Integrated Marketing Coordinator
About Selkirk Sport
Selkirk Sport is the market leader in the fast-growing industry of Pickleball. Our mission is to fuel Pickleball players obsession by creating Pickleball's premier products and ecosystem. Not only does this apply to delivering the foremost in creative excellence through high-performance equipment, Selkirk Sport strives to improve the pickleball community as a whole through a variety of grass-roots programs, professional athlete support, and supporting local non-profits & schools.
We house a variety of Pickleball brands such as Selkirk Labs (R&D concept paddles), SLK by Selkirk (for the next generation of players), PlayPickleball.com (resources & tools for players), and Selkirk TV (Pickleball matches, lessons, and shows). We establish and promote the genuine integrity of the family-oriented, close-knit community that is at the heart of pickleball. As we promote the sport, we redefine how the world views pickleball and inspire every generation to participate.
Why Join The Team
Pickleball is the fastest growing sport in the US and we need people to help support us through the growth. We are a fast-paced, agile company with a collaborative management style. We need people who can take charge, problem solve, be focused, and complete tasks while being a stickler for the details. We also want a fun personality that enjoys getting results.
Position Overview: Selkirk Sport is seeking a highly motivated Integrated Marketing Coordinator to join our marketing team. This individual will play a key role in supporting the execution of marketing campaigns, working closely with the Sr. Integrated Marketing Manager and collaborating with marketing team members.
Reports To: Sr. Integrated Marketing Manager
Responsibilities:
Marketing Campaigns:
- Collaborate closely with the Integrated Marketing Manager to develop comprehensive campaign briefs and creative requests.
- Develop and execute comprehensive go-to-market strategies for new product launches, seasonal promotions, and key marketing initiatives.
- Develop and execute comprehensive go-to-market strategies for new product launches, seasonal promotions, and key marketing initiatives.
- Collaborate with the Integrated Marketing Manager to ensure campaigns are aligned with overall marketing objectives and brand messaging.
- Liaise with the Product team to understand product features, benefits, and unique selling points, integrating them into marketing campaigns effectively.
- Collaborate with the Integrated Marketing Manager to ensure campaigns are aligned with overall marketing objectives and brand messaging.
- Liaise with the Product team to understand product features, benefits, and unique selling points, integrating them into marketing campaigns effectively.
- Assist in crafting compelling copy for product related-campaigns.
- Support the Integrated Marketing Manager in generating product-related content and material.
- Create and manage campaign management boards to streamline execution.
- Identify ways to enhance the efficiency of our campaign management process using tools like Monday.com.
- Coordinate with the marketing team to ensure execution of the marketing campaign’s strategy and timing.
- Work alongside the Integrated Marketing Manager to maintain and update the Marketing Calendar, ensuring accuracy and alignment with strategic priorities.
- Work with the Integrated Marketing Manager to review campaign metrics and recommendations for future campaigns.
- Stay informed about industry trends, competitor activities, and emerging marketing technologies so that we can continue to identify potential areas for growth.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
- Proven 1 to 3 years experience in marketing or project management, with a focus on go-to-market campaigns.
- Project management skills, with the ability to manage multiple campaigns simultaneously.
- Excellent communication and interpersonal skills to effectively collaborate with team members.
- Analytical mindset with proficiency in utilizing data analytics tools to measure and optimize campaign performance.
- Familiarity with Pickleball directly or sports equipment and/or lifestyle industry.
Location: Remote
Salary: $55,000 to $70,000
Our hiring process
- Conduct an initial phone interview
- Complete an assessment test
- Conduct interview(s) | 1-2+ as necessary
- Call references
- Send offer letter
- Hire & onboard with training
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