Influencer Marketing Buyer/Manager for Direct Response

Reposted 13 Days Ago
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Beverly Hills, CA
In-Office
65K-130K Annually
Senior level
Information Technology
The Role
The role involves managing influencer marketing campaigns, focusing on direct response strategies to drive lead generation and customer acquisition, while negotiating partnerships and optimizing budget allocations.
Summary Generated by Built In
Where High Performers Are Rewarded

We are seeking an experienced Influencer Marketing Buyer/Manager with proven success in driving direct response campaigns at scale. This is an in-office role for a performance-driven marketer who thrives on delivering measurable, profitable results through influencer-driven lead generation and customer acquisition.

At our company, high performers are rewarded. If you can build and manage influencer campaigns that consistently hit CPA and ROAS targets—you’ll have the opportunity to make a direct impact and be rewarded with unlimited upside.

About Us

Since 2005, we’ve been driving growth in mortgage, solar, insurance, and home services—powered by proprietary tech and fueled by exceptional people. We connect high-intent consumers with top businesses, leveraging cutting-edge campaigns and a powerful lead platform.

What truly sets us apart is our people. We’re an employee-centric company that knows our team is the heartbeat of everything we do. Technology gives us speed, but passionate, skilled people give us purpose and direction. We hire those who share our drive, creativity, and commitment to excellence—and empower them to excel.

Key Responsibilities
  • Identify, recruit, and negotiate partnerships with influencers across platforms such as Instagram, TikTok, YouTube, and Facebook, with a strict focus on direct response performance.

  • Launch and scale influencer campaigns designed to hit CPA, ROAS, and lead quality goals.

  • Build frameworks for whitelisting, allowlisting, and paid amplification of influencer content across paid media channels.

  • Collaborate with creative teams and influencers to produce high-performing direct response ads, videos, and UGC that convert.

  • Test, measure, and optimize campaigns across targeting, creatives, and offers.

  • Manage and allocate budgets effectively, with the ability to scale influencer spend profitably to $500K+/month.

  • Monitor performance daily—tracking conversions, attribution, and compliance to ensure campaigns meet strict KPI thresholds.

  • Stay ahead of industry trends in influencer marketing, direct response best practices, and FTC compliance.

Qualifications
  • 4+ years of influencer marketing experience with a focus on direct response / performance marketing.

  • Proven track record of running influencer campaigns that scale profitably.

  • Strong understanding of influencer contracts, fee structures, and performance-based deal models (CPA, CPL, revenue share).

  • Experience working with platforms, tools, and networks that support influencer outreach, campaign management, and analytics.

  • Deep knowledge of direct response funnels, UGC creative strategy, attribution, and conversion optimization.

  • Must be able to work on-site at our Beverly Hills, CA office.

Golden Perks & Benefits
  • Competitive base salary plus significant performance bonuses.

  • Opportunity to run large budgets and make a direct, measurable impact.

  • Comprehensive healthcare coverage – Medical, Dental, and Vision.

  • Paid vacation.

  • Paid sick and mental health days.

  • Performance Incentives with potential for unlimited upside by meeting collective KPIs – your success drives our shared growth.

  • Tuition Reimbursement – Receive support for continued education with tuition expense reimbursement up to eligible limits.

  • Growth & Development – Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises.

  • Fully stocked kitchen for those coming into our Beverly Hills office.

  • Catered lunch each Friday for those coming into our Beverly Hills office.

Compensation

The base salary range for this role is $65,000 to $130,000, with unlimited monthly KPI-based bonuses which can push total compensation to over $130,000 annually for high performers.

Final compensation is determined by a variety of factors, including your experience, skills, qualifications, and geographic location.

Top Skills

Facebook
Instagram
Tiktok
Youtube
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The Company
HQ: Beverly Hills, CA
13 Employees
Year Founded: 2005

What We Do

Innovative Metrics(IM) leverages advanced technology and premium owned and operated brands to generate high-intent customers for your business-at scale.

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