The Role
Build and manage influencer relationships across Instagram, YouTube, and emerging platforms. Responsibilities include creator identification, campaign execution, content coordination, performance tracking, contract negotiation, gifting, reporting, compliance, and strategy optimization. The role collaborates with brand, content, design, PR, performance marketing, finance, and legal teams to develop authentic creator campaigns that increase awareness, engagement, and conversions.
Summary Generated by Built In
At AMINU, we believe growth doesn’t come only from advertising. It comes from being present in the right conversations, communities, and cultural moments.
We’re looking for someone who can identify, build, and manage influencer relationships that introduce AMINU to new audiences in authentic ways. This means working closely with nano, micro, and macro creators who genuinely believe in science-backed skincare and longevity and turning that belief into content that drives real engagement and conversions.
This is not a traditional brand management role.
We’re looking for someone who is naturally curious, deeply plugged into the creator ecosystem, data-driven, and excited by the challenge of building influencer programs that feel intentional rather than transactional.
What You’ll Do
• Identify, onboard, and manage influencers across Instagram, YouTube, and emerging creator platforms, aligned with AMINU’s values and target audience
• Build and maintain strong relationships with nano, micro, and macro influencers to drive awareness, engagement, and conversions
• Coordinate with influencers on content briefs, timelines, deliverables, and approvals to ensure brand and compliance alignment
• Track influencer performance using key metrics such as reach, engagement, CTR, conversions, and ROI
• Work closely with brand, content, design, PR, and performance marketing teams to ensure integrated campaign execution
• Negotiate commercials, manage contracts, payouts, and invoices in coordination with finance and legal teams
• Conceptualise and execute creator collaborations ranging from single content pieces and educational series to long-term ambassador relationships
• Manage product gifting and creator relationship programs with a premium, personalised approach
• Stay updated on creator trends, platform updates, and competitor influencer strategies
• Manage influencer databases, campaign trackers, and reporting dashboards
• Ensure all influencer content adheres to brand guidelines, disclosure norms, and platform policies
• Analyse influencer data and make informed recommendations to continuously improve strategy
• Handle dynamic problem-solving in case of crisis during campaigns
Who We’re Looking For
• 3–5 years of experience in influencer marketing, creator relations, or related functions, ideally with youth-centric or premium consumer brands
• Strong understanding of the creator ecosystem and how influence is built across different communities
• Well versed with Indian and international digital content trends and creators
• Excellent instincts for identifying creators aligned with a premium audience
• Strong understanding of influencer talent, contracting, and performance assessment
• Comfortable moving between strategy and execution
• Strong communication, negotiation, and relationship-building skills
• Highly organised, with the ability to manage multiple campaigns and tasks simultaneously
• Creative bend of mind, unafraid to think outside the box
• Self-starter who enjoys building new initiatives from scratch
• Comfortable working in a fast-moving, entrepreneurial environment
Before You Apply
Spend some time understanding AMINU and our philosophy.
As part of the application process, we’d love for you to share:
1.Three influencers or creators AMINU should work with and why, along with what the collaboration could look like.
2.Pick one of AMINU’s products — how would you brief a creator to talk about it authentically, without it feeling like an ad?
3.Share a campaign or influencer collaboration (yours or someone else’s) that you think worked really well, and tell us why.
We will be conducting 3–4 interview rounds before making a final decision.
If you’re excited about building influencer relationships that feel genuine rather than transactional, we’d love to hear from you.
Skills Required
- 3-5 years of experience in influencer marketing, creator relations, or related functions
- Experience with youth-centric or premium consumer brands
- Strong understanding of the creator ecosystem and influence across communities
- Knowledge of Indian and international digital content trends and creators
- Ability to identify creators aligned with a premium audience
- Understanding of influencer talent, contracting, and performance assessment
- Strong communication, negotiation, and relationship-building skills
- Ability to manage multiple campaigns and tasks simultaneously
- Creative, self-starting, and entrepreneurial mindset
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The Company
What We Do
AMINU is a Mumbai-based skincare company and online platform focused on personalized, holistic skin care. It develops advanced, multifunctional products using multi-pathway ingredients and biotechnology designed to adapt to an individual’s skin chemistry, environment, and genetics. Its offering includes products such as serums and sleep oils, alongside skin consultation and tailored routines, serving consumers across genders and diverse skin moods and needs.
