Influence Director

Influence Director
(Large Beauty & Skincare Business)

Department: PR & Influence
Location: London
Contract type: Maternity Cover - 9 months 
Full Time/Part time: Full Time
Reporting into: Business Director/ Client Partner

About Ogilvy: 

Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. The agency specialises in bringing together brand advertising, customer experience marketing, PR, influence and consulting, all fuelled by Behavioural Science. Our world-class award-winning creative campaigns deliver solutions for clients including Sainsbury’s, Lloyds Banking Group, Madri, Unilever and Mondelēz International.

Ogilvy’s influencer marketing practice is the largest globally and the agency also hosts the world’s biggest festival of behavioural science and creativity, Nudgestock – which is now in its 12th year. James Murphy is the CEO of Ogilvy Group UK, which includes Ogilvy UK and New Commercial Arts (NCA), a boutique creative agency he co-founded in 2020, recently acquired by WPP. 

The Role:

As an Influence Director at Ogilvy, you will play a crucial role in leading some of the most exciting and challenging projects in the industry. We are lucky to work with big global brands who play a role in shaping culture. Our aim, as a specialism, is to deliver strategic and impactful campaigns that achieve our clients' objectives and prove the power and diversity of influence in the marketing mix. The Influence Director will lead their projects and team with excellent client service and bring a solid understanding of influence strategy, creative output, recommending objectives, targets, action plans, calendar, and budgets.
In this role, you will be responsible for the day-to-day running of a number for workstreams and brands for a huge Beauty & Skincare Client in the UK. The account is award winning and we are looking for someone to continue this high level of success. This will involve leading a team on influencer campaigns, from criteria, vetting, identification, negotiation and implementation to overseeing and reporting. You will work collaboratively with influencers, media, PR, social, brand activation, digital, and all other stakeholders – internal and external, to deliver exceptional campaigns for our clients. As part of any role in our team your responsibilities will include managing the influencer database, ensuring it is up-to-date, and staying up-to-date with cultural/social trends and customers' views and attitudes.

As an Influence Director, you will have the opportunity to lead on additional projects, such as new business pitches, market reviews, and competitive trends. You will be at the forefront of the industry, working with a team of experts to deliver innovative and effective influence campaigns.
 

Key Responsibilities:

• Lead the client service and day-to-day running of influencer campaigns and supporting managers and executives, from identification, creative, implementation, and reporting.
• Responsible for influencer process across the accounts and strategy
• Responsible for creating and managing client budgets specific to your brands.
• Create, run and attend high profile events in line with the brand strategy
• Work with the senior team on the account to ensure objectives and service levels are met, and thinking what’s next.
• Lead the team on measurement & reporting, identifying and implementing areas to improve
• Design and define industry-leading Influencer strategy: recommend objectives, targets, action plan, calendar, and budget.
• Align and collaborate with media, PR, social, brand activation, digital, and all other stakeholders – internal and external – to deliver best-in-class campaigns for our clients.
• Nurture client-appropriate talent opportunities and relationships to help deliver the influencer program for clients.
• Stay up-to-date with cultural/social trends and customers' views and attitudes.
• Assist in the development of and participate in promoting our influencer offering across the business, including writing thought leadership and attending industry events.
• Lead additional projects as required – such as new business pitches, market reviews, and competitive trends.
• Ability to build trusted relationships with senior clients based on a proven track record of delivery.
• Work as part of the client senior team to ensure cross portfolio consistency and learnings across our brands are implemented
• Strong communication skills and the ability to provide senior council to clients, advising on industry developments as they occur and showing relevance for clients on the ground.

Requirements:

• Proven experience as an Influence Director (ideally 1-2+ years at this level) (Must have)
• Strong understanding of influence strategy and experience managing large brands (Must have)
• Interest & experience in the beauty & skincare industry (Nice to have)
• Excellent problem-solving skills and ability to create highly effective and fruitful working relationships with clients and colleagues.
• Solid understanding of the strategic and business context the client is operating in and uses this knowledge to develop solutions and approach tasks in a way that is effective for the client.
• Excellent collaboration skills and the ability to work confidently with other capabilities and crafts in service of finding the best integrated influence creative solution to the client's business problem.
• Interest in culture, music, fashion or beauty.
  

How we help you Thrive:

•  25 days annual leave + 1 Volunteer Day 
• Bupa Healthcare
• Enhanced Maternity, Adoption and Shared Parental Leave
• We have a Flexible Working Model with core working hours: 10am – 4pm
• A 1.5:1 Matching Pension Structure
• Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year 
• Season Ticket Loan and Cycle to Work Scheme
• Life Assurance