Integrated Media Planner

Company Description

Starcom is the Human Experience Company. A world-renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. Experiences are the human side of data-driven, tech-fueled marketing. And we are passionate about boldly leading our clients into the future. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, and is part of Publicis Media, one of four solution hubs within Publicis Groupe. We are the Citizens of Starcom. We are Brave, Kind, Inclusive and Resilient. Join us!

Job Description

The Media Planner role will primarily be responsible for day-to-day accounts’ campaign planning, operations and reporting & reconciliation. The role will be closely supported + guided by an Associate Manager, and will be the direct report as your immediate escalation.

Expectations of an Integrated Media Planner:

1. Planning 

• Day to day campaign planning and management
• Develop solid foundation in media research
• Develop media strategy, channel recommendations, and prepare detailed media plan with sound rationalizing
• Liaise with media vendors and internal practices for media proposals 
• Competitive tracking & reviews (quarterly), media trend updates (monthly)

2. Buying

• Negotiation with media vendors for rates and value adds 
• Liaison with media vendors for booking of ads (offline and direct IOs buys)
• Operations of digital campaign set ups, primarily on adservers and social platforms (Meta, Linkedin, Tiktok, Google Ads)
• Prepare Copy Instructions/material specs, liaise with media vendors & creative agencies for material submission requirements and deadlines
• Navigate and advise on requirement for site-tagging on client’s site/apps, ensure ads are properly served and tags are firing
• Campaign monitoring and preparation of reporting cadences (depending on arrangement with clients/campaigns – weekly, bi-weekly, monthly)

3. Reporting & Reconciliation

• End of campaign report preparation with meaningful insights and learnings
• Responsible to ensure campaign is updated on finance platforms
• Supporting finance or team’s buyer in following up issues with vendors’ invoices
• Liaison with team’s buyer on timely invoicing for ended campaigns
• Supporting in year end reviews with accounts on hand

Qualifications

• Preferred media experience across both traditional and digital media 
• Attention to details
• Able to organise and prioritise tasks, and work under tight timelines 
• Resilient to change and openness to catch up with industry updates
• Openness to communicate, both written and verbal, with internal (team members, internal Group’s practices) and external parties (clients, creative, media vendors)
• Comfortable with numbers, able to articulate numbers/data into sound analysis and insights

Starcom is a part of Publicis Media, an agency that harnesses the power of modern media through global agency brands CJ, Performics, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media's digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.