Are you passionate about using data to shape powerful stories that drive client impact? Do you excel in weaving insights into compelling narratives and have experience in campaign measurement? Raptive is seeking a data-driven individual to join our team as an Insights & Measurement Specialist. In this role, you’ll play a pivotal role in connecting Raptive’s audience, content, and campaign success with clients’ goals, guiding them from initial engagement to post-campaign results.
As Insights & Measurement Specialist, you will work at both ends of the client journey, supporting Raptive’s pre-sales and post-sales initiatives through strategic data insights. Partnering closely with our Pre-Sales Insights Lead, you’ll help prospective clients see the value of aligning with Raptive’s diverse audiences and content strengths. Once campaigns are underway, you will manage comprehensive measurement studies that assess campaign performance, turning the results into clear, data-driven stories that reinforce Raptive’s value. This role is crucial in showing both why clients should work with us and how our solutions drive results.
What you’ll be doing:
- Audience & Content Insights for Client Engagements: Collaborate with our Pre-Sales Insights Lead to equip sales directors and marketing teams with insights that align Raptive’s audience reach and content strengths to prospective client needs. Use audience data from sources like Comscore and internal content analytics to reveal trends across Raptive’s 38 content verticals, helping clients understand why Raptive is the right fit.
- Comprehensive Campaign Measurement & Research Execution: Lead post-sales measurement studies that quantify campaign impact using methods such as brand lift, sales lift, and foot traffic. You will coordinate with third-party vendors to ensure robust methodologies and actionable insights, creating a narrative of campaign success that builds client confidence and highlights Raptive’s effectiveness.
- Insightful Storytelling & Client Presentations: Distill complex data into compelling stories, creating case studies, insights decks, and presentations that showcase both pre-campaign alignment and post-campaign success. Your ability to translate data into clear, engaging narratives will help solidify Raptive’s value proposition in client conversations.
- Data-Driven Support for Sales & Marketing Teams: Empower our sales and marketing teams with insights that differentiate Raptive in pitches, proposals, and client-facing discussions. With a deep understanding of audience behavior and campaign outcomes, you’ll play a critical role in guiding how Raptive’s solutions are presented to clients.
The skills and experience you bring to the job:
- 3+ years of experience in digital advertising, with a focus on campaign measurement, audience insights, or related fields.
- Strong knowledge of campaign measurement methodologies and experience working with third-party measurement vendors (e.g., brand lift, sales lift, foot traffic).
- Expertise in analyzing audience data and content engagement trends, ideally with tools like Comscore or similar platforms.
- A balance of analytical and storytelling skills: you’re comfortable delving into data, extracting valuable insights, and turning them into impactful narratives for both internal teams and clients.
- Excellent presentation skills, able to communicate complex data insights to a wide range of audiences and build compelling cases for Raptive’s advertising solutions.
- Experience collaborating with sales and marketing teams, with a strong understanding of the role of insights in client acquisition and retention.
About Raptive
Raptive is a new kind of media company built for creators and home to one of the largest and most diverse audiences on the internet. Raptive combines its position as the world’s largest ad management platform with a comprehensive suite of monetization, audience and business solutions that enable creators to turn their passions and talents into thriving independent companies and enduring brands. We stand for the future of a diverse, open internet powered by the creativity and entrepreneurship of the independent creators and publishers it serves. To date, Raptive has paid over $2.5 billion to thousands of independent creators. Join us in creating a more equitable and inclusive future for media. Raptive was recognized as a Fortune 100 Best Places To Work for 2023-2024.
The base salary range for this position is $70,000-$105,000. The range provided is Raptive’s reasonable estimate of the annualized base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, geographic location, knowledge, skills and abilities. This role is eligible for additional incentive compensation that isn’t included in the posted range.
For more information, visit www.Raptive.com or follow us on LinkedIn or Instagram.
Raptive is committed to diversity, equity, and inclusion. We believe we are most impactful when people with a wide range of backgrounds, experiences, and identities come together with a common purpose. We encourage candidates from all backgrounds to apply. Raptive is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please reach out to a member of our recruiting team.
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CafeMedia and AdThrive are now Raptive, a new kind of company transforming creators into global brands and lasting businesses
