Integrated Therapeutic Area Strategy Lead

About the Department
Our Commercial Strategy and Marketing group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.
We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn' mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.
We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?
The Position
The Integrated TA Lead is instrumental in shaping and executing NNI's strategic initiatives within the TA. This role is responsible for guiding late-stage product development and commercialization strategies within the TA to maximize brand performance and improve the customer experience. It is a key driver of growth, differentiation, standard setting, and establishing/maintaining a proactive leadership position in the competitive market landscape. The role requires strategic thinking and leadership at the therapy area and brand level.
Relationships
Reports to US Head of TA. Responsible for providing interface with key internal and external stakeholders. Collaborates with cross-functional teams, including sales, marketing, medical affairs, market access and policy/advocacy (MAPA), Centers of Excellence (COEs), regulatory affairs, and other relevant NNI departments to ensure alignment of therapy area objectives and strategies. This position will work closely with brand level leads within the TA market to drive cohesive strategies that optimize impact.
Essential Functions

• Integrated Strategy and Portfolio Management: Supports the development of an integrated therapeutic area strategy in line with NNI objectives, ensuring alignment between marketing, medical and market access (One Impact Planning). Defines what needs to be true to meet therapeutic area objectives and how those components will be executed. Makes trade off choices to maximize customer centricity across the TA market
• Early Commercialization Strategy: Support the development of the therapy area/brand value story and positioning to maximize launch through clinical evidence, and an in-depth understanding of the competitive landscape, market research, historical products, and payer landscape. Lead market development and unbranded activities for the therapy area for emerging indications
• Market Opportunity Sizing and Forecasting: Oversees forecast model development including baseline assumptions and market scenarios. Define forecast risks and mitigation strategies. Lead decisions around resourcing allocation and account planning to support forecast and product expectations
• Market and Customer Experience Mapping: Lead TA market analysis, competitor assessment, market sizing, and customer experience insights to shape strategic decisions and plans, being agile to adjust as new insights become available
• Marketing and Commercialization Strategy: Accountable for defining an insights-driven customer (HCP/patient) experience strategy within the therapy area that translates TA/product strategy into seamless customer experience across channels and segments. Define tactical plans to support the engagement strategy
• Brand Strategy Oversight: Oversee brand objectives and strategy, driving integrated marketing initiatives to maximize impact and commercial success across the TA
• Marketing Innovation: Reimagine marketing through a customer experience lens to drive a focus on a human-centric, insight-driven strategy. Leverage data, insights and best practices to optimize brand performance and patient outcomes
• Performance Tracking: Monitor and evaluate key performance indicators (KPIs) and metrics to track progress against therapy area and brand level goals, providing regular updates to leadership
• Product Evolution: Oversee product strategy and regulatory activities related to new clinical data or label changes. Lead modification to marketing strategies to encompass product related changes
• Supply Strategy: In partnership with our Finance and Operations Supply Chain, drive commercial supply strategy under a patient lens and understand downstream implications and impact on other cross functional groups or other brands

Physical Requirements
Approximately 20-30% overnight travel.
Development of People
Supervisory
Ensure that reporting personnel have individual development plans (IDP), with annual goals and measurements that are consistent with the priorities of the business, and that interim reviews are held so that their work is focused on those priorities, and they understand their level of accountability for results and the measurement process.
Ensure that the IDP forms include completed learning and aspiration plans and are in place for all reporting personnel to enable the achievement of goals and capability to assume increased levels of responsibility.
Manage the application and communication of all Novo Nordisk policies, procedures, and Novo Nordisk Way.
Qualifications

• Requires a Bachelor's degree or equivalent; Master's degree preferred
• 15+ years of experience, including demonstrated history in product strategy and marketing required
• Strong knowledge of the pharmaceutical industry, including regulations, market dynamics, and trends, especially within TA preferred
• Proven success in developing strategy through expert understanding of market and industry
• Experience developing and executing successful therapy area level strategies that drive business results and achieve organizational objectives
• Excellent communication and stakeholder management skills, with ability to influence senior leaders and collaborate with cross-functional teams across the organization
• Strategic Planning, Execution and follow-through skills
• Proven track record of innovative market shaping accomplishments/high impact results (based on metrics/ROI)
• Ability to manage complexity, including the leadership of work across competing priorities
• Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies to guide customer experiences
• Embodies leadership behaviors, including authenticity, servant leadership, will, empathy, decisiveness, a growth mindset, and driving focus and simplicity
• Experience with management of outside agencies
• Excellent leadership and team management skills, with the ability to inspire and motivate others
• People management experience required, with a proven track record of development and coaching

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.
At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we're life changing.
Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.
If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.