Reddit is a community of communities. It’s built on shared interests, passion, and trust and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 101M+ daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit redditinc.com.
We are seeking an Industry Director to lead the CPG vertical within our Large Customer Sales org. Working with agencies and brands, your relationships, leadership experience, and digital media expertise make you a key pillar of Reddit’s business strategy and a world-class partner to leading brands. You will oversee a team of Industry Managers.
This role has one opening that is required to be based in person from either New York or Chicago.
Responsibilities:
- Leadership & Talent Development
- Actively coach, develop, and lead a team of Industry Managers
- Manage a high-performing team by recruiting and retaining top talent, while balancing resources efficiently
- Keep a pulse on key industry trends and insights and leverage your deep vertical knowledge to further the development of your team
- Provide thought leadership and guidance around account planning to your team
- Cross-functional Partnerships
- Represent the interests of CPG internally by promoting sales narratives and initiatives that align with client needs
- Collaborate with XFN sales and marketing teams like Enablement, Measurement, Insights, and Creative Strategy to advocate for the needs of your team and their clients and identify creative solutions
- Partner with XFN teams like Business Development to elevate the Reddit/Client partnership across all company touch-points, including but not limited to advertising
- Partner with Marketing to drive new product launches, marketing communications, and new advertiser acquisition
- Partner with Sales Ops and Finance to develop financial and operating targets and ensure alignment with strategic plan
- Client Relationship Management
- Generate revenue growth by expanding partnerships with some of the world's largest brands
- Navigate large partnerships that include multiple lines of business, brands, and priorities
- Act as an advocate for Reddit and your team by cultivating key C-level client and agency relationships
- Business Strategy
- Craft and execute a strategy that will enable your team to exceed revenue targets for their book of business
- Advise sales leadership and product management regarding market opportunities, sales positioning, use of resources, and strategic planning
- Develop a deep understanding of Reddit’s advertising platform to unlock enhancements and revenue potential
Required Qualifications:
- 15+ years experience in digital media sales and/or marketing
- 8-10+ years of people management experience within sales
- Deep expertise with Enterprise CPG brands
- C-level relationships within multiple Enterprise CPG organizations
- Expert in digital media with an emphasis on paid social
- Genuine passion for mentoring others with a track record of successfully fostering career growth for those on your team
- Experience navigating complex organizations and engaging with executive-level client stakeholders across the CPG industry
- Experience thinking and acting globally to unlock revenue for Reddit in the US and all major markets
- Experience with direct advertiser sales including negotiations and management of strategic partnerships
- Excellent communication skills and executive presence
- Strong analytical and problem-solving ability
- Strategic thinker who can connect the dots between market trends, client needs, and unique platform capabilities to identify lucrative business opportunities
- An action-oriented leader who can break down a complex strategy into an actionable plan that will allow your team to execute successfully
- Experience with both brand and direct-response marketing objectives
- Prior startup or high-growth experience preferred, builders wanted!
Benefits:
- Comprehensive Healthcare Benefits and Income Replacement Programs
- 401k Match
- Family Planning Support
- Gender-Affirming Care
- Mental Health & Coaching Benefits
- Flexible Vacation & Reddit Global Days off
- Generous paid Parental Leave
- Paid Volunteer time off
#LI-ES1 #LI-onsite
Pay Transparency:
This job posting may span more than one career level.
In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and will also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/.
To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.
The base pay range for this position is:
$210,000—$294,000 USD
Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at [email protected].
Reddit Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Reddit and has not been reviewed or approved by Reddit.
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Parental & Family Support — Parental leave exceeds four months and is paired with family planning funds and adoption/surrogacy support, indicating robust support for growing families. Offerings include gender‑affirming care and caregiving support within global benefit programs.
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Leave & Time Off Breadth — Flexible or unlimited vacation is complemented by companywide 'Reddit global days off,' monthly wellness time, and paid volunteer time. These practices create predictable collective rest alongside individual flexibility.
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Healthcare Strength — Comprehensive health coverage is emphasized, with mental health and coaching benefits and inclusive care such as gender‑affirming services. Medical, dental, and vision coverage are core parts of the package.
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