The Role
Manages and optimizes multiple WordPress websites for veterinary hospitals, including content creation, publishing, on-page SEO, local search, audits, and performance improvement. Coordinates digital marketing projects, website launches, quality assurance, vendors, and internal stakeholders. Uses SEO platforms and AI tools to improve content and workflows while maintaining accuracy, brand consistency, user experience, and project deadlines.
Summary Generated by Built In
Are you a digital marketing professional who loves combining creativity, technology, and strategy to make an impact? Innovetive Petcare is looking for an Integrated Marketing Specialist to join our growing marketing team!
This is an exciting opportunity for a hands-on digital marketer who enjoys managing websites, optimizing content, improving search engine visibility, and bringing digital projects to life. You'll play an important role in strengthening the online presence of more than 80 veterinary hospitals across our network of specialty, emergency, and general practices.
If you're comfortable working in WordPress, understand SEO best practices, enjoy exploring new digital and AI tools, and have a knack for keeping projects organized and moving forward, we'd love to hear from you!
About Innovetive Petcare
About Innovetive Petcare
Innovetive Petcare is an Austin-based veterinary management company supporting a growing network of 80+ specialty, emergency, and general practice veterinary hospitals. We provide business management resources, marketing expertise, and operational support that empower veterinary teams to focus on what matters most: delivering exceptional care to pets and their families.
Our mission is simple: Excellent pet care comes from exceptional teams. We believe in supporting our hospitals while preserving the unique identities and cultures that make each practice special.
What You'll Do
As our Integrated Marketing Specialist, you'll help execute digital marketing initiatives that strengthen our hospitals' online presence, improve the user experience, and support business growth across multiple veterinary brands.
Website Management & Digital Content
- Manage and maintain multiple WordPress websites using Beaver Builder and Elementor.
- Create, edit, optimize, and publish website content, including landing pages, service pages, and reusable page templates.
- Ensure website content is accurate, engaging, user-friendly, and aligned with brand standards.
- Apply on-page SEO best practices to improve organic search visibility, website traffic, and content performance.
- Maintain accurate hospital information, service details, and location content across websites and Google Business Profiles.
- Conduct website audits to identify opportunities for improvements in content, functionality, technical performance, and search visibility.
SEO & Digital Optimization - Research and implement SEO recommendations using tools such as SEMrush, Ahrefs, and other digital marketing platforms.
- Monitor website performance and identify opportunities to improve search rankings, engagement, and user experience.
- Evaluate SEO recommendations against Google guidelines, analytics, and actual performance data.
- Leverage AI tools to support content development, research, optimization, and workflow efficiency while ensuring accuracy and quality.
- Stay current on digital marketing trends, SEO developments, website best practices, and emerging technologies.
Project Coordination & Execution
- Coordinate website updates and digital marketing projects from initial assignment through completion.
- Collaborate with internal marketing and creative teams, hospital leadership, external vendors, and digital partners.
- Support website launches, quality assurance testing, and troubleshooting of website functionality, integrations, widgets, and online forms.
- Manage project timelines, track deliverables, communicate progress, and proactively address potential roadblocks.
- Ensure digital projects are completed accurately, efficiently, and in alignment with established priorities and brand standards.
- Identify opportunities to streamline workflows and improve consistency across multiple hospital websites and brands.
What We're Looking For
We're looking for a proactive, detail-oriented digital marketing professional who enjoys taking ownership of projects, solving problems, and balancing multiple priorities in a fast-paced environment.
Required Qualifications:
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- At least 3 years of hands-on digital marketing experience.
- Demonstrated experience managing WordPress websites, including working knowledge of Beaver Builder and Elementor.
- Working knowledge of SEO principles, including on-page optimization, keyword research, metadata, content structure, and organic search best practices.
- Experience using SEO platforms such as SEMrush, Ahrefs, or comparable tools.
- Strong digital content writing, editing, publishing, and optimization skills.
- Proficiency with AI tools and the ability to critically evaluate AI-generated content for accuracy, quality, and relevance.
- Strong organizational and project management skills, with the ability to manage multiple projects and competing deadlines.
- Excellent written and verbal communication skills.
- Exceptional attention to detail and the ability to work independently while collaborating effectively across teams.
- A proactive, solutions-oriented mindset with a desire to continuously improve processes and results.
Preferred Qualifications:
- Experience with Google Analytics 4 (GA4), Google Search Console, and Looker Studio.
- Familiarity with creative and design tools such as Canva, Figma, Adobe Photoshop, or Adobe Illustrator.
- Experience with Asana, Microsoft Office, or similar project management and productivity platforms.
- Experience supporting veterinary, healthcare, or other multi-location businesses.
- Familiarity with local SEO and Google Business Profile management.
- Experience coordinating website launches, redesigns, or multi-site digital marketing initiatives.
In this role, success means helping our veterinary hospitals put their best digital presence forward. You'll make an impact by:
- Keeping hospital websites accurate, current, engaging, and optimized for search engines
- Improving website content, usability, and organic search performance.
- Managing digital projects efficiently while meeting deadlines and maintaining quality.
