The Integrated Marketing Coordinator will support the development and execution of comprehensive marketing strategies that unify messaging across all channels. This role requires a collaborative team player with a keen eye for detail, strong organizational skills, and the ability to manage multiple projects simultaneously. The Integrated Marketing Coordinator will work closely with client services, project managers, market specialists and external partners to ensure consistency and alignment of marketing efforts. This position also contributes externally, via account management – supporting PR, marketing, events, and advertising programs via development, ongoing management of projects and initiatives, and the tracking, measuring, and reporting of results.
Responsibilities / Duties
This position is responsible for assisting with clients’ PR, marketing, events, and advertising programs via development, ongoing management of projects and initiatives, and the tracking, measuring, and reporting of results. Client services are also a critical component, as this position will have direct lines of communications to clients and other external partners, to maintain business relationships and to assist with business development for industries spanning hospitality to retail. Other responsibilities include the support of operational and administrative tasks, including but not limited to budgeting, billing, database entry, market research, and coordination of meetings and related written correspondence.
Requirements
- Ability to multi-task under compressed timelines and pressure
- Professional experience and/or formal education in communications, marketing, social media, influencer marketing, digital marketing, SEM or Google Analytics
- High proficiency in Microsoft Office Suite (Word, Excel and PowerPoint)
- Reliable transportation
- Excellent English writing, communications, and public speaking skills
- Understanding of and passion for the Asia-Pacific markets
Preferences
- Ability to multi-task under compressed timelines and pressure
- Ad agency / PR agency experience (or relevant coursework / internships) a plus
- Bilingual fluency (Japanese, Korean) a plus
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What We Do
PacRim Marketing Group founded in 1990, was strategically established in Hawaii to be a bridge to help brands connect and resonate with Asia/Pacific markets. PacRim Marketing Group works alongside organizations and companies by crafting individualized, modern, integrated marketing communication techniques and digital content strategies and solutions for brands wanting to increase share and spend of the Asian International Traveler market.
Now 30 years later, our team is a unique mix of more than 40 multicultural, multilingual, tech-savvy professionals with successful experience in outreach to markets for travel, hospitality, destination and tourism-aligned organizations including retail, fashion, residential development, and financial industries.
Our work and influence within the Asian International Traveler market—earned PacRim and our sister company PRTech, now celebrating its 17th anniversary, awards and honors of being named on prestigious lists including:
“Top 250 Companies” in Hawaii
“Best Places to Work”
“Fastest 50” growth companies for five straight years
Better Business Bureau (BBB) Torch Awards for “Advancing Marketplace Excellence”
Our partner/clients now benefit from our expanded team and resources. Vector Inc.,our parent company since 2017, is Japan’s top independent media communications firms and is ranked as one of the largest in Asia-Pacific. With this alliance PacRim and PRTech can now leverage our Vector team through offices in Seoul, Shanghai, Beijing, Taiwan, Hong Kong, Vietnam, Singapore, Indonesia, and Malaysia to meet client’s needs in the region.
We look forward to helping you increase your share and spend of the Asian International Traveler market throughout the Asia-Pacific region.
