In 2025, USA Today recognized Primerica as a Top Workplace USA for the fifth year in a row, and Newsweek named Primerica one of America’s Greatest Workplaces for Diversity for the second consecutive year. In 2024, the Atlanta Journal-Constitution named Primerica as a Top Workplace for the eleventh consecutive year, and Forbes recognized Primerica as one of America’s Best Employers for Women for the fifth year in a row. In addition, for the tenth time Primerica has been voted a Best Employer by Gwinnett Magazine. Primerica is a great place to work! Join our team to experience what it’s like to work at “one of the best places to work in the metro Atlanta”.
About this PositionThe Instructional Designer is responsible for designing and developing training content and materials to be used by the Primerica Sales Force. These training programs focus on appropriate marketing and sales activities that enable the Primerica Sales Force to sell the Primerica Opportunity and life insurance more effectively. You will work closely with product, content strategy, marketing, and legal teams. You will distribute digital/print training materials for internal use, consistently monitoring the efficacy of training and updating as required/needed.Salary range between $76K - $85K Annual
Hybrid role with 3 days in the office
Location: Duluth, GAResponsibilities & Qualifications
Required qualifications
- Conduct research and collaborate with subject experts on the product teams and others as applicable (legal, marketing, etc.). Define and document learning objectives for training.
Create material, courses, curriculum, job aids, guides, etc. for learning. Develop engaging scripts for training videos and learning materials. Create visual, audio and interactive learning tools to match learner's needs. - Design to optimize learning as users navigate the Primerica Opportunity, life insurance sales and other areas of the business. Work with delivery teams to coordinate, plan and manage delivery of learning material.
- Monitor efficacy of material and redesign/update as needed. Coach internal team and Sales Force talent in their roles for video taping.
- Develop methods to provide feedback on training materials and methods to improve going forward. Track and share out success of materials by users.
- With department management design the focus, theme, agenda and activities for Primerica Field Training & Development events. Develop the supporting material for these events and assist in production of this material.
- Participate in the event.
- Teaching, writing, training or web designing experience required.
- Excellent oral and written communication skills.
- Must have the ability to convey soft skills, product and sales content to learners of all experience levels.
- Experience in instructional design is required.
Preferred qualifications
- Bachelor's degree or equivalent experience
- 2 - 3 years experience in instructional design, educational design, communications, education or related field
- A solid understanding of instructional theory such as ADDIE and learning management systems is beneficial to the position.
- Strong Microsoft Word, PowerPoint and Excel skills.
- Ability to edit audio and video.
- Life insurance experience is beneficial.
- Creative approaches to learning methods and best practices. Enthusiasm for learning.
- Comfortable producing in fast-paced, deadline-driven environments.
- Ability to manage and work on multiple projects at a time, strong communicator, excellent interpersonal skills, extraordinary attention to detail, ability to work in a team-oriented, collaborative environment with a helpful attitude and strong desire to learn.
- Ability to work with all levels of management and personnel.
- Must be able to self-initiate activates and coordinate tasks efficiently.
Hybrid role with 3 days in the office
Location: Duluth, GA
FLSA status:
This position is exempt (not eligible for overtime pay):
Day one health, dental, and vision insurance
401(k) Plan with competitive employer match
Vacation, sick, holiday and volunteer time off
Life and disability insurance
Flexible Spending Account & Health Savings Account
Professional development
Tuition reimbursement
Company-sponsored social and philanthropy events
It has been and will continue to be the policy of Primerica, Inc., and its subsidiaries to be an Equal Opportunity Employer. We provide equal opportunity to all qualified individuals regardless of race, sex, color, religious creed, religion, national origin, citizenship status, age, disability, pregnancy, ancestry, military service or veteran status, genetic or carrier status, marital status, sexual orientation, or any classification protected by applicable federal, state or local laws.
At Primerica, we believe that diversity and inclusion are critical to our future and our mission – creating a foundation for a creative workplace that leads to innovation, growth, and profitability. Through a variety of programs and initiatives, we invest in each employee, seeking to ensure that our people are not only respected as individuals, but also truly valued for their unique perspectives.
Skills Required
- Experience in instructional design is required
- Teaching, writing, training or web designing experience required
- Bachelor's degree or equivalent experience
- 2 - 3 years experience in instructional design or related field
Primerica Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Primerica and has not been reviewed or approved by Primerica.
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Strong & Reliable Incentives — Pay can scale significantly for individuals who consistently produce, creating meaningful upside versus a fixed-salary model. The commission-based structure is framed as an entrepreneurial opportunity that some people value for flexibility and self-directed earnings potential.
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Healthcare Strength — Medical, dental, and vision coverage are presented as part of the corporate employee package, alongside life and disability insurance. This reads as a conventional, well-rounded baseline for eligible W-2 staff.
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Retirement Support — Retirement plans with an employer match are described for corporate employees. This adds longer-term value beyond cash compensation for roles that qualify.
Primerica Insights
What We Do
Primerica is a leading financial services company in North America, with more than 2,000 corporate employees who support more than 129,000 licensed independent representatives providing financial education and offering financial products and services to their clients. Primerica has been operating for more than 40 years and is publicly traded on the New York Stock Exchange (NYSE) under the symbol "PRI." Primerica’s focus is on serving the needs of middle-income consumers by providing products such as term life insurance, mutual funds, annuities, and more. In addition to the products and services we offer, Primerica also offers entrepreneurial-minded individuals the opportunity to build their own financial services business. More information about Primerica's Business Opportunity can be found on www.primericabusinessopportunity.com. Headquartered in Duluth, Georgia, Primerica operates throughout the U.S., Canada, and the territories of Puerto Rico and Guam. We believe financial security should be possible for everyone, so we strive to meet families where they are today and help them be better prepared for their future.
