Influencer Marketing Director, Social Media

Posted 4 Days Ago
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Berlin, DEU
In-Office
Mid level
AdTech • Analytics
The Role
Lead influencer strategy and relationship management across campaigns: develop strategies and decks, negotiate fees, manage influencer databases and events, ensure FTC and ethical compliance, oversee junior team members, and deliver measurement and reporting to clients.
Summary Generated by Built In

We are looking for an Influencer Marketing Director to join our team in Berlin. The 1000heads team is a proud, powerful collective of Social Media obsessives, driven by the desire to deliver kick-ass editorial + social conversation to some of the world’s most impressive brands. You will work closely with a whole host of departmental specialists, from Insights, to Design, to Strategy to deliver transformational social-first work for our clients.

The Influencer Marketing Director will lead the team across the business regarding influencer and relationships management.

This includes strategy, influencer engagement, content management, FTC monitoring and measurement projections/reports as well as leading the planning and management of influencer events.

Please note that this role is called 'Relationship Director' internally.

Responsibilities

  • Creating strategies and building decks for influencer programs to best meet client briefs and solve business problems
  • Manage junior team members
  • Building internal and client relationships; listen and understand individual client requirements and consistently meeting if not exceeding their expectations
  • Building influencer relationships; establish a genuine connection with influencers of all levels to promote trust and two-way communication
  • Negotiating influencer fees with micro to celeb influencers and managing influencer fee budgets
  • Leading profiling briefs to ensure the team have a clear understanding of their target audience
  • Responsible for ensuring the profiling processes (briefing and approval) are adhered with team
  • Maintaining a consistent understanding & competence on profiling across all team members; identification and verification of Influential Voices. Ensuring each voice put forward is on brief and groups are diverse in nature
  • Maintaining the exceptional standard of all campaign engagement including ethical and FTC considerations
  • Consistently developing innovative and creative ideas and solutions for client campaigns
  • Responsible for the timely response of all communication from voices and on-going relationship maintenance
  • Managing the voices database to ensure on-going accuracy of data across all campaigns
  • Overseeing event and activation planning, execution, and performance.
  • Ensuring that events run to agreed client budgets and clients approve all expenditure before it happens, particularly 3rd party expenditure.
  • Reviewing deliverables at macro level and delegating to relevant team members

#LI-Hybrid


Requirements
  • Minimum 4+ years of relevant influencer experience in Marketing and Social space
  • Social Strategic background ideally within an agency environment strong advantage
  • Excellent communication skills – ability to communicate a clear understanding of complex information with a problem solving approach
  • Team leadership experience
  • Resource Management experience essential
  • Results-focused with a tenacious approach to delivery, quality of output and organisation are key to this role
  • Ability to work calmly, efficiently, and professionally under pressure
  • Ability to interact with people at all levels demonstrating tact, diplomacy, discretion, and maturity
  • Meticulous attention to detail & excellent organisational and time management skills
  • Passionate, energetic, and confident
  • Proactive: self-motivated
  • Team-player: flexible and challenging
  • Fluency in both German and English language essential
  • Proficient in Google Docs & Microsoft Office – Word, Excel & PowerPoint

About 1000heads

1000heads is a social transformation company. We help global brands adapt to rapid and continual shifts in media, technology and culture. The company delivers social-first data, insights, strategic consultancy and creative services to clients around the world including Google, Intel, Diageo, Wella Professionals, Kia, Salomon and The North Face. 1000heads has offices around the world in New York City, Los Angeles, London, Berlin, Sydney and Melbourne.

1000heads is an Equal Opportunities Employer, we are passionately committed to working together to promote an inclusive environment which celebrates and promotes diversity. We are committed to our belief that diversity in our team generates better and bolder ideas, creativity, understanding and respect. We welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.

For more information on 1000heads, visit www.1000heads.com.


Benefits
  • Exciting and challenging projects with some of the biggest brands in the world including Qualcomm, Google, NATURE ONE, Maggi, Purina, Melia Hotels
  • Work closely with a great international team of insights, design and strategy specialists to deliver transformative social-first work for our clients
  • One incremental extra holiday day per year for 7 years
  • Extra days off between Christmas and New Year
  • A healthy and collaborative 1000heads culture and a great team in Berlin
  • Internal training opportunities and a budget for external events
  • Flexible working hours and home office...but also a great office at Hackescher Markt, right in the heart of Berlin.

Skills Required

  • Minimum 4+ years relevant influencer experience in Marketing and Social
  • Social strategic background, ideally within an agency environment
  • Excellent communication skills with problem-solving approach
  • Team leadership experience
  • Resource management experience
  • Results-focused with strong organisation and quality of output
  • Ability to work calmly, efficiently and professionally under pressure
  • Ability to interact with stakeholders at all levels with tact and discretion
  • Meticulous attention to detail and excellent time management skills
  • Passionate, energetic, confident, proactive and a team-player
  • Fluency in German and English
  • Proficient in Google Docs and Microsoft Office (Word, Excel, PowerPoint)
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The Company
HQ: London
236 Employees
Year Founded: 2000

What We Do

1000HEADS IS A SOCIAL TRANSFORMATION™ COMPANY We combine expertise in data & analytics, strategy, technology and creativity to help the world’s best businesses build social age brands. If you are interested in joining us, please contact us on [email protected] If you would like to get in touch about to find out more about us working with you, please use [email protected]

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