Integrated Marketing Specialist

Job Title: Integrated Marketing Specialist

Classification: Exempt Full Time

Reporting to: Director of Brand Building and Activation

Position Backup: Director of Brand Building and Activation

COMPANY OVERVIEW

The Del Real story began in 1957 when Jesus Cardenas journeyed from Jalisco, Mexico to California and traded a bucket of tools for a pig. From that humble exchange, a legacy was born. Today, Del Real is the #1 refrigerated Hispanic food brand in the U.S., celebrated for our authentic recipes, real ingredients, and time-honored cooking methods. 

In 2024, Del Real joined the CMI family - a Hispanic-owned, multi-Latina corporation based in Guatemala. This partnership has amplified our culinary heritage and deepened our commitment to sharing the richness of Hispanic cuisine with families across the U.S. 

Our culture is rooted in the values that have guided us from the start: Responsibility, Excellence, Integrity, and Respect. These principles shape everything we do - from the way we craft our food to the way we support our people day in and day out. 

At Del Real, we don’t just make food - we honor tradition. Every dish is inspired by time-honored family recipes, crafted with real ingredients, and prepared with the same care and pride an abuela would bring to her kitchen. In a world full of shortcuts, our commitment to authenticity and quality sets us apart. Because at Del Real, we believe that when it comes to food - and to values - real is better.

PURPOSE

Del Real is seeking a creative, analytical, and results-oriented Senior Specialist, Integrated Marketing to manage the execution of integrated marketing programs that build brand awareness, engagement, and trial. Reporting to the Director, Brand Development and Activation, this role will translate brand priorities into coordinated campaigns across paid, owned, and earned channels, including social media, PR, influencers, events, product sampling, and shopper marketing.

The Senior Specialist will manage assigned campaigns from brief through execution and performance evaluation, working closely with agencies, Sales, and cross-functional partners. The ideal candidate combines strong project management and creative judgment with the ability to interpret results, recommend improvements, and keep multiple initiatives moving with appropriate direction and oversight.

DUTIES:

• Manage Integrated Campaign Execution: Translate approved brand strategies into campaign workplans, deliverables, and timelines. Manage assigned initiatives from briefing through launch and post-campaign evaluation.
• Manage the Marketing Calendar: Coordinate evergreen programs, promotions, and product launches across channels, identifying dependencies and recommending adjustments to improve integration and execution.
• Develop Briefs and Guide Creative Execution: Prepare campaign and creative briefs, consolidate stakeholder input, and provide feedback to help ensure materials meet objectives, brand standards, and channel requirements.
• Manage Day-to-Day Agency Workstreams: Serve as the primary contact for assigned projects, communicating priorities, monitoring deliverables, and resolving routine execution issues. Escalate scope, cost, or strategic decisions to the Director.
• Execute Shopper Marketing and Retail Media Programs: Partner with Marketing, Sales and agency teams to develop and execute approved customer-specific activations. Coordinate creative, promotional details, retailer requirements, and performance recaps.
• Manage Social, Influencer and PR Projects: Oversee assigned activations with internal and external partners, ensuring consistent messaging, timely delivery, and alignment with campaign objectives.
• Analyze Results and Recommend Improvements: Evaluate campaign reporting against established KPIs, identify performance drivers, and recommend optimizations and future tests.
• Manage Assigned Project Budgets: Track commitments and spending, maintain forecasts, review invoices, and recommend adjustments within approved budgets and authorization limits.
• Support Product Launches: Develop and manage activation workplans with Brand, Innovation, and Sales, ensuring marketing deliverables are ready for key milestones.
• improve Marketing Processes: Strengthen briefing, approval, reporting, and project-management practices to improve speed, consistency, and accountability.

Specific Skills and Abilities Required:

• You take ownership and follow through. You independently manage projects from briefing to completion, anticipate challenges, and keep work moving while knowing when to seek alignment or escalate an issue.
• You are organized and detail-oriented. You manage competing priorities, track timelines and budgets, and ensure deliverables are accurate, complete, and on time.
• You connect the dots across channels. You understand how marketing activities work together and translate brand priorities into coordinated campaign execution.
• You bring creativity and sound judgment. You develop clear briefs, evaluate ideas against campaign objectives, and provide constructive feedback that strengthens the work.
• You turn data into action. You look beyond reporting results to understand what is working, identify opportunities, and recommend practical improvements.
• You build strong partnerships. You work effectively with agencies, vendors, and cross-functional teams, setting clear expectations and holding partners accountable while maintaining productive relationships.
• You communicate clearly and confidently. You share ideas, feedback, and recommendations thoughtfully, keeping stakeholders informed and making next steps clear.
• You are curious about consumers and shoppers. You seek to understand what motivates people and use those insights to help create relevant marketing programs.
• You are proactive and resourceful. You identify solutions, make thoughtful recommendations, and move assignments forward without waiting for detailed direction at every step.
• You are adaptable and eager to grow. You navigate changing priorities with a positive attitude, welcome feedback, and continually build your marketing skills.
• You embody the Del Real values. Responsibility. Excellence. Integrity. Respect.
• You want to help build something special. You are excited to contribute to a growing brand, make a meaningful impact, and learn alongside a collaborative team.

