The Role
Supports brand activation by identifying venue and product-placement opportunities, coordinating partnerships, planning and executing events, managing logistics, representing the brand, engaging customers, driving sales, monitoring inventory and cash, tracking budgets, and preparing post-activation reports.
Summary Generated by Built In
Role: Intern -Brand Activation (PPO basis the performance)
Location: Bangalore
(This is a full-time internship position with working days from Monday to Saturday)
Stipend: 15K
About the Company:
We're creating the world's most trusted health food brand (because we believe that everything being sold today, under the garb of 'healthy', is actually sh*t)..and we're just getting started.
The Whole Truth, is India’s first and only 100% Clean label brand i.e. we declare 100% ingredients upfront on front of pack. We believe that good health starts with good, clean food.
Role Overview
We are seeking a dynamic and proactive Brand Activation intern to bring our brand to life by identifying key placement opportunities, managing on-ground activations, and creating memorable customer experiences. This individual will be the face of the brand in cafes, events, and cool retail spaces, ensuring that every activation resonates with our values and drives engagement.
Key Responsibilities
1) Venue & Placement Coordination
- Identify and establish partnerships with trendy cafes, and other strategic venues for product placement.
- Negotiate and manage agreements with venue owners to ensure optimal brand visibility.
- Continuously scout for new locations that align with the brand’s identity and values.
2) Event Planning & Execution
- Plan, organize, and execute events, ensuring a seamless and engaging experience.
- Manage end-to-end event logistics, including stock alignment, decor, setup, and teardown.
- Represent the brand at events, interacting with customers, sampling products, and driving sales.
- Oversee inventory and cash management during events, ensuring transparency and accountability.
3) Customer Engagement & Brand Representation
- Act as the primary point of contact for customers during activations, embodying the brand’s voice and ethos.
- Gather customer feedback and insights to refine future activations and strategies.
- Ensure all activations uphold high-quality standards and maintain a consistent brand message.
4) Operational Management
- Monitor inventory levels across activation venues, coordinating with internal teams for replenishments.
- Maintain event budgets and track all associated expenses to ensure cost-effective execution.
- Prepare post-activation reports, highlighting successes, challenges, and actionable insights.
Key Skills & Qualifications
- Proven experience in brand activation, event management, or a similar customer-facing role.
- Exceptional communication and interpersonal skills, with the ability to engage diverse audiences.
- Strong organizational skills, capable of juggling multiple projects and deadlines.
- Creative mindset with a keen eye for detail, especially in event decor and customer experience.
- Basic financial acumen to handle cash management and inventory reconciliation.
- A proactive, “can-do” attitude, with the ability to thrive in dynamic, fast-paced environments.
- Prior experience in product placement or venue partnerships is a plus.
Skills Required
- Experience in brand activation, event management, or a similar customer-facing role
- Exceptional communication and interpersonal skills
- Strong organizational skills and ability to manage multiple projects and deadlines
- Creative mindset with attention to event decor and customer experience
- Basic financial acumen for cash management and inventory reconciliation
- Proactive attitude and ability to work in a dynamic, fast-paced environment
- Prior experience in product placement or venue partnerships
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The Company
What We Do
The Whole Truth is an Indian clean-label food company focused on rebuilding consumers’ trust in food. It makes products whose ingredients are disclosed upfront, with a “nothing to hide” approach. Its range includes protein powders, plant proteins, protein and energy bars, muesli, and other nutrition products. The company emphasizes natural ingredients, transparency, and nutritional content across its food offerings for everyday consumers.
