Influencer Strategy & Campaign Planning

About SAMY

We weren't built to follow, we were built to lead.
SAMY is the global powerhouse redefining brand communication for a social-first world—helping brands stay relevant, shape culture, and build real connections at the speed the world moves. Since 2013, we've grown from a bold idea into a global force: 1,200+ experts, 17+ offices, 55 markets, 22+ countries. We launch 40+ campaigns a week, create one piece of content every minute, and generate +$500K in revenue every day.

We are Path Finders: curious, ambitious, and never afraid to challenge what's next.
We don't play it safe. We build what's next.
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Role Mission

The role will be responsible for the strategic planning of influencer campaigns from concept to execution, defining the creator approach, campaign structure, budget allocation, KPIs, and measurement framework to deliver measurable business and communication results.

Key responsibilities

• Manage account profitability, including budgets, P&Ls, and cost allocation.

• Develop end-to-end influencer marketing strategies, creative concepts, and campaign plans aligned with brand objectives, target audiences, and business goals.

• Lead the development of strategic proposals, pitch decks, and campaign presentations, translating insights into compelling recommendations.

• Conduct audience, cultural, platform, and creator analysis to define target profiles, relevant trends, and the optimal creator mix for each campaign.

• Collaborate with Influencer Scouting, Account Management, Paid Social, and other internal teams to ensure strategic alignment throughout the campaign lifecycle.

• Define campaign KPIs, measurement frameworks, and performance projections, using data and insights to inform strategic recommendations.

• Analyze campaign performance and translate results into actionable insights and recommendations for future initiatives.

• Stay up to date with the creator economy, cultural trends, platform developments, and emerging influencer marketing opportunities.

Skills & experience

• Approximately 3 years of experience in Influencer Marketing strategy and campaign planning, ideally within an agency or brand environment.

• Proven experience in strategic planning, digital strategy, or influencer marketing within an agency or brand environment.

• Strong expertise in influencer marketing strategy, creator selection, campaign planning, and audience analysis.

• Demonstrated ability to develop compelling strategic proposals and presentations and communicate recommendations to senior stakeholders.

• Strong analytical and storytelling skills, with advanced proficiency in Google Slides or PowerPoint and familiarity with influencer analytics and social listening platforms.

• Fluent or advanced English, with excellent written and verbal communication skills for international collaboration and presentations.

Benefits

• Work your way — Flexible schedule, hybrid work, and the opportunity to work up to 3 weeks a year from any SAMY office around the world.

• Time that matters — Celebrate your birthday with a day off, plus company holidays on December 24th and 31st to recharge.

• Grow with us — Global mobility opportunities, mentorship, parenthood support, and a transparent performance-driven compensation framework.

• Be part of the journey — Help shape our team through our referral program and enjoy a collaborative, social culture, backed by a transparent, performance-driven compensation framework that rewards impact and supports your growth.

• Locations: Brazil

• Hybrid Role

The SAMY Mindset
Forget the job description for a second. The real question is: are you a Path Finder? Bold enough to challenge what's possible. Collaborative enough to build it together. Driven enough to make it happen.
We don't just hire for roles, we hire for mindset. We look for people who communicate with honesty, collaborate without ego, embrace change with energy, and take real ownership of what they build.
We're not looking for people who think the same, we're looking for people who want to grow with us.
Here's what it actually looks like to belong here:
Be Kind — because respect, trust, and honest feedback make great teams stronger.
Go Beyond — because good is never enough when excellence is the standard.
Craft Together — because the best ideas don't happen in silos.
Enjoy the Journey — because growth lives outside the comfort zone.
Own It — because real impact starts with accountability.
If this feels like your kind of adventure, let's build something together.

Diversity & Inclusion
At SAMY, difference is not something we accommodate, it's what makes us stronger.
With a team made up of 70% women and more than 35 different nationalities, our different backgrounds, perspectives, and experiences challenge our thinking, sharpen our creativity, and push us to build better work, and a better company.
We are committed to creating an inclusive, accessible, and barrier-free environment where everyone feels seen, heard, and empowered to thrive. And if you need support or adjustments along the way, we'll make sure you have what you need to do your best work.

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