Integrated Strategist (Brand)

Posted 2 Days Ago
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Culver City, CA, USA
In-Office
95K-110K Annually
Senior level
AdTech • Marketing Tech
The Role
Develop social and integrated brand strategies for a sports merchandise and apparel account. Create briefs, platform-native concepts, paid social recommendations, influencer strategies, and content guidance. Own reporting across Instagram, TikTok, and Meta, translating performance data into client-ready insights and creative recommendations. Manage publishing, attribution tracking, paid budgets, and creator content coordination while supporting Los Angeles events and activations.
Summary Generated by Built In

We are Wild Card

Born in Hollywood, we know what stories move audiences – and how to bring brands into the action.

We connect brands with global markets, crafting high-impact experiences through a blend of creativity and data on screen, in-game and beyond. 

Every moment is an opportunity to build genuine connections, because everyone wants to be part of a great story.

Job Description 

We are looking for a strategic, digitally savvy Integrated Strategist to serve as a key strategic and client-facing partner on a leading brand account in the sports merchandise and apparel space. This role sits at the intersection of social strategy, paid media, content, influencer marketing, and analytics. 

The ideal candidate is equal parts social content strategist, social platform expert, and problem solver—someone who understands how to translate brand and business objectives into culturally relevant social concepts, knows how to turn performance data into actionable creative pivots, and can confidently communicate recommendations to clients and cross-functional partners. The ability to tell data and insight-driven stories in presentations will be critical to success for this opportunity. 

Job Responsibilities 

Social & Creative Strategy 

  • Develop monthly social briefs and strategic recommendations based on upcoming priorities, cultural moments, platform trends, and performance learnings.
  • Monitor emerging trends, platform behaviors, formats, creators, and cultural conversations to identify opportunities for the brand. 
  • Ideate creative concepts that encourage consumer engagement and ladder up to product priorities + marketing goals. 
  • Develop creative strategies and platform-native recommendations that drive engagement, relevance, and growth. 
  • Partner with creative teams to ensure social concepts are strategically sound and optimized for each platform. 

Reporting & Analytics 

  • Own ongoing account reporting for Instagram, Facebook (Meta), and TikTok, identifying key successes, challenges, and actionable learnings.
  • Lead bi-weekly, monthly, and quarterly social reporting across relevant platforms.
  • Translate data and analytics into clear, compelling narratives for both internal teams and clients.
  • Use performance insights to continuously inform content, paid, and creative strategy.

Paid Social 

  • Manage weekly content boosting strategy and recommendations for TikTok.
  • Determine objectives and guardrails–where, when, and how–paid social budgets should be allocated to maximize campaign impact. 
  • Oversee paid social budgets and pacing. 
  • Communicate paid performance, recommendations, and opportunities to client stakeholders. 

Influencer & Creator Strategy 

  • Support influencer and creator discovery based on campaign objectives, audience, cultural relevance, and brand fit. 
  • Support creator campaign strategy and execution as needed. 
  • Monitor and track influencer content across internal, client, and partner teams.

Social Media & Content Support 

  • Own day-to-day content management and social publishing across Instagram, TikTok, and Meta platforms. 
  • Manage link tracking and ensure accurate campaign attribution. 
  • Support influencer engagement and identify/track creator content being produced across agencies, client teams, and partners. 
  • Provide strategic guidance to content teams to ensure assets are optimized for social.
  • Support LA-based events and activations, including identifying opportunities for social-first content capture and real-time content creation. 
  • Note: Occasional IRL after-hours and weekend event attendance is a requirement for this position. These events will be flagged at the top of the month 

Qualifications 

  • 4–7+ years of experience in social media, digital marketing, brand strategy, or a related field. 
  • Strong understanding of Instagram, TikTok, Meta, and the broader social ecosystem.
  • Demonstrated experience developing social strategies and translating them into actionable briefs. 
  • Strong paid social knowledge, including campaign development, optimization, budgeting, and performance analysis. 
  • Experience working with influencers/creators and understanding of creator-driven content. 
  • Strong analytical skills and the ability to turn performance data into clear strategic recommendations. 
  • Excellent written and verbal communication skills. 
  • Comfortable presenting strategy and recommendations directly to clients.
  • Strong understanding of social trends, internet culture, and platform-specific behaviors.
  • Highly organized with the ability to manage multiple work streams and deadlines simultaneously.
  • Collaborative, proactive, and comfortable working across creative, media, account, influencer, and client teams.
  • Lifestyle, apparel, or consumer brand experience is a plus. 
Pay Range
$95,000$110,000 USD


Disclosures:

In order to adjust to changes in our business, it may become necessary to add, remove or modify certain duties and responsibilities, or to reassign you to another job position. From time to time you may be asked to work on special projects or to assist with other work. Your cooperation and assistance in performing such additional work is expected. Wild Card is proud to employ extraordinary talent across all genders, races, nationalities, religions, ages, abilities and sexual preferences. We strive to encourage and support all of our current and prospective employees to achieve their highest potential. No job applicant will receive less favorable treatment on any basis when applying for a career with our team.

EEO Poster 

E-Verify: Right to Work
Our company participates in E-Verify. E-Verify is a program that electronically confirms a candidate’s eligibility to work in the United States after completing the Employment Eligibility Verification (Form I-9). The information provided on the Form I-9 is compared to the records contained in the Social Security Administration and Department of Homeland Security (DHS) databases. This helps employers verify the identity and employment eligibility of newly hired employees.
E-Verify Poster | Eligibility to Work Poster (English) | Eligibility to Work Poster (Spanish) | California Consumer Privacy Act Applicant Notice (CCPA)
 
Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Skills Required

  • 4-7+ years of experience in social media, digital marketing, brand strategy, or a related field
  • Strong understanding of Instagram, TikTok, Meta, and the broader social ecosystem
  • Experience developing social strategies and translating them into actionable briefs
  • Strong paid social knowledge, including campaign development, optimization, budgeting, and performance analysis
  • Experience working with influencers and creators
  • Strong analytical skills and ability to turn performance data into strategic recommendations
  • Excellent written and verbal communication skills
  • Ability to present strategy and recommendations directly to clients
  • Strong understanding of social trends, internet culture, and platform-specific behaviors
  • Ability to manage multiple work streams and deadlines simultaneously
  • Collaborative and proactive approach across creative, media, account, influencer, and client teams
  • Lifestyle, apparel, or consumer brand experience
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The Company
HQ: Culver City, CA
136 Employees
Year Founded: 2005

What We Do

Founded in 2007, Wild Card is an independent agency created with the goal of building a community of highly-talented, creative people who are passionate about film, TV, music, gaming and advertising. We bring a myriad of talents and passions together to create meaningful, groundbreaking campaigns for our clients and audiences everywhere. Worldbuilding is the driving force behind everything we do. We see each campaign as an entry point for audiences to become citizens of a new world, transforming casual moviegoers into devoted fans by inviting them to be a part of something bigger. Here at Wild Card, we partner with filmmakers, studios, gaming companies and brands to bring their worlds to life through marketing that strives to be as compelling as the stories themselves

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