India Portfolio | Director Influencer Partnership & Strategy

VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies

Culture is our key and Empathy is how we build it. VaynerMediaAPAC is strong with a world-class combination of diverse backgrounds collaborating to put forward innovative, creative and strategic solutions to the one advantage that stands the test of time --- PEOPLE. Day in and day out, we propel some of the biggest brands in the world to the intersection of attention and culture. In APAC, we are proudly +200, servicing a diverse client all around the region.
The PITCH

The Director, CAIT, India, will be responsible for the launch, productization, and scaling of the Creator, Affiliate, Influencer & Talent (CAIT) function in the Indian market. This role requires a strategic leader with deep knowledge of the creator economy, influencer marketing, affiliate programs, and talent partnerships. The successful candidate will act as a centralized subject matter expert, integrating with existing teams to ensure best-in-class delivery of all creator and influencer work and helping clients increase social media ad views and deliver cultural relevancy.

Are you based in Gurgaon? Geeking the influencer space in and out in the India market having 8+ years now? Fluent in Social Media Language? Oh well, we could be meant to be ---

Here’s where you come in.

• The Strategy & Client Consult Hustle
  1. Own the Strategic Intake: Partner with India account teams and CAIT leadership during campaign intake. You’ll decode what the client actually needs, ask the sharp questions, and brief your strategy teams to win.
  2. Ultimate Quality Gatekeeper: Lead the day-to-day influencer strategy team. Review, elevate, and approve all strategic frameworks, platform shooting guides, and content principles before they touch a client.              3. Casting & Sourcing Calibration: Guard the casting process. Consult on and review influencer sourcing lists to ensure talent recommendations perfectly map to brand strategies and target demographics—whether that's locking down the hottest Gen Z breakout on Instagram or scaling hyper-local regional creators.
  4. Internal & External Evangelist: Be the resident expert on the Indian influencer ecosystem. Educate and inspire account teams and clients on how to strategically leverage creators to drive real-world business outcomes.

• Execution, Partnerships & Scale
  1. Drive Execution Excellence: Direct and mentor the day-to-day execution team. You are the final line of defense and approval for all execution outputs, briefs, and creator communications.
  2. Weaponize Your Rolodex: Develop a powerful, active network of talent managers, creators, and agents across India to secure efficient, highly strategic, and effective negotiations on behalf of our clients.                  3. Real-Time Optimization: Don't just set it and forget it. Identify ongoing, mid-campaign opportunities for strategic partnerships with talent to optimize performance across active campaigns (seeding, gifting, affiliate, etc.).                                                                                                                                                                                                                                                                                                                             4.Operational Blueprinting: Adapt and implement CAIT workflows for the Indian landscape, including mastering rights, contracting, and compliance
  from micro-influencers to Bollywood-level celebs.

• Productization, Growth & The CAIT Narrative
  1.Drive Business Adoption: Partner with account teams to pitch CAIT services to existing retainer clients and net-new business, aggressively chasing a target where 15-25% of all retainer client social accounts integrate CAIT services.
  2. Own the Case Study Loop: Personally spearhead the development of killer, data-driven post-campaign case studies (with your team’s support).
  3. Sell the Value: Weaponize these case studies during new business pitches to prove ROI, highlight how we scale social ad views and user-generated
  content (UGC), and pull in incremental revenue.

  
  
  

Here’s the Gig --

• Deep Industry Authority: 8+ years of experience living and breathing the social media and creator landscape, with a proven track record of managing and reviewing the work of execution/strategy teams in India.
• Strategic & Entrepreneurial Mindset: You know how to take a service, productize it, and scale it. You marry creative intuition with hard data and business performance metrics.
• Commercial Hustle: Deep understanding of how to leverage affiliate models, social commerce, and creator collaborations to drive client revenue.
• Unrivaled Connections: You know the Indian talent ecosystem inside out. If you are a KOL/talent yourself, that’s a massive badge of honor.
• Contracting & Rights Mastery: Bulletproof understanding of usage rights, talent exclusivity, and legal compliance for large-scale Indian activations.
• Culture-First Vibe: You thrive in fast-paced ambiguity, move at the speed of internet culture, and possess the poise to manage both eccentric creators and corporate C-suite clients.

What you should know about VaynerMedia

Think “lab” and not “agency”. We get excited about solving business problems, not creating advertising for the sake of making advertising. Our entrepreneurship DNA runs deep. We’re willing to break rules, try new things, and test hypotheses if it means better understanding our craft. It’s fun!

Our environment (and pace) feels much more like a start-up than most agencies you might be used to. Hopefully that, and the opportunity to collaborate with the talented and enthusiastic crew, work with big brands excites you, as it does us. We can’t wait to meet you.