We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, inclusive culture and talent experience and our ability to be compelling to our clients. You’ll find an environment that inspires and empowers you to thrive both personally and professionally. There’s no one like you and that’s why there’s nowhere like RSM.
The Inside Sales Analyst position is responsible for driving revenue growth for the Enterprise Sales organization, focused on the Canadian market. This position works closely with business development and marketing colleagues and is responsible for generating qualified opportunities utilizing a variety of channels and methods, including making outbound calls/emails to potential prospects and creating and executing marketing nurture campaigns and events. The goal is to generate and nurture leads to become qualified potential business opportunities for business developers and respective stakeholders.
Essential Duties:
1) Delivery of qualified, quality opportunities to business developers and firm stakeholders.
- Researching and qualifying new business leads via online research and initiation of contact with potential clients
- Qualifying inbound inquiries produced from marketing and lead generation campaigns into qualified opportunities to ensure that sales time is focused on high probability leads
- Performing intelligence gathering on prospects and targets in alignment with marketing
- Working closely and collaborating with RSM partners, vendors, and marketing to educate and execute marketing campaigns, strategize on sales targets. and attend partner events to identify prospects
- Working with local, industry and service line marketing team(s) to prioritize efforts, refine selling strategies, share results and plan next steps
- Supporting all sales and marketing initiatives to grow sales of firm’s services from net-new prospects and clients
- Calling prospects that are “call ready” based on research to further qualify and secure appointments for business developers and other key stakeholders within the firm
2) Collaborate with appropriate marketing personnel on campaigns, events and webinars and provide market-facing feedback to assist with the improvement of the firm’s marketing efforts and assess Return on Investment (ROI) of campaigns.
3) Track and enter all research efforts into the firm’s CRM system
4) Responsible for identifying, developing, and nurturing pipeline and opportunities on target accounts
5) Other duties as assigned
EDUCATION/CERTIFICATIONS
- Bachelor’s Degree in sales, marketing, business or related field preferred
TECHNICAL/SOFT SKILLS
- Highly proficient in Microsoft Office suite (Word, Excel, PowerPoint,) required
- Ability to research, analyze and interpret information, required
- working knowledge of leveraging AI models for research required
- CRM experience for sales and/or account management application and requirements, required
- Exceptional verbal and written communication skills, required
- Must possess impeccable confidence conversing via phone, video conferencing and email, required
- Decision making, problem solving and creative/critical thinking skills; intellectual curiosity required
- Ability to work autonomously and be self-motivated required
- Ability to collaborate with colleagues and other RSM teams
EXPERIENCE
- 1-3 years of inside sales and/or direct sales or marketing experience for consultative selling in a professional services environment (services sales vs. product sales), required.
- Previous professional services industry experience strongly, preferred.
LEADERSHIP SKILLS
- Demonstrated ability to initiate a comprehensive and often complex sales process involving multiple internal resources and external decision-makers required.
At RSM, we offer a competitive benefits and compensation package for all our people. Learn more about our total rewards at https://rsmcanada.com/careers/life-at-rsm/rewards-and-benefits.html.
We believe flexibility and in-person connection both play an important role in how we work and grow. Most roles at RSM follow a hybrid workstyle, which means team members are aligned to an RSM office and come together in person when it best supports clients, teams, development or relationship-building. Some roles may be virtual or primarily on-site based on role requirements, team priorities and client needs.
RSM does not tolerate discrimination and/or harassment based on race; colour; creed; sincerely held religious beliefs, practices or observances; sex (including pregnancy or disabilities related to nursing); gender (including gender identity and/or gender expression); sexual orientation; national origin; ancestry; familial or marital status; age; physical or mental disability; citizenship; political affiliation; medical condition (including family and medical leave); domestic violence victim status; past, current or prospective service in the Canadian uniformed service; Canadian Military/Veteran status; pre-disposing genetic characteristics or any other characteristic protected under applicable provincial employment legislation.
Accommodation for applicants with disabilities is available upon request in connection with the recruitment process and/or employment/partnership. RSM is committed to providing equal opportunity and reasonable accommodation for people with disabilities. If you require a reasonable accommodation to complete an application, interview, or otherwise participate in the recruiting process, please call us at 800-274-3978 or send us an email at [email protected].
At RSM, an employee’s pay at any point in their career is intended to reflect their experiences, performance, and skills for their current role. The salary range (or starting rate for interns and associates) for this role represents numerous factors considered in the hiring decisions including, but not limited to, education, skills, work experience, certifications, location, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range.
Compensation Range: $67,500 - $102,100
Individuals selected for this role may be eligible for sales commissions and a discretionary bonus based on firm and individual performance.
Skills Required
- Bachelor’s degree in sales, marketing, business, or a related field
- 1–3 years of inside sales, direct sales, or marketing experience involving consultative selling in a professional services environment
- Proficiency in Microsoft Office Suite, including Word, Excel, and PowerPoint
- Ability to research, analyze, and interpret information
- Working knowledge of leveraging AI models for research
- CRM experience for sales or account management applications
- Exceptional verbal and written communication skills
- Confidence communicating by phone, video conference, and email
- Decision-making, problem-solving, creative thinking, critical thinking, and intellectual curiosity
- Ability to work autonomously and remain self-motivated
- Ability to collaborate with colleagues and internal teams
- Ability to initiate and manage comprehensive sales processes involving multiple stakeholders
- Previous professional services industry experience
RSM US LLP Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about RSM US LLP and has not been reviewed or approved by RSM US LLP.
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Parental & Family Support — Parental leave, caregiver leave, and family‑building assistance are standout strengths, including 12 weeks fully paid parental leave, six weeks paid family caregiver leave, up to $50,000 in fertility coverage, and up to $20,000 per child for adoption or surrogacy, plus backup care resources. These benefits create a family‑forward package that stands out within the firm’s total rewards.
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Leave & Time Off Breadth — Time‑off options are broad, with self‑managed PTO for associates and above, at least 14 paid holidays, and firm‑wide wellbeing days alongside hybrid work flexibility. This breadth is consistently presented as a strong component of the overall offering.
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Healthcare Strength — Medical coverage includes multiple plan designs (two HDHPs and a PPO), telehealth access, and a mental‑health platform offering up to eight free 1:1 sessions per year. Health benefits are characterized as solid to strong for the industry.
RSM US LLP Insights
What We Do
RSM is the leading provider of audit, tax and consulting services to the middle market. With over 11,000 employees across the U.S. and Canada and a global presence in 120 countries, our purpose is to deliver the power of being understood to our clients, colleagues and communities. As first-choice advisors, we are focused on developing leading professionals and innovative services to meet our clients’ evolving needs in today’s ever-changing business environment. Through a supportive, caring culture, our people are empowered to be their authentic selves and share their unique perspectives. Our culture of diversity and inclusion enhances the insights we provide while transforming innovation, collaboration and business results through fostering an inclusive environment, working hard to engage a talented workforce and reflect our diverse community, and developing relationships that serve others in business and the broader community. Together, our people’s individual talents and diverse perspectives strengthen our teams and enhances the unique insights that we provide to our clients. Through a supportive, caring culture, our people are empowered to be their authentic selves and share their unique perspectives. Our culture of diversity and inclusion enhances the insights we provide while transforming innovation, collaboration and business results through fostering an inclusive environment, working hard to engage a talented workforce and reflect our diverse community, and developing relationships that serve others in business and the broader community. Together, our people’s individual talents and diverse perspectives strengthen our teams and enhances the unique insights that we provide to our clients. For more information, visit rsmus.com.
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