We are looking for a Media Supervisor who demonstrates strong foundational media expertise, and is able to produce & execute strategic and creative media plans that lean into data and culturally-driven insights for our clients.
At Giant Spoon, we encourage our clients to prioritize impact over impressions, and to reimagine what “media” means in a commoditized media landscape. We believe in expanding how people experience brands and that boring is bad for business. As part of that, true partnerships (and not just transactions) are both effective for brands and more interesting for consumers than the one-way legacy approach.
We are looking for individuals who are passionate about the details. Qualified candidates take pleasure in getting to “do it all” at Giant Spoon, meaning you will gain experience with planning and buying across all channels - not just be relegated to one portion of the process, limiting potential for growth and holistic experience. Individuals that enjoy working on projects that blur the lines between media, strategy, intelligence, and creativity should apply.
This role works out of our NY office on Tuesdays, Wednesdays and Thursdays.
Responsibilities
- Participate in & oversee all stages of the media planning process. Build strategies, analyze media plans to produce client recommendations that stick, execute, and meaningfully report on success
- Client-facing comms including status calls, presentations, and written comms. Ability to effectively handle 1:1 client conversations when needed
- Compile Research with help of syndicated tools (marketplace insights, audience media consumption habits, competitive spend)
- Managing billing and reconciliation of budget and invoices, directly and by overseeing more junior team members
- Oversee ongoing campaign monitoring, recommend daily/weekly/monthly optimizations and oversee day-to-day campaign operations
- Pull together & evaluate channel & partner capabilities
- Coordinate outreach and review and evaluate partner proposals
- Coordinate RFP development based on client briefs
- Coordinate tactical planning, negotiations, and execution tied to media brief
- Analyze reporting and draw insights based on the context of what we set out to buy & achieve, collaborating with the analytics team when necessary
- Contribute to creative media brainstorms
- Manage the day-to-day of Media Planners & Assistant Media Planners. This includes project management, training/mentoring, and QA of work
- Stay up to date on media trends and evolving capabilities
Requirements
- 3+ years of experience in an integrated media planning & buying (digital & traditional) role client-side or agency
- Experience planning & buying at least 4 of the following channels: CTV, social media, podcast, creator content, OOH, YouTube, Linear TV, radio/streaming music, display/native
- Ability to take a brief and develop a comprehensive, omni channel media plan (depending on the brief, plan will balance efficiencies, measurability, impactfulness, upper/mid/lower funnel KPIs, etc)
- Experience with media planning and buying tools (Prisma/Media Ocean)
- Budget, billing, reconciliation experience a must
- Excellent written, verbal, and presentation skills
- Has managed more junior team members in the past
- Experience with trafficking, campaign set up & QA (digital tagging/trafficking)
- Inherent desire to learn more about the trends shaping consumer behavior
- Strong organization and project management skills, effectively hitting deadlines and finding ways to streamline process
- Digitally connected, passionate about technology and innovation with an insatiable curiosity for how it applies to our industry
Nice-to-Have
- Direct experience with end-to-end Linear TV campaign activation, including trafficking, setup, quality assurance, and execution
- Deep hands on key experience with digital tagging
- Experience being in-platform in Meta, TikTok, YouTube
- Experience with creator content
What We Offer
The anticipated annual salary range for this position is $80,000 - $100,000. Salary is determined based on a wide range of factors, including relevant experience, knowledge, skills, job duties, and geographic location. For this role, we also offer programs such as medical/dental/vision insurance, 401(k) matching, paid time off, and various other benefits and perks.
Giant Spoon is an agency that strives to build an inclusive workplace dynamically rooted in our differences. What makes you, you, is your greatest asset here. No matter your race, ethnicity, religion, national origin, sex, sexual orientation, gender identity, age, protected veteran status, disabled status, genetic information, or other protected category—feel comfortable (and excited) to bring your full self and make smart, impactful work.
For applicants who are California residents, please see our Privacy Policy here which describes our privacy practices with respect to our collection of Personal Information as required under the California Consumer Privacy Act of 2018 (CCPA).
Skills Required
- 3+ years of experience in integrated media planning and buying across digital and traditional channels
- Experience planning and buying at least four specified media channels, including options such as CTV, social media, podcast, creator content, OOH, YouTube, Linear TV, radio, streaming music, display, or native
- Ability to develop comprehensive omnichannel media plans from client briefs
- Experience with media planning and buying tools such as Prisma or Media Ocean
- Budget management, billing, and reconciliation experience
- Excellent written, verbal, and presentation skills
- Previous experience managing junior team members
- Experience with campaign trafficking, setup, quality assurance, and digital tagging
- Strong organization and project management skills
- Passion for technology, innovation, consumer behavior, and media trends
- End-to-end Linear TV campaign activation experience
- Deep hands-on digital tagging experience
- In-platform experience with Meta, TikTok, or YouTube
- Experience with creator content
What We Do
Wpromote is an award-winning digital marketing agency with offices across the United States. Named the Leader in the Forrester Performance Marketing Wave, we help brands Think Like A Challenger to drive transformational growth. Challenger clients include leading brands such as Whirlpool, Zenni, Adobe, TransUnion, Frontier Airlines, and more. Our mission is to build and deploy holistic, agile marketing strategies that drive significant results for our clients. We partner with clients to capture market share by authentically connecting with the right customers across channels at every stage of the customer journey, increasing customer lifetime value, and outsmarting the competition instead of outspending them. Our teams think outside of the box and challenge the status quo because Wpromote actively builds a culture that prioritizes creativity, innovation, and passion in service of our clients’ goals.
