Place of work: Bucharest
Who we are? Building a climate resilient future ROCKWOOL operates worldwide, with approximately 12,000 dedicated colleagues spread across 40 countries. We transform volcanic rock into stone wool and our products contribute to address many of society’s biggest climate change challenges, creating new opportunities to enrich modern living and build safer, healthier, and more climate resilient communities.
Find out more at www.rockwool.com/ro/
You will report to Commercial Director
This is the role
You will be responsible for identifying, capturing and qualifying potential leads to support the sales team. This role involves researching potential clients, engaging with prospects, and ensuring a steady flow of qualified leads to drive the business's growth.
Identify potential leads through various channels including online research, social media, industry events, and networking.
Utilize our CRM and databases to track and manage leads.
Use marketing tool to monitor and manage lead generation campaigns, ensuring the effective capture and nurturing of leads.
Generating ideas for strategies lead generation campaigns, including email marketing, content marketing, and paid advertising.
Participate in webinars, trade shows, and industry conferences to generate new leads.
Engage with potential leads via email, phone, and social media to understand their needs and determine their fit.
Conduct initial outreach to cold leads and follow up on warm leads generated through marketing campaigns.
Use scoring models and automation tools in marketing toolo to prioritize leads for the sales team.
Schedule and conduct discovery calls to gather more detailed information about potential leads.
Maintain accurate and up-to-date records of all lead interactions in the CRM system.
Regularly cleanse and update lead data to ensure accuracy and completeness.
Analyse data to identify trends and opportunities for lead generation improvement.
Generate reports on lead sources, conversion rates, and campaign performance.
Collaborate with the data analytics team to develop dashboards and visualizations for lead tracking.
Work closely with the sales and marketing teams to align lead generation efforts with overall business goals.
Provide feedback on lead quality and sources to optimize lead generation strategies.
Collaborate with the content marketing team to create targeted content that attracts potential leads.
Coordinate with the sales team to ensure smooth handoff of qualified leads and follow-up.
Participate in regular team meetings and strategy sessions to discuss lead generation performance and improvements.
Prepare regular reports on lead generation activities, lead quality, and conversion rates.
Monitor and report on the effectiveness of lead generation campaigns.
Use analytics tools to track key performance indicators (KPIs) such as lead conversion rate, present findings and recommendations to senior management to support strategic decision-making.
This is who you are
Proven inside sales experience, minimum 3 years with track record of achieving goals
Very strong telephone communication skills and experience handling a high volume of daily calls
Experience working with CRM
Written and spoken English Language
Independent, good planning and organizing skills, ability to build networking, displaying persuasiveness and negotiation skills
Integrity, result orientation and ability to work in a team
Good communication and presentation skills
We offer you: Exciting job in leading international company where you will have a chance to grow professionally and personally. 25 holiday days per year / 1 additional holiday day every 5 years of seniority in the company. Thirteenth salary. Christmas allowance. Performance bonus. Additional health insurance. Yearly individual performance evaluation. Flexible benefits monthly budget.
Diversity, equity and inclusion: We value and cultivate a diverse and inclusive working culture where employees with different background, nationalities and competencies work side by side.
What makes people stay and thrive at ROCKWOOL? We believe in building strong connections, growing your career, and making an impact that matters.
We are a purpose-driven, sustainable, and people-focused company built on three strong pillars
🌍 Sustainability & Responsibility – every role helps create a better tomorrow.
🤝 Collaborative Culture – together, we innovate and succeed.
🚀 Career Growth & Stability – your growth meets the stability of a company founded in 1937.
Interested? Please apply using the link above. Join today. Rock the future.
Top Skills
What We Do
We release the natural power of stone to enrich modern living. ROCKWOOL Group is a focused industrial company with leading positions in insulation, acoustic ceilings and horticultural growing media based on proprietary stone wool technology. We harness the properties that nature has given us to create products for quality living. Our products touch most aspects of everyday life. We offer carefully designed, innovative sustainable solutions for your comfort, safety and for the benefit of the environment. ROCKWOOL Group's business portfolio consists of: * ROCKWOOL® insulation solutions for buildings. * ROCKWOOL® technical insulation solutions to both industry, marine and offshore. * ROCKWOOL® core solutions tailor made stone wool products to be integrated into finished systems. * Rockfon® acoustic ceilings and wall solutions. * Rockpanel® cladding material. * Grodan® growing media solutions for plants. * Lapinus® solutions for applications such as friction, water management, tracks, coatings, gaskets. At ROCKWOOL Group, we are committed to enriching the lives of everyone who experiences our product solutions. Our expertise is perfectly suited to tackle many of today’s biggest sustainability and development challenges, from energy consumption and noise pollution to fire resilience, water scarcity and flooding. Our range of products reflects the diversity of the world’s needs, supporting our stakeholders in reducing their own carbon footprint along the way. Stone wool is a versatile material and forms the basis of all our businesses. With around 12,200 colleagues in 40 countries, we are the world leader in stone wool solutions, from building insulation to acoustic ceilings, external cladding systems to horticultural solutions, engineered fibres for industrial use to insulation for the process industry and marine & offshore
