Insights Manager

Posted 5 Days Ago
Hiring Remotely in USA
Remote
115K-130K Annually
7+ Years Experience
AdTech • Digital Media • Marketing Tech
The Role
As an Insights Manager, you will analyze data sets to find marketing trends, provide actionable insights, and collaborate with cross-functional teams to enhance data-driven marketing initiatives. Your role will involve statistical analysis, predictive modeling, and strategy recommendations for optimizing marketing campaigns, as well as presenting findings to stakeholders.
Summary Generated by Built In

About PebblePost

PebblePost is the leader in next-generation addressable marketing, enabling brands to engage decision-ready consumers across the online and offline channels, in the moments that matter via Programmatic Direct Mail.

Fueled by billions of shared first-party identity, intent, and transaction signals, PebblePost enables brands to quickly and easily engage addressable consumers with active purchase intent and measure performance across all points of sale with address-level accuracy. With powerful PebblePost modeling, analytics, and full-funnel solutions, brands can build a sustainable marketing engine, fostering profitable growth.

About the role

As an Insights Manager, you will be responsible for extracting insights from complex data sets, strategizing with brands on optimization approaches, and delivering your findings to stakeholders. Partnering with cross-functional teams to drive data-driven marketing initiatives is critical to our success. 

You will report to the Sr. Director of Analytics and Insights.

You will:

  • Analyze data sets to identify trends, patterns, and insights relevant to marketing performance
  • Interpret data and present actionable insights to internal and external stakeholders
  • Use statistical methods and run predictive modeling analysis to forecast marketing trends and outcomes
  • Lead brands through insight and strategy sessions
  • Recommend strategies for optimizing campaigns based on data analysis, A/B testing, and market research
  • Provide customized testing plans to brands based on their specific and unique market challenges
  • Collaborate with account management teams and clients to implement data-driven decisions and improve campaign performance
  • Travel approximately 20 days per year

You have:

  • 7+ years of experience in marketing analytics, data analysis, or a similar role in a digital marketing environment
  • Strong understanding of performance marketing and measurement concepts, digital marketing channels and customer behavioral analytics
  • Translated data into actionable insights for clients and internal partners
  • Presented insights to both technical and non-technical stakeholders
  • Interacted with client interactions both in-person and virtually;, specifically senior level executives, and the technical knowledge to also work with business intelligence and data science experts
  • Experience with data visualization tools such as Domo, Tableau, or Power BI
  • Experience with statistical analysis tools such as R, Python, or SQL 

Our Benefits

  • Remote-friendly team
  • Unlimited PTO policy
  • Comprehensive medical, dental and vision plans
  • Cell phone reimbursement program
  • Flexible spending (FSA), health savings (HSA), and pre-tax commuter accounts
  • Employee-based 401(k) program
  • Additional voluntary benefit programs available such as life, critical illness, disability, employee assistance and additional buy-up options

The salary range is a reasonable estimate based on aggregate data for all US locations. Any offered salary is determined by a wide range of factors including but not limited to; candidate location, cost of labor, market data/ranges, internal equity, internal salary ranges, applicant’s skills, prior relevant experience, certain degrees and certifications (e.g. JD/technology, for example).

Salary range: Low: $115,000 - High: $130,000

PebblePost is an equal opportunity employer. All employment decisions are made without regard to race, color, age, gender, gender identity or expression, sexual orientation, marital status, pregnancy, religion, citizenship, national origin/ancestry, physical/mental disabilities, military status or any other basis prohibited by law.


Top Skills

Python
R
SQL
The Company
HQ: New York, New York
90 Employees
On-site Workplace
Year Founded: 2014

What We Do

PebblePost is the world’s leading Digital To Direct Mail marketing platform, helping hundreds of brands to reach consumers at home with timely, relevant mail that activates buying decisions and drives conversions everywhere.

We are the inventors of Programmatic Direct Mail®. Our platform captures online interest and intent data, leveraging advanced targeting, algorithmic optimization, attribution and quantitative analysis to send relevant direct mail within 12-24 hours of a user expressing interest in a product or service. With 100% coverage of all US households and up to 70% match rates thanks to the proprietary data asset fueling our platform, the PebblePost Graph, this truly differentiated channel has become one of the most powerful ways for marketers to acquire and retain high-value customers at scale.

Hundreds of brands in retail, travel, financial services, non-profit, education, wellness and more are seeing unmatched results and speaking on the record about how PebblePost is helping them to break through the noise of over-saturated digital channels, and provide a more flexible and modern alternative to traditional direct mail

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