WPP

Implementation & Activation Executive - SEM

Posted 2 Days Ago

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Melbourne, Victoria, AUS

In-Office

Entry level

AdTech • Marketing Tech

The Role

Supports paid search campaign implementation, activation, optimization, tracking, reporting, and post-analysis. The role coordinates media bookings, trafficking, delivery, and performance improvements while collaborating with managers, clients, internal stakeholders, and media partners. It requires attention to detail, prioritization, problem-solving, clear communication, and a strong interest in digital media technologies. The executive also contributes to showcasing strong work and representing the agency at relevant industry events.

Summary Generated by Built In

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Paid Search (Implementation & Activation) Executive

A Leading WPP Media Brand, Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.

The Role
The Paid Search (Implementation & Activation Executive) is an important emerging role, establishing operational excellence and responsible for supporting day-to-day work that delivers effective campaigns, ensuring best-in-class consistent implementation, optimisation, and reporting. Working very closely with your manager, you will produce best-in-class solutions, offer unparalleled service and deliver against targets. The role involves the development and application of specialist technical skills.

Your Primary Responsibilities:

Grow an understanding of client challenges, objectives & initiatives.
Proactively recommend tactics and opportunities that resolve client challenges and objectives.
Activate approved media plans, ensuring campaign deliverables are met consistently, across all touchpoints.
Book, load, confirm, traffic, optimise, track and post analyse client media campaigns, applying insightful context and immaculate attention to detail throughout.
Openly communicate and collaborate with all internal key stakeholders on delivery and reporting regularly.
Contribute to great teamwork with a supportive and positive can-do attitude.
Collaborate closely with your manager to identify, collate and showcase examples of great work from within the team, both internally and externally.
Be a positive face of the agency at industry events, either related to clients’ category or our media partners.

What Makes You Great:

Keen interest in our industry and excited to work with market leading partners & technologies.
Inquisitive and demonstrates desire to understand and know more.
Ability to prioritise tasks effectively, ensuring that the most important and urgent ones are identified and addressed first.
Results driven with the ability to identify and clearly articulate what’s working and why.
Problem solving mentality.
Attention to detail.
Clear communicator.

Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. At WPP Media, we strongly encourage you to apply if you’re interested: we'd love to know how you can positively impact our team with your experience!

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Skills Required

Keen interest in the media and marketing industry
Interest in working with market-leading partners and technologies
Inquisitive mindset and desire to learn
Ability to prioritize tasks effectively
Results-driven approach and ability to articulate performance insights
Problem-solving ability
Strong attention to detail
Clear communication skills

WPP Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about WPP and has not been reviewed or approved by WPP.

Wellbeing & Lifestyle Benefits — Wellbeing support includes a global Employee Assistance Programme and company-wide initiatives, with modern multi‑agency campuses and on‑site amenities positioned as part of the experience. This indicates a holistic focus across mental, physical, emotional, and financial wellbeing.
Retirement Support — Retirement offerings commonly include a US 401(k) with employer matching, though specifics can differ by operating company. This provides a recognizable savings framework that many candidates expect in large employers.
Parental & Family Support — Family benefits can be above average in parts of the network, such as VML’s paid parental leave for adoptive and foster parents. These signals suggest meaningful support for certain family‑forming needs.