Welcome to Welltech—where health meets innovation! 🌍 As a global leader in Health & Fitness industry, we’ve crossed over 220 million installs with life-changing apps, all designed to boost well-being for millions. Our mission? To improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 700+ passionate professionals with a presence across 5 hubs.
Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves.
What We're Looking For
We're looking for an experienced Influencer Marketing Manager (UGC), who will lead efforts to collaborate with influencers and creators, driving the production of high-quality UGC that embodies our brand's values. You'll handle the strategy, execution, and optimization of UGC campaigns, working closely with a team of creative producers and in-house production to achieve outstanding results.
The ideal candidate will have a genuine passion for understanding and meeting user needs, a creative mindset, and a strong background in influencer and ugc marketing, particularly within the health & fitness or lifestyle niches.
In this role, your tasks will be:
Develop and implement UGC-focused influencer marketing campaigns targeting top-tier markets in the USA, LATAM, and Europe.
Identify and collaborate with influencers (bloggers, content creators, and UGC makers) across various platforms to produce high-quality content.
Cultivate new influencer relationships and explore channel expansion opportunities to achieve target goals and broaden our reach.
Manage and maintain daily communication with influencers to ensure timely delivery, adherence to contracts, and effective negotiation of compensation to maximize campaign results.
Craft engaging and clear briefs and scripts in close collaboration with the creative production team to ensure the content aligns with brand objectives and campaign goals.
Review video and image content to ensure accuracy and fulfillment of contractual obligations.
Use historical and current data to analyze and optimize UGC strategy.
Stay updated with social media trends to inform strategy and drive innovative content ideas, especially in UGC.
Explore new ways to innovate and enhance our influencer marketing approach, staying abreast of the latest trends.
Must-have skills you’ll need to bring:
3+ years of experience in influencer marketing, preferably within health & fitness or lifestyle niches.
In-depth understanding of full cycle influencer marketing – strategic planning, identifying key metrics and indicators, campaign delivery, and evaluation of performance success across various platforms.
Proven experience with the US market.
Advanced proficiency in English, both written and verbal.
Strong communication and negotiation skills.
Solid grasp of current marketing tools and platforms.
Strong analytical skills to evaluate campaign performance and optimize strategies.
Nice-to-have qualifications:
Experience creating successful UGC campaigns.
Successful сase studies with TikTok influencers.
Background in video production, SMM, PR, or branding.
Upper-intermediate proficiency in Spanish.
Experience writing compelling copy that engages and drives conversions, including social media captions and video scripts.
Key soft skills:
Creative thinker with a passion for UGC content and storytelling.
Highly organized with excellent time management skills to juggle multiple projects.
Team player with effective problem-solving abilities and adaptability to changing circumstances.
Strong relationship-building skills to foster long-term partnerships with influencers and UGC creators.
⭕️ Recruiter call --> ⭕️ Meet a team member --> ⭕️ Skills assessment--> ⭕️ Meet the Leadership team
✨ Why You’ll Love Being Part of Welltech:
Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.
Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.
Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.
We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!
Check out some of our products
Muscle Booster — https://musclebooster.fitness/
Yoga-Go — https://yoga-go.io/
WalkFit - http://walkfit.pro
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What We Do
Welcome to Welltech – a global IT powerhouse specializing in cutting-edge Health & Fitness mobile applications. With an impressive 200M+ installs, and a suite of 5 revolutionary apps, we have positively impacted millions of users, fostering healthy habits and overall well-being. With a solid six-year presence in the international market, Welltech boasts a dynamic team of over 600 passionate professionals across the globe. Headquarted in Cyprus, our reach extends across us, Ukraine, Poland, the UK, and Spain, bringing together diverse talents and perspectives. From intuitive nutrition trackers to innovative fitness solutions, we're empowering individuals to embark on a transformative journey toward optimal health and happiness. But we don't stop there. At Welltech, we're not just breaking boundaries; we're reshaping the future of nutrition, wellness, mindfulness, and fitness. The exciting part: Our mission goes beyond mere app development. We're building a holistic ecosystem of products designed to seamlessly integrate well-being into every facet of life. Join us at Welltech and be part of a revolution that's redefining what it means to live well in the digital age.
