Integrated Marketing Communications

A bit about Health & Happiness

At Health & Happiness (H&H), our vision is focused on premium nutrition and lifetime wellness; to inspire and achieve this vision we bring together seven international brands as we strive to make people around the world healthier and happier. We have established market positions in more than 15 countries in Asia-Pacific, Europe, North America and Oceania with more than 3,400 employees working across the globe. We are excited about our future as we expand these premium, proven and aspirational brands to new markets, greeting consumers in all life stages.

Zesty Paws® specializes in providing premium products that are formulated with one important goal in mind – to keep our loving pets as strong as the bond they share with us. With a company culture rooted in passion, quality, transparency, and innovation, we are committed to making wellness more achievable and enjoyable for the four-legged member of your family. 

Solid Gold was founded in 1974 on the belief that food can support the system at its core for lifelong health. That’s why we are so passionate about supporting the system, not masking problems. Solid Gold takes a holistic approach to gut health because we know that healthy digestion positively impacts both the immune system and overall wellness of pets. We proudly represent our products in specialty pet stores across the US and Canada

What this means for you

The variety of work creates unlimited opportunities to excel across a breadth of disciplines; you will be presented with a wealth of new pathways and opportunities to explore throughout your career. Working with us will be more than just a job; we guarantee a life-changing experience as you step into an environment that moves quickly and presents new challenges daily.

Our success as an organization is directly attributed to the health and happiness of our team. As a new team member, you will be empowered to positively contribute to our high-impact culture and be supported in bringing your whole self to work.

Your role within the team

We’re seeking a highly creative and experienced Integrated Marketing Communications Manager to lead the development and execution of comprehensive marketing strategies that drive consumer engagement and brand growth. The IMC Manager is responsible for coordinating and unifying all marketing communication activities across various channels to ensure a consistent brand message. This role is crucial in aligning traditional and digital marketing efforts, public relations, advertising and sales promotions to create a seamless experience for our consumers.

In this role, you will be responsible for creating and managing integrated marketing campaigns and go to market plans across multiple channels; developing a digital content strategy across the funnel; Overseeing the development of high converting Product Detail Pages (PDPs) and asset creation for Pure Players and Retail.com.  You will oversee social media, Influencer Marketing and PR for Solid Gold and Zesty Paws brands, ensuring a consistent and compelling brand message that resonates with our target audience.

Duties and responsibilities 

Strategy Development:

• Develop and implement consumer-focused marketing strategies that align with overall business objectives and drive brand awareness, engagement, and loyalty.
• Lead the creation of integrated marketing plans that encompass digital, social, traditional media, and experiential marketing efforts.
• Lead the development of Zesty Paws and Solid Gold communication and content strategy and oversee the distribution of content across the funnel in collaboration with stakeholders.

Brand Messaging and Creative Direction:

• Ensure consistency in brand messaging across all marketing channels, including digital, print, social media, performance marketing and omni-digital.
• Lead the digital content team to develop compelling stories and highly engaging video and digital assets such as A+ pages, API’s, UGC, Ads and marketing materials that resonate with the target audience.

Brand Campaign Management:

• Oversee the end-to-end management of marketing campaigns, including planning, execution, optimization, and reporting. Track and analyze the performance of marketing campaigns, providing actionable insights and recommendations
• Collaborate with cross-functional teams to ensure the seamless execution of campaigns across various channels.
• Utilize data-driven insights to optimize campaign performance, A/B testing and drive continuous improvement.

Digital, Social Media and Influencer Marketing:

• Lead social media strategy in collaboration with the agencies and partner with the Omni-Digital team- DTC on the cadence of email marketing campaigns to support community growth.
• Define and monitor social media metrics and KPI’s and adjust tactics as needed to achieve goals.
• Monitor and analyze the effectiveness of digital campaigns, making data-driven decisions to enhance performance.

Public Relations and Communications:

• Oversee the development and execution of public relations and brand partnerships strategies to enhance brand visibility and reputation.
• Manage communications efforts, including press releases, media relations, and crisis management.

Consumer Insights and Market Research:

• Conduct consumer and shopper market research and analyze consumer trends to identify new opportunities for growth.
• Utilize consumer insights to develop targeted marketing campaigns that effectively reach and engage key customer segments.

Budget Management:

• Manage marketing budgets for both brands, ensuring the efficient allocation of resources to maximize ROI.

Collaboration and Leadership:

• Partner with internal teams, including Brand, product development, sales, content design and customer service, to ensure alignment on marketing initiatives and product launches.
• Build and maintain strong relationships with external partners, including agencies, media outlets, and vendors.

Desired Skills and Experience

• Bachelor’s degree in marketing, Communications, Business, or a related field.
• 5+ years of experience in consumer marketing, integrated communications, or related roles.
• Proven track record of successfully managing and executing integrated marketing campaigns across multiple channels.
• Experience in digital marketing, social media, content marketing, and SEO/SEM.
• Strong strategic thinking and analytical skills, with the ability to translate consumer insights into actionable marketing strategies.
• Excellent project management skills, with the ability to manage multiple projects simultaneously in a fast-paced environment.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Creative mindset with a strong attention to detail, consumer advocate and storyteller.

• Experienced in marketing analytics tools and software (e.g., Google Analytics, CRM systems, social media management platforms).
• Deep understanding of the various social media platforms and paid ad channels, with a clear sense of what content works where.
• Ability to quickly pivot and adapt to new trends, technologies, and platform changes, ensuring content remains cutting-edge.
• In-depth knowledge of TikTok’s features, trends, and best practices.

This position will be hybrid in Orlando, FL or remote with up to 15% travel.

At H&H Group, we believe an equitable and inclusive work environment and a diverse, empowered team are key to achieving our mission. We’re not looking for candidates who are “culture fits.” We’re looking for candidates who can expand our culture and challenge business as usual. We strive to foster an environment where all staff can bring their whole selves to work, by their own definition, and we strive to provide all candidates with an equitable and accessible recruitment process.

We provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity or expression, veteran status, or genetics. 

In addition to federal law requirements, we comply with applicable state and local laws governing non discrimination in employment in every location in which the company has facilities. 

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

If we can offer accommodations for you in the recruitment process, or if you have feedback on how to make our recruiting more equitable or accessible, please let us know!