Influencer Marketing Specialist

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

The Influencer Marketing Specialist is responsible of helping Razer identify, build and maintain relationships with industry partners, influencers, and other content creators within the gaming, lifestyle, and other relevant industries.

Essential duties and responsibilities:

• Manage communications and relationships between potential partners, agencies and influencers with internal stakeholders to create opportunities for brand building, social growth and fan engagement.
• Negotiate and maintain influencer partnership contracts and manage deliverables and payments.
• Influencer and talent scouting to meet Razer’s marketing needs.
• Manage influencer outreach and product seeding initiatives.
• Coordinate with internal and external teams and offer influencer and partnership support to wider organizational marketing efforts.
• Plan and develop regional and global engaging, timely, and relevant content across multiple social media channels, including events coverage.
• Be the Razer community ambassador that engages with fans and partners at events and/or tradeshows.
• Coordinate the setup for production of influencer content (studio, office, and/or events).
• Analyze metrics from influencer media campaigns to optimize future campaigns. Conduct ongoing analysis and reporting of team and channel performance data and make strategic suggestions for improvement.
• Ensure that influencer campaigns and results meet objectives and budget.
• Other duties as assigned.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• 2-3 years’ experience in influencer marketing and talent management.
• 1+ years of business development and partnerships experience (preferred)
• Great communication and influence skills, as well as experience in negotiating contracts
• Understanding of social media best practices, relevant industry trends, online marketing, and engagement techniques.
• Experience in the use of social media management and analytical tools/software and editorial content calendaring.
• Ability to work in a fast-paced environment, focusing on generating business results.
• Ability to work with global teams across multiple time zones and cultures.
• Gamer and gaming knowledge is required.

Education/Experience:

Bachelor’s degree in Communications, Marketing, Digital Media or PR or equivalent work experience.

Pre-Requisites :

Salary Ranges (per annum):

$70,200.00 - $117,000.00

Disclaimer: Exact compensation may vary based on skills, experience, and location.

Are you game?