The Integrated Marketing Manager is responsible for providing leadership for established accounts, including accountability for all client activities and projects related to PR, advertising, marketing, events and digital marketing programs, all reporting, and client communications. This position is also responsible for effectively working with internal team members including specialists.
Responsibilities/Duties
Account Management / Client Services
- Leadership of client communications and servicing
- Management of integrated marketing plans
- Setting, maintaining and executing on client communications
- Recommending and engaging other specialists/executive participation in client meetings
- Oversight of all client materials
- Status reports for marketing, advertising and outside projects
- Integration and delegation of specialists to meet desired outcomes of clients
Staff Management
- Assistance with hiring, training, development and mentorship of staff
- Career and progression planning
- Support of core values and effective/productive culture and systems
- Accountability for quality
Advertising Planning & Buying
- Media plan development
- Budgeting, billing
- Materials calendar and trafficking internally, to client, to publisher
- Proof of postings
PR / Media Relations
- Media pitch calendar
- Driving the strategic planning / brainstorming for story starters with specialists
- Driving the innovation and creative delivery of PR messages with new materials, channels, stakeholders
- English media advisories to short lead Asian media / English media
- Media books and any other forms of PR results reporting to show value
- Client Reporting Calendar – management of a reporting inventory / timeline as it impacts other business units for clients
Events & Promotions
- Strategic planning, ideation, and recommendation of concepts to meet desired outcomes
- Integration and effective use of specialists to prospect and forge cooperative campaigns / events
- Coordination and execution
- Tracking of promotion, evaluation, and recommendation for improvement
- Engagement with current and new stakeholders for B2B relationships
- Representation in industry / networking conferences / events as a thought leader
Requirements
- 2+ years account management / client service experience
- 1+ year PR / Marketing / Advertising experience
- 1+ year staff management experience
- Excellent English language communication skills – verbal, written, public speaking
- Bi-cultural understanding and exposure to doing work in the Asia-Pacific region
- Ability to multitask under compressed timelines and pressure
- Ability to manage a flexible schedule with travel
- Great attention to detail
- High proficiency in Microsoft Office Suite (Word, Excel and PowerPoint)
- Willingness to travel anytime and work with flexible hours
- Reliable daily transportation
Preferences
- Professional experience and/or formal education in communications, marketing, social media, influencer marketing, digital marketing, SEM or Google Analytics
- Travel market/communications/digital/social experience preferred
- Ad agency / PR agency experience (or relevant coursework / internships) a plus
- Bilingual fluency (Japanese, Korean) a plus
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What We Do
PacRim Marketing Group founded in 1990, was strategically established in Hawaii to be a bridge to help brands connect and resonate with Asia/Pacific markets. PacRim Marketing Group works alongside organizations and companies by crafting individualized, modern, integrated marketing communication techniques and digital content strategies and solutions for brands wanting to increase share and spend of the Asian International Traveler market. Now 30 years later, our team is a unique mix of more than 40 multicultural, multilingual, tech-savvy professionals with successful experience in outreach to markets for travel, hospitality, destination and tourism-aligned organizations including retail, fashion, residential development, and financial industries. Our work and influence within the Asian International Traveler market—earned PacRim and our sister company PRTech, now celebrating its 17th anniversary, awards and honors of being named on prestigious lists including: “Top 250 Companies” in Hawaii “Best Places to Work” “Fastest 50” growth companies for five straight years Better Business Bureau (BBB) Torch Awards for “Advancing Marketplace Excellence” Our partner/clients now benefit from our expanded team and resources. Vector Inc.,our parent company since 2017, is Japan’s top independent media communications firms and is ranked as one of the largest in Asia-Pacific. With this alliance PacRim and PRTech can now leverage our Vector team through offices in Seoul, Shanghai, Beijing, Taiwan, Hong Kong, Vietnam, Singapore, Indonesia, and Malaysia to meet client’s needs in the region. We look forward to helping you increase your share and spend of the Asian International Traveler market throughout the Asia-Pacific region.
