Integrated Insights Lead

Description
Hybrid: This role is categorized as hybrid. This means the successful candidate is expected to report to GM - Cadillac Tower three times per week, at minimum.
The Role
The Brand Integrated Insights Lead is a strategic driver within the Marketing Strategy Intelligence team, ensuring data-informed decision-making across marketing strategy, product, creative and performance intelligence. This role is responsible for defining marketing performance objectives in creative and brand equity, contextualizing cross-channel outcomes. This role requires the crafting of compelling, consumer-centric, data-driven narratives that optimize marketing efforts and assessing their impact on brand equity.
The ideal candidate possesses a strong analytical background, expertise in performance marketing measurement and brand strategy, and the ability to distill complex data into clear, strategic recommendations for brand leadership.
This role will support the brand performance and strategy teams on Chevrolet.
What You'll Do
Marketing Performance & Brand Strategic Insights

• Implement performance measurement frameworks for marketing campaigns, particularly for creative performance, cross channel outcomes and in market metrics.
• Conduct post-campaign analysis to uncover insights and guide future optimization strategies.
• Partner with internal teams and agencies to define objective-led KPIs and key business questions to drive data-driven marketing decisions or collate multiple sources of information to answer business contextual or marketing related questions.
• Utilize and leverage new performance metrics of Core Segment Salience, Brand Power and Creative Accelerator measurement for strategic decision-making and brand guidance.
• Mine Demand Spaces, NVCS and other sources to provide guidance for brand product marketing and brand strategy teams.

Cross-Channel Analytics & Strategic Recommendations

• Direct the analysis of cross-channel performance data, identifying trends and opportunities for brand growth.
• Provide business teams with data-backed performance targets, leveraging forecasting models to guide strategic decision-making.
• Implement standardized marketing success metrics to ensure consistency with other divisional brands.

Agency Collaboration & Data Integrity

• Collaborate with agency partners and internal teams to maintain data accuracy and ensure high-quality reporting.
• Establish a learning agenda focused on key business questions, mid-campaign optimizations, and final comprehensive campaign readouts for brand teams.

Senior Level Reporting & Storytelling

• Develop compelling presentations for senior leadership, translating complex data into strategic recommendations.
• Integrate cross-brand insights and common themes to present a holistic view of marketing effectiveness.
• Institutionalize marketing analytics best practices, ensuring continuous optimization and performance improvement.

Ad-Hoc & Opportunity Analysis

• Prioritize and manage ad-hoc analyses to address critical marketing questions and uncover untapped opportunities.
• Identify, frame, and quantify marketing and advertising opportunities through data-driven insights.
• Collaborate with the Experimentation Center of Excellence to propose testing strategies and optimize marketing ROI.

Additional Description
Your Skills & Abilities (Required Qualifications)

• Bachelor's degree required; preferred fields include Marketing, Business, or a related discipline.
• Minimum of 5 years of experience in marketing analytics, consumer insights, or a related function within a marketing organization.
• Demonstrated expertise in measuring and optimizing multi-channel marketing campaigns.
• Proven ability to deliver strategic insights and present findings to senior leadership to inform business decisions.
• Experience managing cross-brand initiatives and synthesizing data into cohesive, actionable narratives.
• Skilled in collaborating across multiple agencies and internal stakeholders to ensure timely and effective delivery of insights.
• Strong track record of identifying marketing opportunities and aligning KPIs with brand strategies and campaign goals.
• Advanced analytical and problem-solving skills, with a demonstrated ability to lead data-driven marketing strategies.
• Deep understanding of marketing performance metrics, strategic insight development, and optimization methodologies.
• Familiarity with both digital and traditional marketing channels, CRM platforms, and creative performance measurement tools.
• Proficient in Excel for data analysis and PowerPoint for developing executive-level presentations.

What Will Give You a Competitive Edge (Preferred Qualifications)

• Experience in the automotive industry, with an understanding of its unique market dynamics and customer behaviors.
• Strong business acumen with a proven ability to translate complex insights into clear, actionable strategies.
• Cross-functional experience spanning data analytics, market research, strategic planning, and creative development.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)
This job may be eligible for relocation benefits.
#LI-MH1
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations (U.S. and Canada)
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.