Influencer Partnerships Coordinator

ZURU is on a mission to disrupt industries, challenge the status quo, and catalyze change through radical innovation and advances in automation. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; and ZURU Edge is pioneering new-generation FMCG brands to better serve modern consumers.

Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5,000 direct and indirect members across more than 30 international locations.

One of the largest toy companies in the world, our globally recognized and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, and Gumi Yum Surprise.

Position Overview

The Creator/Influencer Partnerships Executive will lead influencer and creator collaborations for ZURU Edge brands, driving high-impact partnerships that fuel brand awareness, engagement, and sales. This role is dedicated to building and managing relationships with creators, from micro-influencers to large-scale content partners, to deliver authentic, brand-aligned content.

You will work closely with the Brand Marketing, and Brand Engagement teams to identify, negotiate, and manage creators who can bring our toys to life across TikTok, Instagram, YouTube, and emerging platforms.

Roles & Responsibilities

• Creator Sourcing & Onboarding

  • Identify, vet, and onboard creators aligned with brand personalities, audience demographics, and campaign goals.

  • Build and maintain a strong global creator network spanning micro to macro influencers, ensuring diversity across geographies, platforms, and formats.

  • Negotiate deliverables, usage rights, and contracts in collaboration with the legal and procurement teams.

  Campaign Planning & Execution

  • Translate brand briefs into creator-specific strategies with clear deliverables and timelines.

  • Coordinate with creators to produce engaging, on-brand content for both organic and paid amplification.

  • Brief creators on brand guidelines, key messages, and creative direction, while allowing space for authentic creator voice.

  Relationship Management

  • Maintain ongoing relationships with top-performing creators and influencers, turning them into long-term brand advocates across all global markets.

  • Foster a professional and collaborative environment, ensuring creators feel valued and supported.

  • Regularly engage with creators’ content to build genuine partnerships.

  Performance & Reporting

  • Track creator, influencer and campaign performance metrics, including but not limited to reach, impressions, engagement, conversions, and ROI.

  • Deliver post-campaign reports with insights and recommendations for future activations.

  • Work closely with the India-based influencer team to ensure all creator campaigns are launched on schedule and meet performance expectations.

  • Monitor market trends, platform algorithm changes, and competitor activity to inform strategy.

  Team Coaching

  • Provide daily direction, feedback, and development support to India based influencer team members.

  • Partner closely with the India-based Team Lead to coach, mentor, and upskill their team on influencer sourcing, campaign execution, and creator communication best practices.

  • Provide structured feedback and regular training sessions to elevate execution quality and analytical capability in India.

  • Monitor progress against KPIs and deadlines, and proactively address performance gaps through coaching or process adjustments.

  Cross-Functional Collaboration

  • Partner with Brand Marketing Managers and the wider Brand Engagement team to align creator campaigns with brand launches and seasonal campaigns.

  • Collaborate with Social Media Executives and Content Editors on integrating creator content into channel strategies.

  • Liaise with the Paid Media team to boost high-performing creator content for maximum impact.

Skills & Experience

• Around 1-2 years’ experience in influencer marketing, creator partnerships, or social media campaign management.

• Strong understanding of TikTok, Instagram, YouTube, and emerging social platforms.

• Proven ability to manage multiple projects and stakeholders in a fast-paced environment.

• Excellent negotiation, relationship-building, and communication skills.

• Data-driven mindset with the ability to interpret analytics and make informed decisions.

• Excellent organisation skills.

ABOUT ZURU

ZURU is on a quest to reimagine tomorrow. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions—ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction).

Known for its cutting-edge software and world-leading automation and manufacturing systems, ZURU has over 5,000 team members in over 30 global locations, making it perfectly placed to continue building its reputation as one of the fastest-growing and most disruptive companies in the world.

At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.

At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.

Get to know us a little better by checking out @lifeatzuru on Instagram or www.zuru.com.

WHAT WE OFFER

🌱 Culture for Growth

🧘 Health Benefits

🌎 Global Opportunities

💡 Surrounded by an A Player Team

💰 Competitive Remuneration

🍓 Lots of fresh fruit, coffee, pals fridge and more

ZURU – Reimagining tomorrow 🚀

#LI-JK1