Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.
Job Summary:
We’re looking for a curious and driven Integrated Media Manager to shape media strategies, optimise omnichannel campaigns, and explore new ways to connect technology, data, and partner ecosystems to drive meaningful business impact.
Role:
- Operationalise and execute integrated media strategies and frameworks to align with client priorities and an Always-On strategy.
- Ensure timely, smooth, and insightful delivery of media planning, measurement, and digital projects.
- Manage relationships (internal and external partners - especially with e-commerce partners Shopee and Lazada) across Digital Partners, Agency Partners, and technology platforms to drive opportunities for seamless integration.
- Manage and execute test-and-learn and experimentation roadmaps for regional execution.
- Uncover data-based insights, drive experiments with marketing teams, and iterate to find winning media strategies.
- Translate complex adtech and martech capabilities into easy-to-understand and insightful recommendations for internal marketing teams and relevant agencies.
You:
- BA/BS degree or equivalent experience
- 5+ years of relevant experience in an agency or brand with a focus on media advertising, strategic campaign planning, and optimisation.
- A keen interest in data-driven marketing and understanding the critical role data plays in campaigns or an always-on strategy.
- Capable of navigating matrix organisations, influencing teams, and collaborating cross-functionally.
- An appreciation of structure, operational clarity and simplicity in everything you do.
- A strong understanding and knowledge of relevant digital media platforms, ad technology, and their data.
- The ability to be self-sufficient, stay motivated and be positive in an often fast-paced environment.
- Detail-oriented with strong project management skills and the ability to prioritise multiple tasks simultaneously.
- Strong communication skills while having a proactive, 'team-sports' attitude.
- Exceptional verbal and written English communication and presentation skills
Contract Type: 12 months Fixed Term Contract
Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.
Skills Required
- BA/BS degree or equivalent experience
- 5+ years of relevant experience in an agency or brand focused on media advertising, strategic campaign planning, and optimization
- Understanding of data-driven marketing and the role of data in campaigns or always-on strategies
- Ability to navigate matrix organizations, influence teams, and collaborate cross-functionally
- Strong understanding of digital media platforms, ad technology, and related data
- Strong project management skills and ability to prioritize multiple tasks
- Strong verbal, written English communication, and presentation skills
- Ability to work independently and remain motivated in a fast-paced environment
What We Do
Maker Lab is a global marketing consultancy established in 2015 with a talent-centric approach, designed to build and run in-house micro-agencies alongside our clients. Headquartered in Singapore, with offices in London and LA. Collaborating with culture brands like YouTube, Netflix, Amazon, and Google, we embed cross-functional teams of multidisciplinary marketing specialists into our clients’ ecosystems to help drive business growth and marketing efficiencies. Our solutions span various marketing services and have expanded to include marketing strategy and creative production for digital and content marketing, data analytics, CRM, as well as influencer engagement and social media management. Maker Lab is part of global independent marketing business Miroma Group, a group of industry leading marketing and communications agencies that provide services across the marketing mix for clients including; Adidas, Amazon, eBay, Netflix, Sony, Spotify, and YouTube.
