Influencer Marketing Manager

The Influencer Marketing Manager exists to make Hey Harper’s user-generated content/creator/influencer partnership operations run at scale. User-generated content (UGC) is authentic product content created by creators or customers that the brand can use across its own marketing channels. This role owns the execution, coordination, and delivery of user-generated content so content volume can increase materially without pulling senior brand and creative talent into logistics. This role is accountable for day-to-day operations. They operationalize strategy defined by the brand by managing creators, timelines, workflows, and assets across paid, organic, and e-commerce channels. This role does not define creative strategy, content hypotheses, or performance direction. Instead, they ensure that content is delivered on time, complete, usable, and activation-ready, using automation, platform-native workflows, and scalable systems to support hundreds of creators. This role is the process and project management layer. This role owns:

• When user-generated content is delivered

• How creator work is coordinated

• Whether assets are complete, usable, and on time

• How smoothly the operations run day to day

• How user-generated content is shared internally

• Define traditional influencer marketing placement and gifting as needed

How the user-generated content process works

• Brand identifies the content needed based on campaign and always-on priorities.

• Creators are sourced or selected from the existing creator network. It doesn’t really matter if they are nano or macro, but that they know how to create content

• Creators must give their permission for us to run the content as ads from their account

• Creators are not asked to post on their own channels. They can, but it’s not a focus

• Creators receive a brief, products, deadlines, and usage requirements

• Creators produce and submit content through the designated workflow

• Approved assets are tagged, organized, and stored in the asset library

• Performance insights inform future briefs and creator selection

  Execution & Delivery (40%)

• Own day-to-day execution of the UGC roadmap defined in collaboration with brand & demand

• Manage creator timelines, milestones, and deliverables across campaigns and evergreen needs

• Ensure briefs are distributed, acknowledged, and executed correctly

• Track content status across creators, editors, and channels

• Surface risks, delays, or gaps early and escalate with solutions

• Ensure content delivery supports both campaign moments and always-on content needs


  
  Creator Operations & Coordination (30%)

• Own creator operations with a focus on automation, scale, and platform-native workflows

• Build and operate systems that support managing 100+ creators simultaneously without manual tracking

• Manage creator coordination across modern creator models, including:

• TikTok Shop creators

• Affiliate and commission-based creators

• UGC-for-hire contributors

• Implement and maintain tooling for:

  • creator onboarding

  • automated follow-ups

  • submission tracking

  • usage rights management

  • payment and commission coordination

• Reduce reliance on spreadsheets and manual processes by continuously improving workflows

• Maintain clear visibility into creator status, deliverables, and rights at scale

• Ensure creator operations can scale to 400+ active creators by 2027 without proportional headcount growth

Content Intake, Quality
  Control & Asset Readiness (30%)

• Own automated intake and organization of UGC assets across creator types and platforms

• Design and maintain systems that ingest content directly from creators and platforms such as TikTok Shop

• Implement auto-tagging of assets by product, creator, usage rights, and channel

• Flag missing, incomplete, or non-compliant submissions automatically

• Ensure all UGC assets are complete, properly formatted, usage-cleared, and ready for immediate deployment

• Enable rapid handoff of UGC to paid media, organic social, PDPs, and website or e-commerce placements

• Continuously improve asset readiness workflows so increased creator volume does not increase downstream friction

  External suppliers managed

• Creators and UGC contributors

• Video editors

• Creator sourcing agents or platforms (like Billo)


What we’re looking for:

• At least 2 years experiences in marketing or project management, influencer operations, content production support (as a creative producer), or similar UGC/creator programs

• Experience managing multiple creators and deliverables simultaneously

• Strong organizational and follow-through skills

• Very strong written English skills and comfortable managing intense written communication (at least C1)

• Comfortable operating in high-volume, fast-paced environments

• Clear communicator who keeps work moving without over-escalation