Integrated Marketer (Contract)

WELCOME TO HARTBEAT. WE ARE COMEDY. WE ARE CULTURE.

HARTBEAT is the global, multi-platform media company founded by Kevin Hart with a mission to keep the world laughing together. Operating at the intersection of comedy and culture, we are dedicated to creating, producing distributing, and marketing compelling content and experiences that make your heart beat a little faster.

Led by an award-winning team, Hartbeat is a trusted creative partner for the world’s top entertainment companies, platforms, and brands. We drive cultural impact and generate sales, subscriptions, buzz, and conversation with some of the most coveted audiences.

We are committed to nurturing the next generation of diverse comedians while collaborating with established comedy legends. Our ecosystem supports talent, content and brands across various formats, platforms, and opportunities in TV, film, digital, audio, and experiential.

Our flagship consumer brand, LOL! Network, engages audiences through its owned-and-operated social media channels, audio content, and partnerships with OTT platforms.

Note: This role is a ~ 3 month contract opportunity. Our team is on-site 4 days a week, and our office is located in West Hollywood, CA. Please only apply if you are comfortable with these terms.

THE ROLE
We are seeking a performance-driven and innovative Performance Marketing Manager to lead audience acquisition and digital campaign optimization efforts across Hartbeat’s content portfolio, with a strong focus on FAST channels and digital distribution. This role will be critical in driving measurable growth for Hartbeat’s digital platforms through paid media, audience segmentation, performance testing, and channel optimization.

You will report into the EVP, Head of Marketing & Brand Strategy, and collaborate closely with our Digital Platforms team to execute best-in-class digital marketing strategies that amplify content reach, engagement, and conversion.

RESPONSIBILITIES

Performance & Digital Marketing

• Lead the strategy and execution of performance marketing campaigns across FAST channels, YouTube, social, and emerging digital platforms.

• Optimize campaign performance to meet KPIs including viewership, engagement, subscriber growth, and content tune-in across Hartbeat’s digital distribution network.

• Partner with content distribution and platform teams (e.g., Pluto, Tubi, Roku) to align marketing plans with platform-specific goals and placement opportunities.

• Develop and execute performance-focused campaigns to support Hartbeat originals (TV, audio, film) and live events, working across paid social, programmatic, SEM, and influencer media.

• Create and manage dashboards to track campaign effectiveness, audience growth, and platform ROI; deliver insights and recommendations to senior leadership.

• Test creative assets, audience segments, and channel mix to improve conversion rates and campaign efficiency.

Cross-Functional & Partner Collaboration

• Collaborate with internal creative, digital platforms, and marketing teams to ensure campaigns are aligned with content messaging and audience strategy.

• Develop media briefs and marketing plans with internal stakeholders and external agencies that reflect a performance-driven approach.

• Identify and evaluate trends in digital consumption and performance marketing to recommend new channels, technologies, or tactics.

• Oversee digital attribution and measurement frameworks to ensure accurate ROI tracking and optimization.

Brand & Growth Strategy

• Help define digital growth goals across Hartbeat’s content verticals and shape strategies to acquire, retain, and re-engage audiences.

• Contribute to the evolution of Hartbeat’s digital brand presence by bringing a performance lens to content marketing and distribution initiatives.

EXPERIENCE & SKILLS

• 6–10 years of experience in performance marketing or digital content marketing, ideally within entertainment, streaming, or media brands.

• Deep understanding of FAST channels, AVOD/SVOD platforms, and digital content ecosystems.

• Demonstrated success launching and scaling paid media campaigns with measurable results (acquisition, tune-in, engagement).

• Highly analytical with strong reporting skills and a test-and-learn mindset.

• Experience working in cross-functional environments with content, brand, and creative teams.

• Strategic thinker who can balance big-picture planning with tactical execution.

• Passion for culture, digital entertainment, and comedy is a plus.

WORK HARD, LAUGH HARDER

Look, it’s called work for a reason. We show up for our teammates, our partners, and our audience. We’re a high-energy culture, where EVERYONE IS A HEADLINER, expected to give their best performance. But that doesn’t mean it can’t be fun, meaningful, and inspiring. Because if you’re not having fun at work, you’re missing a good time!

So, if you hate fun, never like to laugh, and hardly ever smile, we have the job for you – somewhere else. But if you believe in a culture of creativity, entrepreneurialism, inclusion, hustle, and heart – while prioritizing fun and funny – you belong here.

Must be 18 years or older and willing to submit to a reference check and must have unrestricted work authorization to work in the United States.

BENEFITS

We got you! Hartbeat provides eligible employees competitive benefits, including: Medical, dental and vision insurance, life and disability insurance, paid vacation and holiday pay and generous family leave policies. We also offer 401(k) retirement savings plan, flexible spending account and an unlimited supply of laughs on company time (aftershock giggles may spill into personal time) and more!

COMPENSATION

Actual compensation within the pay range will be decided based on factors including, but not limited to, skills, competencies, prior relevant experience, and work location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses and incentives.

Hartbeat also offers a comprehensive benefits package for full-time employees, that include healthcare benefits, a 401(k) plan including an employer match, family planning, paid time off, paid parental leave, several paid holidays, and more.

NOTICES

We take this seriously. Hartbeat provides equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. As an equal opportunity employer, Hartbeat will provide reasonable accommodations as required by applicable federal, state, and/or local laws.