Influencer Marketing Manager

Reposted 2 Days Ago
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Blue Bell, PA, USA
In-Office
Mid level
Marketing Tech
The Role
The Influencer Marketing Manager leads partnerships with influencers to drive brand awareness, manage relationships, negotiate contracts, and optimize campaigns using analytics.
Summary Generated by Built In

We’re looking for an Influencer Marketing Manager to lead strategic partnerships with influencers and creators that drive brand awareness, engagement, and measurable business results. In this role, you’ll identify and recruit top talent, manage relationships, negotiate contracts, and oversee end-to-end campaign execution. You’ll collaborate with internal teams to amplify content, monitor performance, and optimize campaigns using data-driven insights. The ideal candidate is a results-oriented communicator with experience in influencer marketing, analytics, and cross-functional collaboration.
 

What You’ll Do:

  • Develop and execute influencer partnership strategies to meet business goals.

  • Source, vet, and recruit influencers and thought leaders across platforms.

  • Build and maintain strong relationships with influencers, agencies, and talent managers.

  • Negotiate contracts, deliverables, and compensation for campaigns.

  • Manage campaign execution, ensuring messaging resonates with target audiences.

  • Track performance, analyze results, and optimize campaigns for maximum impact.

  • Collaborate across creative, sales, paid media, and eCommerce teams.

  • Stay current on trends and emerging voices in influencer marketing.

What We’re Looking For:

  • 3+ years in influencer marketing or partnership management; agency experience a plus.

  • Proficient in analytics tools and influencer platforms to measure ROI and optimize strategy.

  • Strong written and verbal communicator with the ability to build relationships across industries.

  • Proven track record of delivering measurable campaign results.

  • Skilled at managing multiple partnerships and troubleshooting challenges.

  • Experience with affiliate/creator commerce platforms (ShopMy, LTK) and content amplification strategies is preferred

What's in it for you?

  • Hybrid work and remote work options are available outside of head office locations
  • Flexible work hours
  • Summer Fridays
  • Insurance coverage with cost incentives
  • Paid parental leave benefits 
  • Advancement opportunities
  • Ongoing training and development opportunities
  • Opportunities to travel 
  • 401K contribution matching plan after 6 months (US Only)
  • Company sponsored events 
  • Only applicants who meet the stated job requirements will be contacted.
  • Gen3 is an equal-opportunity employer.

Only applicants who meet the stated job requirements will be contacted.
Gen3 is an equal-opportunity employer.

Top Skills

Affiliate/Creator Commerce Platforms
Analytics Tools
Influencer Platforms
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The Company
HQ: Blue Bell, PA
197 Employees
Year Founded: 2007

What We Do

Gen3 Marketing (Gen3) is the leading global performance marketing agency specializing in affiliate marketing, leveraging nearly two decades of publisher relationships and data-driven capabilities to transform business results. The firm has global reach with offices across USA, Canada, and Europe. From performance PR to deal and loyalty publishers, Gen3 builds and maintains full-funnel programs to drive customer acquisition and revenue growth. The most awarded affiliate marketing agency, Gen3 has been recognized by Commerce360 as the leading Affiliate Agency for the top 1000 internet retailers and named Agency of the Year 14 times, including by AWIN Think Tank 2023, CJ 2022, and Rakuten 2022.

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