Marketing Manager- Innovation

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Hackensack, NJ
7+ Years Experience
Food
The Role

About Flora Food Group

We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business.  

Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.  


Marketing Manager- Innovation

Hackensack, NJ- Shuttle comes from NYC


About The Role!

As the Innovation Marketing Manager at Violife, you will spearhead the strategy and execution of new product launches. Your leadership will extend through multiple functional areas, aligning efforts with R&D, sales, insights, and supply chain teams to ensure that each new product not only reaches the market, but also thrives in it.

This is the perfect opportunity for a dynamic leader who excels in project execution and market strategy, all while navigating the complexities of product commercialization. You will guide our innovative products from factory to shelf, making critical decisions that will impact their success and contribute towards Violife’ future growth.


What You’ll Be Doing:

  • Enable growth via flawless commercialization of Fewer, Bigger, Faster innovation – driving continuous improvement across all Innovation Governance & Commercialization KPIs
  • Provide world class Commercial Project Management, delivering creative solutions that add value & ensure flawless execution
  • Oversee the stage-gate process, ensuring that each project phase is completed on time, within budget, and meets the necessary quality standards.
  • Develop & manage the Innovation Hopper & Pipeline – value, resources –, facilitating comprehensive risk & trade-off assessments, and managing escalation processes to address potential issues proactively.
  • Systematically focus on driving synergies and minimizing duplication & low value add activity.
  • Partner with key stakeholders across product development, marketing, sales, and operations to align objectives, timelines, and deliverables.
  • Track and analyze the performance of launched products, providing insights for continuous improvement and future product developments.

Recipe For Success:

  • A minimum of 8+ years of leadership experience, with a track record of successful product launches
  • Proven experience in product development and commercialization, preferably in the CPG or food & beverage industry
  • Strong cross-functional collaboration skills, able to lead and motivate teams across different departments
  • Excellent project management skills, with the ability to manage multiple projects simultaneously
  • Intimate knowledge of key retailer business practices
  • Exceptional communication skills, capable of leading conversations for both internal teams and external partners
  • A bias toward action, especially within a lean team and fast-paced environment

What’s next

If this position sounds interesting, please hit the apply button now! 


We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.  

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.  

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics. 

 

#LI-HYBRID 

 





The Company
Amsterdam
3,171 Employees
On-site Workplace
Year Founded: 2018

What We Do

The driving force behind our success as a global leader in plant-based foods are the 4,800 Upfielders who every day live our purpose and are engaged in our mission, delivering through our values of Performance, Care and Passion. Results Matter. Upfielders. Always Day 1 mindset. Always one step ahead, driven by data, with a finger on the pulse – our customers and consumers are at the heart. We identify the sweet spot; we relish challenge; We own it. We're agile decision-makers, with the courage to pivot we fail fast and learn faster. Kindness wins. With a long-term focus on building a sustainable future, Upfielders show the 'Courage to Care' for each other, our communities, and future generations. We believe in doing the right thing and 'Come As You Are' is not just a saying; it's an invitation to be authentic and bring your whole, true self to work. Difference brings angles and ideas to the party – we want you to be you. Passion fuels our Future of Food journey. Full of energy and possibility, Upfielders constantly raise the bar, driving Upfield and one another forwards. We're a team of food lovers and enthusiasts – our sum is truly greater than our parts, and we absolutely love what we do.

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