The Role
The Integrated Marketing Manager will execute B2B marketing campaigns, manage audience segmentation, optimize marketing performance, and coordinate events while collaborating cross-functionally.
Summary Generated by Built In
JOB TITLE Integrated Marketing Manager
LOCATION US or Canada, Remote
CONTRACT 12-month contract, with extension opportunities
(TYPE/LENGTH)
ABOUT ALGOMARKETING
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Algomarketing are experts at delivering programs and resourcing for strategic roles within Marketing teams. We are a global team of Marketing experts, spanning 30 countries across Asia Pacific, the Americas, Africa, and Europe. Highly experienced in enterprise B2B Marketing, and specialized in technology and SaaS.
Our team works collaboratively, with experience from the world's largest and most ambitious brands, including Google, Stripe, Workday, Worldpay, Accenture, ACI Worldwide, GSK, and Allianz.
We empower Marketers through Algorithmic Marketing, a data-driven approach that delivers deeper insights, faster execution, and streamlined operations.
Visit our website to read more about us.
ABOUT THE ROLE
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We are seeking an Integrated Marketing Manager to support the Regional Marketing Lead in executing full-funnel B2B marketing campaigns across the AMER region.
This role is ideal for a proactive, highly organized marketer who thrives in fast-paced environments and enjoys working cross-functionally across regional and global teams. The ideal candidate is both strategic and hands-on, capable of managing campaign execution, audience segmentation, reporting, and event coordination while driving alignment across stakeholders.
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- Represent the AMER region within global campaign pods and communicate campaign updates back to regional stakeholders.
- Support the execution of integrated full-funnel B2B marketing campaigns across multiple channels.
- Own audience segmentation strategy in partnership with Business Operations and Campaign Operations teams.
- Partner with Campaign Operations on program builds, lead routing, and audience targeting initiatives.
- Develop and execute email nurtures and Outreach sequences to support pipeline generation and customer engagement.
- Manage A/B testing strategies and campaign optimization efforts.
- Track campaign performance metrics and share actionable insights with regional and global teams.
- Coordinate virtual and in-person marketing events as needed.
- Maintain operational marketing materials and sales enablement assets to ensure teams have updated resources.
- Partner with external vendors to support sponsorship activations and demand generation campaign deliverables.
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- 5–7 years of experience in integrated marketing, demand generation, or campaign marketing within B2B technology or SaaS organizations.
- Strong understanding of customer journey mapping and marketing tactics across the funnel.
- Experience with audience segmentation and familiarity with intent-based marketing tools.
- Excellent communication, stakeholder management, and cross-functional collaboration skills.
- Strong organizational and project management abilities with attention to detail.
- Ability to operate independently and proactively in fast-paced, ambiguous environments.
- Experience supporting campaign reporting, optimization, and performance tracking.
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- Experience supporting regional or global B2B marketing programs.
- Familiarity with marketing automation and CRM platforms.
- Experience coordinating both virtual and in-person marketing events.
- Strong analytical mindset with the ability to translate data into actionable insights.
- Experience working closely with sales and campaign operations teams.
Key Responsibilities
RESPONSIBILITIES
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- Represent the AMER region within global campaign pods and communicate campaign updates back to regional stakeholders.
- Support the execution of integrated full-funnel B2B marketing campaigns across multiple channels.
- Own audience segmentation strategy in partnership with Business Operations and Campaign Operations teams.
- Partner with Campaign Operations on program builds, lead routing, and audience targeting initiatives.
- Develop and execute email nurtures and Outreach sequences to support pipeline generation and customer engagement.
- Manage A/B testing strategies and campaign optimization efforts.
- Track campaign performance metrics and share actionable insights with regional and global teams.
- Coordinate virtual and in-person marketing events as needed.
- Maintain operational marketing materials and sales enablement assets to ensure teams have updated resources.
- Partner with external vendors to support sponsorship activations and demand generation campaign deliverables.
About
Join Algomarketing: Empowering Marketers and Sales through InnovationAt Algomarketing, we revolutionize industry standards by propelling world-leading brands to new heights with rapid insights, accelerated executions, and seamless operations. Our team leverages cutting-edge technologies like machine learning, natural language processing, and robotic process automation to transform marketing and sales landscapes.We are a global marketing & sales operations and technology consultancy with a presence in 27 countries across 6 continents. Our diverse team of 100+ marketing and MarTech experts collaborates to deliver impactful, data-driven solutions.Join us to be part of an innovative, dynamic environment where your skills will help drive the future of marketing. Experience professional growth and make a global impact with Algomarketing.Learn more about our services through our customer success stories, where we've brought the concept of Algorithmic Marketing to life. Visit our website to read more.
Skills Required
- 5-7 years of experience in integrated marketing, demand generation, or campaign marketing within B2B technology or SaaS organizations
- Strong understanding of customer journey mapping and marketing tactics across the funnel
- Experience with audience segmentation and familiarity with intent-based marketing tools
- Excellent communication, stakeholder management, and cross-functional collaboration skills
- Strong organizational and project management abilities with attention to detail
- Ability to operate independently and proactively in fast-paced, ambiguous environments
- Experience supporting campaign reporting, optimization, and performance tracking
- Experience supporting regional or global B2B marketing programs
- Familiarity with marketing automation and CRM platforms
- Experience coordinating both virtual and in-person marketing events
- Strong analytical mindset with the ability to translate data into actionable insights
- Experience working closely with sales and campaign operations teams
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The Company
What We Do
Algomarketing is a global marketing operations and technology consultancy that helps enterprise B2B marketing teams scale their impact. By embedding AI-native practitioners into client teams, they identify high-leverage workflows, co-build AI-driven solutions, and upskill staff to ensure long-term self-sufficiency. Their approach combines deep marketing expertise with cutting-edge technologies like machine learning and automation to drive measurable growth and operational efficiency for world-leading brands.
