tasks.
• Conduct market research and monitor global beauty industry trends, insights, and competitive activity.
• Coordinate and manage product samples – track, organize, and distribute to internal and external teams.
• Collaborate cross-functionally with team members and stakeholders through regular communication and meetings.
• Manage multiple concurrent projects and consistently meet deadlines.
• Maintain essential documentation (product briefs, pricing sheets, launch calendars, etc.).
• Prepare reports and conduct product and market analysis, including pricing, packaging, ingredient trends, messaging, and more.

Requirements
Must be based in the Oakland/Bay Area and able to work in the office at least 3 days per week.
Availability to support full-time (36–40 hours/week) with immediate start
• Strong organizational skills and a sharp attention to detail.
• Ability to thrive in a fast-paced, deadline-driven environment and juggle multiple priorities effectively.
• Excellent written and verbal communication skills.
• Prior experience in cosmetics/skincare or a passionate follower of the beauty industry.
• Full competency in Microsoft Office Suite, especially Excel and PowerPoint.
• Highly creative, out-of-the-box thinker who is also collaborative and team-oriented.
• Proactive, flexible, and willing to take on new tasks and responsibilities with a positive attitude.
• Please note: This is an internship-only role

What You’ll Gain
• Real-world experience in beauty product innovation and marketing strategy.
• Mentorship and exposure to cross-functional teams within the beauty industry.
• Development of project management, communication, and analytical skills.
• Opportunity to work on innovative projects with a passionate, creative team.


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The Company
HQ: Oakland, CA
1,096 Employees
Year Founded: 2004

What We Do

e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Celebrating the beauty of every eye, lip and face is fundamental to our DNA. It’s in our name and inspires us as a company. We are committed to creating a culture internally – and in the world around us – where all individuals are encouraged to express their truest selves, are empowered to succeed and where we do the right thing for people, the planet and animals. Our deep commitment to inclusive, accessible, cruelty-free beauty has fueled the success of the e.l.f. Cosmetics brand online and at retail since 2004. With the 2020 acquisition of the pioneering clean-beauty brand W3LL People, and the new lifestyle beauty brand Keys Soulcare created with Alicia Keys, we continue to strategically expand our portfolio with brands that support our purpose and values. Our brands are widely available online, and at leading beauty, mass-market, and natural specialty retailers.

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