- Identifying website issues and opportunities before they become bigger challenges
- Maintaining consistent brand presentation and accurate hospital information across digital platforms.
- Finding smarter ways to work through technology, AI, and process improvements.
- Building strong working relationships with internal teams, hospital stakeholders, and external partners.
- Location: Austin, Texas, with Texas-based candidates preferred.
- Work Arrangement: Primarily a professional office or remote work environment, depending on business needs and approved work arrangements.
- Schedule: Generally standard business hours, with occasional flexibility needed to support website launches, project deadlines, or time-sensitive initiatives.
- Travel: Occasional travel to veterinary hospitals or company meetings may be required.
- Technology: Regular use of computers, WordPress, digital marketing platforms, project management systems, and virtual collaboration tools.
Why Innovetive Petcare?
At Innovetive Petcare, you'll be part of a growing organization where your work directly supports the teams caring for pets and their families every day.
We believe in creating an environment where talented people can bring ideas forward, collaborate, grow professionally, and make a meaningful impact. You'll have the opportunity to work across a diverse network of veterinary hospitals, contribute to exciting digital initiatives, and help shape how our practices connect with the communities they serve.
Our benefits and perks may include:
- Medical, dental, and vision insurance options
- Paid time off and paid holidays
- Company-paid life insurance
- Paid parental leave
- Continuing education and professional development opportunities
- Employee discounts on veterinary services
- Opportunities for career growth and advancement
- A collaborative team environment that encourages innovation and continuous improvement
If you're a digital marketing professional who enjoys the intersection of website management, SEO, content strategy, technology, and project coordination, we'd love to meet you!
Apply today to join Innovetive Petcare as our Integrated Marketing Specialist and help strengthen the digital presence of veterinary hospitals across our growing network.
About
Innovetive Petcare owns and operates veterinary practices across the country. Our clinics benefit from our tools, resources, and a dedicated support team to help veterinary practices prosper and grow. We run a successful business so our veterinarians can focus on providing exceptional patient care. We want our veterinarians and staff to enjoy a better work-life balance, a strong, supportive community, and ongoing training and career development.At Innovetive Petcare, it all begins with an unparalleled team. From the veterinarians, veterinary technicians, practice managers, and administrative staff at our clinics to the driven support team in our home office, our team is passionate about pet health. We are a culture-first company, working to redefine the veterinary lifestyle to allow professionals to advance through their veterinary medicine careers without burning out. We don’t just talk about it; we live it!Equal Opportunity Employer Policy Innovetive Petcare is an Equal Opportunity Employer and a member of E-Verify. We are proudly committed to recruiting and retaining a diverse and inclusive workforce. We do not discriminate based on age, race, gender, sexual orientation, religion, national origin, disability, or any other non-merit factor. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.
Skills Required
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field
- At least 3 years of hands-on digital marketing experience
- Experience managing WordPress websites, including Beaver Builder and Elementor
- Working knowledge of SEO principles, including on-page optimization, keyword research, metadata, content structure, and organic search best practices
- Experience using SEO platforms such as SEMrush, Ahrefs, or comparable tools
- Strong digital content writing, editing, publishing, and optimization skills
- Proficiency with AI tools and ability to evaluate AI-generated content for accuracy, quality, and relevance
- Strong organizational and project management skills
- Excellent written and verbal communication skills
- Exceptional attention to detail and ability to work independently and collaboratively
- Proactive, solutions-oriented mindset with interest in process and performance improvement
- Experience with Google Analytics 4, Google Search Console, and Looker Studio
- Familiarity with Canva, Figma, Adobe Photoshop, or Adobe Illustrator
- Experience with Asana, Microsoft Office, or similar platforms
- Experience supporting veterinary, healthcare, or other multi-location businesses
- Familiarity with local SEO and Google Business Profile management
- Experience coordinating website launches, redesigns, or multi-site digital marketing initiatives
Innovetive Petcare Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Innovetive Petcare and has not been reviewed or approved by Innovetive Petcare.
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Healthcare Strength — Health insurance, disability coverage, and employee‑assistance resources are highlighted in role listings, indicating a solid core medical offering. Additional elements like flexible spending accounts and mental‑wellness resources broaden the healthcare-related support.
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Leave & Time Off Breadth — Paid time off, paid holidays, and even paid breaks are referenced across materials, pointing to tangible time‑away benefits. Parental leave is also noted, expanding the scope beyond standard PTO.
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Retirement Support — Retirement matching is frequently cited as part of the package. Combined with features like continuing education support and potential student‑loan assistance, the offering extends financial support beyond base pay.
Innovetive Petcare Insights
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The Company
What We Do
We make life easy for veterinary practices. By assisting with the business side of your practice, veterinarians and teams are empowered to provide exceptional patient care. A fulfilling workplace culture is a critical foundation for hospital growth: happier employees do better work, which leads to better patient care. Exceeding client expectations transform into business results. By providing great benefits and career development opportunities, we can help your staff explore their passions and enjoy a healthy work-life balance. Because of this, your practice will be positioned to provide better medicine to even more patients.
