Location: New York, NY
Type: Hybrid
Reports to: Vice President, Brand & Marketing
Role OverviewThe Manager of Influencer Partnerships & Community Engagement will be both a strategist and an ideas generator, responsible for reinventing how HealthyBaby builds relationships with parents and amplifies its mission. This role goes beyond traditional influencer marketing: it’s about finding unconventional, scalable ways to partner with voices, networks, and communities that share HealthyBaby’s values of health-first, safety, science-led, and advocacy. The ideal candidate is as comfortable brainstorming bold new partnership ideas as they are executing the details of influencer campaigns and grassroots activations.
Key Responsibilities- Innovative Partnership Development
- Identify unconventional platforms, voices, and networks (beyond standard influencer tiers) where HealthyBaby can stand out.
- Develop creative partnership concepts — from advocacy-driven collaborations to cross-industry alliances — that expand reach and credibility.
- Generate fresh, scalable ideas that differentiate HealthyBaby in a crowded influencer landscape.
- Influencer Strategy & Execution
- Build a curated ecosystem of partners, including parent creators, thought leaders, healthcare professionals, and cultural advocates.
- Manage influencer campaigns from sourcing through reporting, ensuring alignment with HealthyBaby’s mission and storytelling.
- Experiment with new formats (e.g., educational livestreams, advocacy campaigns, surprise-and-delight activations).
- Community Engagement
- Cultivate partnerships with parent groups, advocacy organizations, and grassroots communities.
- Create programs that drive deeper trust and long-term loyalty, not just short-term impressions.
- Serve as a HealthyBaby ambassador in parent-focused networks, online and offline.
- Content & Campaign Integration
- Partner with Social Media & Content Development Manager to co-create stories that blend influencer voices with brand narrative.
- Ensure campaigns feel authentic and community-driven, not transactional.
- 5–8 years of experience in influencer marketing, community management, or partnerships for consumer brands (ideally babycare, maternal care, health & wellness, or beauty).
- Strong network understanding of influencer and creator relationships, ideally in parenting, health and wellness, or lifestyle.
- Experience negotiating and managing influencer contracts, budgets, and deliverables. Experience working with an agency partner.
- Excellent communication, relationship-building, and project management skills.
- Strong understanding of digital and social platforms, with a pulse on creator trends.
- Entrepreneurial thinker with a passion for breaking molds and finding unconventional paths to scale.
- Curious, bold, and willing to experiment with new formats, voices, and platforms.
- Comfortable being both strategic and executional in a lean, fast-paced environment.
What We Do
Brilliantly Developed, Environmentally Enriched. healthynest’s mission is to protect and enrich the full potential of every child. We believe we can create more resilient minds by elevating everyday moments and routines with safe products in a safe space, and our system is designed to enable the deepest connections our brains are meant to make during early childhood.
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