EDUCATION/EXPERIENCE

• 3–5 years of relevant experience in integrated marketing, brand activation, consumer marketing, or agency account management.
• Bachelor’s degree in marketing, Communications, Business, or a related field, or equivalent relevant experience.
• Demonstrated experience managing campaigns or substantial campaign workstreams from briefing through execution and reporting.
• Experience working with external agencies, creative partners, or vendors, including providing feedback and managing timelines.
• Experience collaborating across functions and managing multiple projects with limited day-to-day supervision.
• Ability to interpret campaign results, develop clear performance summaries, and recommend actionable improvements.
• Experience tracking project budgets and managing spending against approved plans.
• Strong writing, presentation, organization, and stakeholder-management skills.
• CPG or food and beverage experience preferred; relevant consumer-brand or agency experience also considered.
• Exposure to shopper marketing or retail media preferred.
• Familiarity with Nielsen or Circana a plus.

ADDITIONAL REQUIRED SKILLS: 

• A passion for rich, vibrant and the insanely crave-able world of good REAL food.
• Has the ability to turn strangers into Familia
• Someone who would proudly and passionately celebrate the Hispanic culture through REAL food.

Physical Requirements (All requirements are subject to possible modification to reasonably accommodate individuals with a disability.)

 1. Physical activities of this position. 

 □ Climbing: Ascending or descending ladders, stairs, scaffolding, ramps, poles and the like, using feet and legs and/or hands and arms. Body agility is emphasized. This factor is important if the amount and kind of climbing required exceeds that required for ordinary locomotion.

 □ Balancing: Maintaining body equilibrium to prevent falling when walking, standing or crouching on narrow, slippery or erratically moving surfaces. This factor is important if the amount and kind of balancing exceeds that needed for ordinary locomotion and maintenance of body equilibrium.

 □ Stooping: Bending body downward and forward bending spine at the waist. This factor is important if it occurs to a considerable degree and requires full use of the lower extremities and back muscles.

 □ Kneeling: Bending legs the at the knee to come to a rest the on knee or knees.

 □ Crouching: Bending the body downward and forward by bend the leg and spine.

 □ Crawling: Moving about on hands and knees or hands and feet.

 □ Reaching: Extending hand(s) and arm(s) in any direction.

 □ Standing: Particularly for sustained periods of time.

 □ Walking: Moving about on foot to accomplish tasks, particularly for long distances.

 □ Pushing: Using upper extremities to press against something with steady force in order to thrust forward, downward or outward.

 □ Pulling: Using upper extremities to exert force in order to draw, drag, haul or tug objects in a sustained motion.

 □ Lifting: Raising objects from a lower to a higher position or moving objects horizontally from position to position. This factor is important if it occurs to a considerable degree and requires the substantial use of the upper extremities and back muscles.

 ý Finger Dexterity: Picking, pinching, typing or otherwise working, primarily with fingers rather than with the whole arm as in handling.

 □ Grasping: Applying pressure to an object with the fingers and palm.

 □ Feeling: Perceiving attributes of objects, such as size, shape, temperature or texture by touching with skin, particularly that of fingertips.

 ý Talking: Expressing or exchanging ideas by means of the spoken word. Those activities in which they must convey detailed or important spoken instructions to other workers accurately, loudly or quickly.

 □ Hearing: Noisy environment.

 ý Vision: Close work.

 ý Repetitive motions: Substantial movements (motions) of the wrists, hands and/or fingers.

2. Degree of physical exertion required for the position. 

 ý Sedentary Work: Exerting up to 10 lbs of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary Work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

 ý Light Work: Exerting up to 20 lbs. of force occasionally and/or up to 10 lbs. of force frequently, and/or a negligible amount of force constantly to move objects. If the use of arm and/or leg controls requires exertion of forces greater than that for Sedentary Work and the worker sits most of the time, the job is rated for Light Work.

 □ Medium Work: Exerting up to 50 lbs. of force occasionally and/or up to 20 lbs. of force frequently, and/or up to 10 lbs. of force constantly to move objects

 Heavy Work: Exerting up to 100 lbs. of force occasionally and/or up to 50 lbs. of force frequently, and/or up to 20 lbs. of force constantly to move objects

 Very Heavy Work: Exerting in excess of 100 lbs. of force occasionally and/or in excess of 50 lbs. of force frequently, and/or in excess of 20 lbs. of force constantly to move objects

1. Environmental conditions the employee will be subject to in this position. 

 □ Inside environmental conditions: Protection from weather conditions, but not necessarily from temperature changes.

 □ Outside environmental conditions: No effective protection from weather.

 □ Both environmental conditions: Activities occur inside and outside.

 □ Extreme cold: Temperatures below 32 degrees for periods of more than one hour.

 □ Extreme heat: Temperatures above 100 degrees for periods of more than one hour.

 □ Noise: There is sufficient noise to cause the worker to shout in order to be heard above the ambient noise level.

 □ Vibration: Exposure to oscillating movements of the extremities or the whole body.

 □ Hazard: Includes a variety of physical conditions, such as proximity to moving mechanical parts, electrical current, working on scaffolding and high places, exposure to high heat or exposure to chemicals.

 □ Atmospheric conditions: One or more of the following conditions that affect the respiratory system or the skin: Fumes, odors, dusts, mists, gases or poor ventilation.

 □ Oils: There is air and/or skin exposure to oils and other cutting fluids.

 □ Humidity: Exposure to humid conditions ranging from 70 to 92 percents.

 Respirator: Use is required.

 ý None: No substantial exposure to adverse environmental conditions (such as in typical office or administrative work). 

A. CONTACTS

1. Inside the Company: 

 A.) Company Employees

 B.) Administration 

 C.) Company Leadership

 2. Out of the Company: 

 A.) Vendors (as needed)