Integrated Media Planner

Company Description

Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention; to care more about our clients’ brands; and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a Gen Z-friendly, bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges and poised to create meaningful careers in the years to come.

Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights; content and creative production; communications and strategy; finance and marketing; and sociology, psychology, and other liberal arts disciplines.

Job Description

This is an exciting time to join the Publicis Family, which this role gives you the opportunity to work with a renowned and exciting new client of ours.

We are looking for an individual who can help to reinvent clients and guide them through their business transformation. This role will require the individuals to be proactive, entrepreneur-minded, open-minded, nimble and agile to work on an ever evolving client business and create/deliver award-winning integrated media campaigns (TV, Radio, Print, OOH, Digital and etc.) using in-house solutions (eg: Growth OS) whilst managing day-to-day planning, buying, implementation, optimization and reporting requirements for client’s business needs.

Expectations of an Integrated Media Planner:

1. Planning 

• Partner your Manager to develop media strategy, channel recommendations and prepare the detailed media flow plan 
• Liaise with media owners for proposals 
• Engage clients and creative agencies on day to day operations, competitive tracking & reviews, media trend updates and various campaign reports on local/regional/global levels
• Be familiar and become the power user of all trade and in-house tools to conceptualize the media plans and justifications, especially in the area of providing analytical view of the results

2. Buying

• Negotiation with media owners for better rates and value adds 
• Booking of ads and setup of digital ads– both managed service and self-service 
• Prepare Copy Instructions/material specs, liaise with media vendors & creative agencies for material submission 
• Digital ad operations (campaign set up on self-serve platforms, tagging of ads and client’s site, ensure ads are properly served and tags are firing) 
• Monitor ads during campaign period, weekly digital reporting, end of campaign reporting and reconciliation of final costs for finance billings 
• Competitive monitoring for offline media (ADEX) and digital media tracking 

Qualifications

• At least 1 to 2 years’ of media experience across both traditional and digital media 
• Meticulous, able to organise and prioritise tasks and work under tight timelines 
• Resilient to change and willing to keen to learn new skills 
• Strong communication skills, both written and verbal, with internal and external parties 
• Good with numbers 
• Regional reporting 

Spark Foundry is a part of Publicis Media, an agency that harnesses the power of modern media through global agency brands CJ, Performics, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media's digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.