Insights Manager & Moderator

Posted 5 Days Ago
Be an Early Applicant
2 Locations
Hybrid
Mid level
Marketing Tech
The Role
The Insights Manager will oversee qualitative consumer research projects, moderate discussions, create strategic reports, and engage in marketing initiatives.
Summary Generated by Built In

Is your next opportunity as an Insight Manager with PRS IN VIVO Qualitative

We are a full-service Market Research company specializing in Packaging, Shopper and New Product Development.  We seek independent thinkers who will apply their critical reasoning skills to provide our clients with the best solutions to their business questions. We encourage our staff to challenge the status quo innovating and proposing new solutions for the benefit of PRS IN VIVO and our clients. 

We have open position in our USA office for a Qualitative Insight Manager to be responsible for the implementation of qualitative consumer research studies for USA and outside.

This is an exciting opportunity to join a thought leadership market research agency which is ever expanding and known for its pioneering of behavioral economic science approaches.

Responsibilities

  • To understand the background and intent of client requests (participating in kick-off calls, reviewing proposals and market research briefs) 
  • Input on the development of research plans and proposals (adhering to PRS IN VIVO best practices, services, and visual guidelines) 
  • Managing / directing projects from start to finish including close collaboration with fieldwork department
  • Moderating f2f and online 
  • Attending field online/offline - responsibilities include client servicing (backroom), moderator briefing, leading initial on-site research debriefs 
  • Writing and presenting strategic reports of findings in PowerPoint 
  • Leading / assisting with debrief presentations
  • Actively participate in internal and external marketing activities developing white papers, participate in client events, conferences, LinkedIn posts, etc
  • Experience in qualitative consumer research (minimum 3 years)
  • Project Management understanding and experience.
  • Excellent level of expression and sophistication in written and spoken English 
  • Shopper/packaging/ NPD/ retail research experience is a plus
  • Focus group moderation experience (1+ years); Unilever or P&G accreditation / references a plus
  • Strong analytical ability - able to see past claimed preferences and behaviors to understand the true underlying insights 
  • Strong presentation skills 
  • Passion for international exposure and interest in understanding behaviors across cultures
  • Advanced level of PowerPoint, video editing is a plus
  • Experience setting up online qual projects including online communities with providers like 20/20, Recollective, FF, etc
  • Proven ability to take responsibility, think analytically and to communicate clearly
  • Must be able to work independently, yet be comfortable asking questions  
  • Curious and creative, non-stop learning attitudes, ready to go beyond standard approaches and trial things

Requirements:

  • Experience in qualitative consumer research (minimum 3 years)
  • Project Management understanding and experience.
  • Excellent level of expression and sophistication in written and spoken English 
  • Shopper/packaging/ NPD/ retail research experience is a plus
  • Focus group moderation experience (1+ years); Unilever or P&G accreditation / references a plus
  • Strong analytical ability - able to see past claimed preferences and behaviors to understand the true underlying insights 
  • Strong presentation skills 
  • Passion for international exposure and interest in understanding behaviors across cultures
  • Advanced level of PowerPoint, video editing is a plus
  • Experience setting up online qual projects including online communities with providers like 20/20, Recollective, FF, etc.
  • Proven ability to take responsibility, think analytically and to communicate clearly
  • Must be able to work independently, yet be comfortable asking questions  
  • Curious and creative, non-stop learning attitudes, ready to go beyond standard approaches and trial things

About UsIpsos is one of the world’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we are proud of our continuous efforts in making Ipsos the best place to work! About the Team

The Innovation Service Line guides clients throughout the innovation journey as they develop and launch new or improved products and services spanning a range of verticals. We help our clients develop the initial idea for a product/service, ensure the fully-articulated description of the product/service resonates with consumers, confirm that prototypes of the product/service properly deliver on consumer expectations, and finetune the full mix prior to launch. This is accomplished using best-in-class services, including idea screening, concept testing, product testing, price and line optimization, package testing and volumetric forecasting.  

Top Skills

Online Research Platforms
PowerPoint
Video Editing Software
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The Company
New York, NY
14,000 Employees
Year Founded: 1975

What We Do

In our world of rapid change, the need for reliable information to make confident decisions has never been greater. At Ipsos we believe our clients need more than a data supplier, they need a partner who can produce accurate and relevant information and turn it into actionable truth. This is why our passionately curious experts not only provide the most precise measurement, but shape it to provide True Understanding of Society, Markets and People. To do this we use the best of science, technology and know-how and apply the principles of security, simplicity, speed and substance to everything we do. So that our clients can act faster, smarter and bolder. Ultimately, success comes down to a simple truth: YOU ACT BETTER WHEN YOU ARE SURE First listed on the Paris Stock Exchange: July 1, 1999 Total revenues in 2019: 2,003.3 million euros

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