Marketing AI Strategy – Summer Internship
About Gen:
Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries.
Together, we share a collective passion and vision to protect consumers and help them grow, manage, and secure their digital and financial lives. We’re always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results.
When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs.
At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation, and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You’ll work with people who back each other, respect each other and understand that our differences are a competitive advantage.
If this sounds like you, we’d love you to be part of Gen.
About the Role
What are you doing this summer? If you’re looking for an internship that gives you hands-on experience in a fast-paced, high-impact technology environment—especially one at the forefront of cybersecurity—you’re in the right place.
This is an opportunity to grow your skills, build your resume, and make a real impact.
Key Responsibilities
- Audit and analyze outputs from the Hightouch AI decisioning engine to identify gaps in personalized content across products, segments, and lifecycle stages
- Develop new modular email and push notification content aligned to AI-selected offers and user insights
- Build reusable content frameworks designed specifically for dynamic, AI-driven personalization
- Support the strategy and documentation of new AI “agents,” including defining use cases, inputs, outputs, and success metrics
- Partner with Martech and BI teams to evaluate performance of AI-driven journeys and recommend optimizations
- Help design structured experimentation plans to test AI-generated content vs. traditional lifecycle messaging
- Contribute to internal documentation and best practices for scaling AI-enabled marketing workflows
About You
You are currently enrolled in a Bachelor’s or Master’s degree program.
You’re curious about how AI is used in marketing, and you’re eager to learn how teams personalize content at scale.
Personal Attributes:
- Visionary leader with a strategic mindset and a passion for leveraging data to drive decision making.
- Ability to thrive in a fast-paced, high-tech environment and manage complex problem
Internship Details
Start Date: June 1
Duration: 10 weeks
NYC Office 5 days per week
Pay Rate: $30.00
Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.
We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency.
To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.
Top Skills
What We Do
Gen (NASDAQ: GEN) is a global company dedicated to powering Digital Freedom through its trusted Cyber Safety brands, Norton, Avast, LifeLock, Avira, AVG, ReputationDefender and CCleaner. There’s a new generation, and it’s not Gen X, Y, or Z. It’s Gen D: Generation Digital. Our family of consumer brands is rooted in providing safety for the first digital generations. Now, Gen empowers people to live their digital lives safely, privately, and confidently today and for generations to come. We bring award-winning products and services in cybersecurity, online privacy and identity protection to more than 500 million users in more than 150 countries. Learn more at GenDigital.com
