The Role
Executes influencer marketing campaigns for a beauty brand by identifying creators, managing outreach and relationships, coordinating briefs and deliverables, tracking budgets and timelines, collaborating with internal teams, researching social media trends, and analyzing campaign performance to improve ROI and brand engagement.
Summary Generated by Built In
About the Company
Timelessly inspired, endlessly enhanced- RENÉE Cosmetics is an Indian makeup brand that's redefining beauty with its range of high quality, cruelty-free and FDA-approved innovative range of products. RENÉE believes in empowering women to own and enjoy their bold, ambitious persona and let their glam do the talking. The art of cosmetics is a true liberator and a beautiful form of expressing oneself in tones and shades. We seek inspiration from timeless beauty and transform it to meet the needs of the modern woman
About the role:
RENÉE Cosmetics is looking for a passionate Influencer Marketing Executive to support and execute creator-led campaigns for one of India’s fastest-growing beauty brands.
In this role, you will collaborate with influencers, talent managers, and internal teams to bring engaging brand campaigns to life across social media platforms. You will help build strong creator relationships, coordinate campaign deliverables, and ensure smooth communication between influencers and the brand.
Key Responsibilities:
• Influencer Identification & Outreach
Identify and onboard relevant beauty, fashion, and lifestyle influencers aligned with RENÉE’s brand voice and target audience.
Build and maintain strong relationships with influencers, creators, and talent managers.
Conduct influencer outreach and manage communication for potential collaborations.
• Campaign Management
Coordinate end-to-end execution of influencer marketing campaigns, including outreach, negotiation, briefing, and content delivery.
Track campaign timelines and ensure influencer deliverables are posted as per schedule.
Collaborate with internal marketing and brand teams to align campaign goals and messaging.
• Content & Collaboration
Work with influencers and the marketing team to ideate and execute creative content concepts.
Support the creation of marketing collateral and campaign assets in collaboration with creators.
Performance Tracking & Reporting
Monitor campaign performance and compile post-campaign reports and insights.
Analyse campaign metrics and support data-driven decisions to improve future campaigns and maximize ROI.
• Trend Research & Community Engagement
Stay updated on social media trends, digital culture, and emerging creators in the beauty space.
Help manage online community engagement to build brand awareness and strengthen relationships with audiences
• Coordination & Operations
Support campaign budget tracking and ensure deadlines and milestones are met.
Work closely with multiple departments including marketing, brand, and finance teams to ensure smooth campaign execution.
Skills & Requirements:
•Strong understanding of social media platforms and influencer marketing trends
•Excellent communication, negotiation, and relationship-management skills
•Strong content ideation and creative thinking ability
•Familiarity with digital marketing strategies and online channels
•Good writing and communication skills
•Ability to manage multiple campaigns and meet deadlines in a fast-paced environment
•Strong analytical skills to track and evaluate campaign performance
•Ability to work independently as well as collaboratively across teams
Why Join Us?
Be part of a creative environment where your ideas matter. Work on exciting branding, packaging, and digital campaigns while shaping the visual identity of innovative products.
Skills Required
- Strong understanding of social media platforms and influencer marketing trends
- Excellent communication, negotiation, and relationship-management skills
- Strong content ideation and creative thinking ability
- Familiarity with digital marketing strategies and online channels
- Good writing and communication skills
- Ability to manage multiple campaigns and meet deadlines in a fast-paced environment
- Strong analytical skills to track and evaluate campaign performance
- Ability to work independently and collaboratively across teams
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The Company
What We Do
Timelessly inspired, endlessly enhanced- RENÉE Cosmetics is an Indian makeup brand that’s redefining beauty with its range of high quality, 100% cruelty-free, innovative range of products. RENÉE believes in empowering women to own and enjoy their bold, ambitious persona and let their glam do the talking. Founded by Aashka Goradia Goble, the famed actress and her brand both believe that the art of cosmetics is a true liberator and a beautiful form of expressing oneself in hues, tones and shades. Explore RENÉE Cosmetics range of products at www.reneecosmetics.in
