Influencer Coordinator

INFLUENCER & PR ORDERS

• Works with both paid and gifted influencers and managers on a daily basis to review selections and process orders
• Communicates with influencer partners and/or their managers to ensure all orders are being processed accurately and in a timely fashion
• Leads the daily influencer sales orders, records information in NetSuite and works with the product teams when needed
• Owns creation and upkeep of product request/gifting forms for outfit selections
• Helps get all PR requests sent out in a timely fashion and provides appropriate tracking information
 

CROSS-FUNCTIONAL COLLABORATION

• Assists in reviewing influencer content and sharing across all social media platforms; works closely with social marketing team to ensure content needs are met and fulfilled plus partners and collaborates on content plan 
• Partners with the influencer team in sharing product feedback with the merchandising team

INFLUENCER PARTNERSHIPS & CONTENT

• Assists with negotiating and managing contracts, budgets, and deliverables for influencer campaigns, ensuring alignment with brand objectives and KPIs
• Drafts influencer talking points and creates briefs
• Reviews influencer content once live to ensure deliverables are met and collect feedback to share with the larger team
• Identifies key influencers to potentially partner with in paid campaigns and other brand initiatives
• Assists manager in mapping out influencer calendar 

INFLUENCER COMMUNICATION AND RELATIONSHIPS

• Identify and cultivate relationships with relevant influencers and content creators in the fashion and lifestyle space
• Creates and develops outreach emails to influencers that are polished and on-brand for gifting and key campaigns

REPORTING

• Helps manager with gathering insights as well as weekly and monthly reporting on collaboration performance
• Manages campaign building/reporting in platform
• Responsible for compiling key metrics as needed to support Influencer Marketing Partnerships and reporting

OTHER

• Sets up and maintains influencer promo codes
• Supports influencer team with influencer outreach, follow-ups, and confirmations for influencer events, along with other tasks as needed
• Supports influencer team with influencer event execution and assists/attends key influencer events
• Supports other ad-hoc marketing projects (i.e., gifting initiatives, giveaways, influencer collaborations, etc.)
• Packs and ships product to key influencers and content creators as needed
• May perform other duties as assigned in support of the overall success of the company

COMPETENCIES

• Strong communication skills are a must
• Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
• Excellent time management and organization skills; meticulous attention to detail
• Demonstrates a high degree of personal and professional integrity
• Analytical mindset with the ability to track and analyze campaign performance metrics
• Creative thinker with a passion for fashion and an eye for trends
• Ability to prioritize work assignments and shift work efforts based on the needs of the department or business goals
• Strong knowledge of influencer marketing trends, platforms (Instagram, TikTok, YouTube, etc.), and best practices.
• Excellent communication, negotiation, and relationship-building skills.
• Ability to work independently, be self-motivated and work effectively in a team environment
• Skilled at communicating clearly both verbally and in writing
• Excellent problem-solving skills: willingness to think out-of-the-box to resolve issues
• Demonstrated knowledge and proficiency with Canva, Microsoft (Outlook, Word, Excel, PowerPoint), Google Analytics, Mac and Google products and standard applications (Slack, Chrome, etc.). Experience in Asana is a plus
• Demonstrated ability to leverage AI to streamline workload
• Experience in event planning and execution is a plus

WORK ENRIVONMENT

• Works in an indoor office/home office environment
• Sit for long periods, standing and walking intermittently
• Use office equipment such as computer, mouse, keyboard, printer
• Occasionally lift or pull up to 20 pounds

EDUCATION AND EXPERIENCE

• Bachelor’s Degree in Marketing, Communications, or in a related field preferred
• 2-3 years’ experience in Influencer Marketing Field, preferably within the fashion, beauty, or lifestyle industry
• Ability to read, write, speak and understand the English language fluently, and communicate verbally and in writing at a professional level

EXPECTED HOURS OF WORK

• Hours: 40 hours per week
• Location: In office five days a week in Los Angeles or Walnut Creek CA.