Influencer Manager

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New York, NY
80K-100K Annually
3-5 Years Experience
AdTech • Marketing Tech
The Role

At GREY,  we create Famously Effective ideas that move people, business, and the world forward – harnessing the power of creativity to solve business problems – for the world’s most influential brands. Our core values – creativity, unity, empathy, and service – power the work we do in each of our 25+ studios across six continents.

POSITION OVERVIEW

We are seeking a creative and entrepreneurial Influencer Relations Manager to join our dynamic social and content team. This role is pivotal in building and maintaining strong relationships with influencers to drive impactful campaigns for our clients. The ideal candidate possesses a deep understanding of the influencer landscape, exceptional relationship-building skills, and a passion for creating innovative marketing strategies for our clients.

KEY RESPONSIBILITES: 

  • Influencer Strategy Development: Collaborate closely with client teams to develop comprehensive influencer marketing strategies aligned with their campaign objectives.
  • Influencer Identification and Recruitment: Identify and recruit influencers who align with client campaigns and possess authentic connections with their target audience.
  • Campaign Execution and Management: Oversee the development, execution, and optimization of influencer marketing campaigns across various platforms and channels.
  • Relationship Management: Build and nurture strong relationships with influencers, ensuring ongoing collaboration and partnership.
  • Performance Measurement and Reporting: Track and analyze campaign performance metrics, providing actionable insights and recommendations to clients.
  • Industry Trends: Stay abreast of the latest influencer marketing trends, platforms, and technologies to drive innovation


What you will need:

  • Proven experience in influencer marketing working with brands.
  • Strong understanding of social media platforms and influencer analytics tools such as Creator IQ. 
  • Exceptional communication and interpersonal skills.
  • Ability to build and maintain strong relationships with both clients and influencers.
  • Strong project management and organizational skills with the ability to manage multiple campaigns simultaneously.

The ideal candidate has an entrepreneurial mindset and is energized by creating culture-forward branded content.
The base salary for this position at the time of this posting may range from $80,000 to $100,000. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details

At GREY we believe that being diverse, equitable and inclusive means we will be a company where ideas reflect, connect to, and impact culture because we are a place where everyone can fully participate in the work of making our ideas creative, famous and therefore effective in the world. Where every person is valued for distinctive skills, experiences and perspectives. It is supported by committed leadership, studio values, behaviors, policies and procedures that promote a culture where everyone’s difference is valued.

GREY is a place where who you are - your race, ethnicity, nationality, age, physical and mental abilities, sexual orientation, gender/gender identity, religious beliefs, political beliefs, socioeconomic status, family status - will not cause disparity in your experience, but instead energizes your creativity and becomes an important and beneficial part of the work you do.

Please be aware of the possibility of recruiting fraud. GREY does not conduct interviews via instant messaging platforms and will never request personal financial information such as bank account numbers, credit card information, or payment of any kind during the hiring process. All legitimate communication will come from an official @GREY.com email address. If you suspect fraudulent activity, please report it to us immediately. Stay vigilant and protect your personal information.

The Company
3,137 Employees
On-site Workplace
Year Founded: 1917

What We Do

Grey's mission is to create Famously Effective ideas that move people, business and the world forward—harnessing the power of creativity to solve business problems and deliver growth for the world's most influential brands and companies such as Procter & Gamble, Volvo, Haleon, Kellogg's, Applebee's, Modelo, The Coca-Cola Company, TUMI, and the Las Vegas Convention and Visitors Authority. Grey is proud to be part of AKQA Group—an international family of autonomous agencies with shared values and an independent mindset, backed by WPP (NYSE: WPP). In recent years, Grey has won a Grand Effie in every market it operates; has been named a Top 100 Global Most Loved Workplace; ADWEEK'S "Global Agency of the Year" twice; ADVERTISING AGE's "Agency of the Year" and CAMPAIGN magazine's "Global Network of the Year" in recognition of its creative and business performance.

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