Integrated Marketing Intern Freemium brands

Who Are We?
We are a team that brought you Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner, dedicated to providing cybersecurity, privacy, and identity protection to over 500 million users in 150 countries. At Gen, we offer flexible working options, generous time off, and competitive benefits in a diverse and inclusive environment where every team member is valued and celebrated. If you are smart, fearless, and dedicated, join us to power Digital Freedom and help consumers take control of their digital lives. 

About the Role
 

The Marketing, Brand and Communications team (MBC) has an ambitious vision to build a compelling brand story and positive reputation for our Company and brands that positions us as the trusted ally for people to live safely in the digital world. We use strategic and creative storytelling to educate and empower consumers to take control of their digital lives while building brand preference and loyalty. 
 

The Global Consumer Integrated Marketing team as one department within MBC, focused on the Freemium Brands (Avast, AVG, Avira, CCleaner),  is responsible for driving preference for and growth of our portfolio of consumer freemium brands globally, through Strategic Storytelling brought to life in all consumer touchpoints that connects with the right consumer audience – from advertising and social media that we directly drive to supporting storytelling across Go To Market (GTM) channels. We partner closely with stakeholders across MBC, Product and the GTM channels, and work across regions with a global view end to end – ensuring consistency and at the same time reflecting regional nuances for strong local relevance and impact.
 

Reporting into the Global Integrated Marketing Lead for the Avast and CCleaner brands, you’ll support, shadow but also own and drive a project(s) within the team as they develop campaigns playbooks, incl messaging and creative as well as other assets like videos, for the freemium consumer brands. 

This full-time internship runs from 1st July to 30th September and is primarily on-site at our offices in Prague or Brno.
 

Objectives:
 

• Participate in building out campaign strategy across freemium brands i.e. holiday season.

• Own/Drive localization projects. 

• Shadow and partially own/drive projects related to video production (reviewing scripts, adapting, structuring the production scripts, VO scripts).

• Participate in development of specific global projects (depending on priorities at that time).

• You`ll also support the team to help drive brand consistency across regions, working closely with legal and the route to market teams by guiding them how to stay on brand and compliant with their local creative assets, whether targeted at partners, direct to consumers or existing customers.

• Join GTM or other larger calls for insights in cross functional teams located across many regions and time zones. For example, calls with the Direct To Consumer team as they plan channel strategy incl media etc.

• Present a project summary at the end of the internship to the marketing leadership team as well as in quarterly update calls.

Competencies:
 

• Almost done with college with a focus on marketing/advertising/International business etc.

• Curiosity and open-mindedness to think and work globally, with the consumer top of mind, to bring consistency with an understanding of regional nuances that can flex across regions through creative solutions.

• Good communication skills to collaborate across levels of the organization that operates across multiple time zones.

• Attention to detail.

• Team player who is confident to collaborate with cross-functional teams and agencies.

• Native or Fluency in English.  Additional language familiarity a plus.

• Analytical skills and problem-solving abilities are a plus.

You will get great exposure and insights across regions and markets – and understand the many nuances of working globally and how campaigns/creative/messaging are developed using audience insights and segmentation to ensure we understand where and how best to reach consumers.

Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.

We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency. 

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.