500M+ downloads. 77M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
A strategic and forward-thinking Influencer Manager with deep expertise in the creator economy and a clear vision for how influencer marketing drives business impact. You’ll contribute to shaping Flo’s global influencer program, creating strategies that drive installs, deepen brand storytelling, and strengthen performance across the full funnel.
You understand how influencer marketing connects across channels and teams, from brand to UA, and know how to repurpose creator content to live beyond social, extending its impact across touchpoints (even inside the app).
You’ve got fresh ideas, creative guts, cultural curiosity, and a deep passion for women’s health to help creators inspire millions of people to better understand, embrace, and own their health.
Your Experience
Must have:
- 3–5+ years of influencer marketing experience
- Deep understanding of influencer ecosystems across TikTok, Instagram, and YouTube, and an eye for spotting emerging platforms and trends before they take off.
- Confident interpreting digital marketing metrics (CPI, CTR, CPM, ROAS,).
- Understanding how influencer content fuels paid social and drives performance across the funnel.
- Using data analysis, social listening, benchmarking, and auditing to strengthen strategy and drive greater efficiency and impact.
- Confident managing always-on and campaign initiatives, handling high volume with operational excellence and attention to detail.
- Strong communication and collaboration skills, thriving in cross-functional environments and keeping projects aligned.
- Brings fresh ideas, creative thinking, and a data-informed mindset to push influencer marketing beyond the obvious.
- Experience managing vendors, agencies, and contractors.
- Deep cultural awareness and trend sensitivity, you understand what’s shaping the conversation, where culture is moving, and how brands can show up authentically within it.
Nice to have:
- Experience working with a consumer app or digital product.
- Experience managing ambassador or affiliate programs.
- Experience collaborating with Product or Growth Marketing teams to integrate influencers into broader user journeys (e.g., in-app moments).
- Comfortable using tools like CreatorIQ, Looker, Slack, TikTok One and Jira
#LI-DL1
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- Flexible office + home working, up to 2 months a year working abroad
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
Flo Health Inc. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Flo Health Inc. and has not been reviewed or approved by Flo Health Inc..
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Parental & Family Support — Offerings include fully paid parental leave with additional support such as a return‑to‑work bonus and a dedicated policy for pregnancy loss. Coverage explicitly extends to adoptive and same‑sex parents, signaling inclusive family support.
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Leave & Time Off Breadth — Paid holiday and fully paid sick leave allocations are presented as substantial on top of local public holidays. This breadth indicates strong time‑off support relative to common market practices.
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Equity Value & Accessibility — Company‑wide eligibility for an employee share plan is highlighted as part of total rewards. Accessible equity participation can meaningfully augment overall compensation value.
Flo Health Inc. Insights
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What We Do
Flo is the essential female health partner. We are building a better future for female health by helping women harness the power of their body signals. --------------- Flo in numbers: --------------- #1 period tracker in the USA by active audience #1 most downloaded female health app worldwide 47 million monthly active users 240 million installs 28M women got pregnant while using Flo (the number indicates users who logged pregnancy in app during 2015-2022) Flo prioritizes safety and keeps a sharp focus on being the most trusted digital source for women's health information. Flo intensively uses Data Science and AI to deliver the most personalized content and services available. Flo is currently available in 22 languages on iOS and Android. 55% of users are located in the US and Europe. We are committed to putting privacy of our users first. Our users trust our technology to keep their sensitive information private and we are responsible for providing a safe and secure platform for them to use. We regularly carry out privacy assessments to monitor risks including data protection impact assessments and third-party risk assessments. In March 2022 Flo completed an external, independent privacy audit which confirmed there are no gaps or weaknesses in our privacy practices.
