We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services.
As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, Creative, and Web Development. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.
At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.
Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.
***Proficiency in spoken and written English at an advanced level is required for this role.
A day in the life:
- The role of an Integrated Content Marketing Strategist involves crafting and executing cohesive integrated content strategies that align with the client's key performance indicators (KPIs). This strategist spearheads the content strategy process from strategic ideation to production for a variety of content frameworks, including engagement-based blog articles, web copy, sales landing pages, lead magnets, sales enablement, and more. The strategist delivers superior quality content as well as assesses the effectiveness of the completed work in measuring and reporting on performance to the client’s goals. They are a problem solver who can evaluate shifts in the Integrated Content landscape and adapt their strategies accordingly. The Integrated Content Marketing Strategist also seeks opportunities to integrate their efforts across other channels for a unified cross-channel strategy
Responsibilities:
- Ensure timely delivery of all Integrated Content workflows, maintaining 100% adherence to Power Digital's processes weekly (Asana, Slack, Hourstack, 15Five, etc.)
- Proactively share strategic insights and relevant updates with both internal and client teams
- Keep abreast of industry trends and best practices in Integrated Content, and educate clients on recommended actions and future steps
- Strategically plan and communicate effective Integrated Content strategies tailored to meet client goals, and report on their impact during monthly and quarterly reporting
- Independently manage client accounts with minimal need for senior support, ensuring comprehensive coverage
- Execute at least 90% of Integrated Content deliverables with high accuracy (little to no errors)
- Proactively seek and apply strategic improvements to enhance client outcomes within Integrated Content
- Work collaboratively with internal and client teams to create Integrated Content strategy roadmaps that align with client goals and objectives
- Employ AI technologies to enhance and optimize business processes
- Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
Role Requirements:
- Minimum of 1-3 years of experience in an Integrated Content Marketing based role with client facing experience
- Familiarity and proficiency in data analysis and data visualization utilizing tools such as (but not limited to): SEMRush, ChatGPT, GA4, Figma or Unbounce
- Foundational understanding of Integrated Content strategy for engagement based content, lead magnets, sales enablement material, premium content, brand website copy, sales or conversion-focused landing pages, with a focus on aligning with business goals and priorities
- Exceptional time management, prioritization, and organizational skills for strategy planning, task delegation, and reviewing deliverables
- A proactive approach to problem-solving in both client-facing and internal situations, showcasing a collaborative and strategic mindset
- Strong presentation skills for effectively communicating insights and recommendations, with the ability to adapt Integrated Content storytelling for various audiences
Key Performance Indicators (KPIs):
- Hit RPE success metric ($26k)
- Below 10% Client Churn Rate
- Range of the number of accounts (12-15)
Most Important Things (MITs):
- Literacy of the full marketing funnel and the role of Integrated Content plays within it
- Facilitation of Integrated Content production and strategic planning to foster and sustain impactful relationships with clients
- Capability to adjust strategies and revise goals as necessary to scale client business growth
- Consistent maintenance of professional communication and presentation skills, both internally and externally, accompanied by robust problem-solving capabilities
Benefits & Perks:
- Base salary + commission opportunities
- Medical Bonus
- 15 paid vacation days (PTO) per year
- Fully flex work environment: full-remote, in-office, or hybrid
- Employee Assistance Program (EAP)
- 17 observed Colombian national holidays + 2 mental health recharge days per year
- Legal benefits like Prima, Cesantias
- Paid Social Security
- Unlimited opportunities for growth & leadership within a rapidly growing firm
- Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
- Quarterly awards including prize money and recognition for outstanding performance
- Opportunities to be involved in company DEI initiative
Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.
Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at [email protected] before taking any further action in relation to the correspondence.
What We Do
Power Digital is a data-driven, ROI-focused marketing agency. Our team consists of highly specialized marketing professionals who are proven at the large agency level and are experts in their fields. Our mission is to move away from the standardized "one size fits all" marketing approach and deliver customized solutions with measurable results.
Just like your business is unique, our digital strategy for you will be too. Our team understands that every business company has different analytics goals in mind and that different routes must be taken to accomplish them. We provide online marketing services & campaigns tailored to your business objectives and specific audience.
Transparency and collaboration are very important to us. We want to be more than just an agency. We want to become an extension of our clients’ marketing teams, delivering online marketing solutions both parties can be proud of. And how can we be an extension if we aren’t connecting and reviewing projects every week? Email updates are nice, but nothing beats hearing the inflection in a client’s voice when we share the good news. It is for this reason that we connect with our clients every single week. You can rest assured knowing that your brand is always on our mind when we’re providing online digital marketing services.
We understand that digital marketing has never been more competitive, which is why we stick to what we have always focused on: driving ROI. How do we do this? We help you connect with the right customers through our internet marketing services. Whether through social media or search engine optimization, we work to increase your brand's online presence in a meaningful way.
One of the reasons we're so confident in our ability to deliver amazing results is that we have experts in each key digital channel. From SEO and PPC to social media and PR, we work together to ensure our clients see the best results of each campaign. For us, efficiency and results are the names of the game.
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