Industry Relations Lead

Description
Hybrid: This role is categorized as hybrid. This means the successful candidate is expected to report to the Michigan Warren Tech Center three times per week, at minimum or other frequency dictated by the business. This job may be eligible for relocation benefits.
The Role
As part of GM's Collision team, the Industry Relations Lead will serve as the subject matter expert (SME) at the intersection of GM and the broader Collision Industry. This position carries significant analytical responsibilities, including evaluating business processes, interpreting data trends, and supporting strategic initiatives. This role plays a pivotal part in advancing GM's position within the repair ecosystem by delivering actionable insights, informing strategy, and identifying opportunities that connect GM's objectives with real-time industry dynamics. The Industry Relations Lead will complement other strategic roles focused on dealer engagement and network compliance by owning the GM ↔ Collision Industry connection and bridging insights, trends, and innovation across the ecosystem.
What You'll Do (Responsibilities)

• Build and manage relationships with key market players including insurance carriers, information providers, multi-shop operators and other 3rd party stakeholders.
• Analyze industry data and trends to develop market-driven programs aligned with GM's strategic goals.
• Develop and maintain dashboards and reports using Power BI and Excel to communicate insights to CCA and collision leadership.
• Serve as GM's industry-facing liaison and represent GM at forums, working groups, and industry events.
• Conduct competitive benchmarking and track emerging technologies relevant to collision repair.
• Support the GM Collision Repair Network program development and repair trend monitoring.
• Drive collaboration across internal teams to align industry insights with operational and strategic goals.

Additional Description
Your Skills & Abilities (Required Qualifications)

• Bachelor's degree or equivalent experience.
• 3+ years of experience in business analysis, market intelligence, or strategy within automotive, insurance, or collision repair industries.
• Strong analytical and market research skills with a strategic mindset.
• Proficiency in Excel, Power BI, Salesforce and other BI tools; SQL, Tableau, or Python a plus.
• Experience synthesizing large datasets into strategic recommendations.
• Excellent communication and relationship-building skills with internal and external stakeholders.
• Deep curiosity about insurance trends, collision repair platforms, and OE program strategy.
• Self-starter with strong organizational and project management skills.
• Up to 25% travel requirements

What Can Give You a Competitive Edge (Preferred Qualifications)

• Masters degree in Business, Market Intelligence, Data Analytics, Automotive Technology, or a related field.
• Understanding of collision repair program operations, insurance claims ecosystems, and the value proposition of OEM-certified repair networks.
• Familiarity with CCC, Mitchell, Audatex, and other repair estimation or claims platforms.
• Experience managing certified shop networks (CRN/MSO/Independent).
• Strong knowledge of OEM repair standards and procedures.
• Proven ability to influence estimating and parts usage strategies within top insurers.
• Ability to align insurance partnerships with OEM parts usage and certification goals.
• Comfortable with KPIs like part utilization, cycle time, and shop throughput.
• Track record of building and optimizing incentive programs tied to OEM parts.
• Awareness of ADAS, EV repair trends, and certification standards.
• I-CAR Platinum Pro Level 3 (ability to obtain ).

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)
#LI-AP1
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.